SEO
Rank for the searches your buyers make — technical, on-page, and links, tied to pipeline instead of traffic charts.
B2B Growth Marketing · Nordics, UK & US
From Strategy to Pipeline — Seamlessly Delivered
Your agency can’t ship code. Your dev team won’t touch marketing. Growston closes that gap — one senior team that plans, builds, and measures your growth, accountable to your pipeline, not our hours.
Rated by B2B clients
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- 15+ years of hands-on digital experience
- 80%+ client retention
- Delivery in English, Swedish, and Norwegian
Trusted by B2B teams that measure marketing in revenue
WHY GROWSTON
One team. The full growth stack.
Every service below is run by senior specialists and connected through shared analytics — because a channel that canu2019t be measured canu2019t be managed.
GEO
Your buyers ask ChatGPT and Perplexity before they ask Google. Become the answer they are given.
Paid Advertising
Google and LinkedIn campaigns judged on CAC payback and pipeline — not click-through rates.
Web Development
WordPress, Webflow, and landing pages built SEO-ready and instrumented from day one.
Content
Content mapped to search intent and funnel stage — written for buyers, structured for engines.
Analytics & Tracking
GA4, GTM, server-side tracking, and dashboards your CEO can read in five minutes.
Marketing Team Augmentation
Senior specialists embedded behind your marketing lead — scale capacity without headcount.
International Expansion
Enter Nordic or English-speaking markets with native-quality strategy, not translated campaigns.
Most agencies hand you a strategy. We also ship it.
A typical agency
- Delivers an audit PDF your dev team never implements
- Reports impressions, reach, and traffic
- Sells you five disconnected services
- Assigns a junior account manager after the pitch
- Optimizes for Google circa 2019
Growston
- Writes the tickets in your dev team's language — or ships the fix ourselves
- Reports qualified pipeline, MRR influence, and CAC payback
- Runs one integrated system: SEO, GEO, paid, content, web, analytics
- Names your senior team on day one — and they stay
- Optimizes for how buyers search now — Google and AI answer engines
You don’t need another agency. You need the marketing department you haven’t hired.
Most B2B teams are stuck with a binary choice: an expensive local agency that presents decks and outsources the work, or a cheap execution shop that ships tasks with no strategy behind them. Both leave you coordinating vendors instead of growing pipeline.
Growston is the third option — a senior, embedded team covering strategy, SEO, GEO, paid, content, web, and analytics. We integrate into your business: your Slack, your CRM, your roadmap. You get a full marketing department at a fraction of the €400K–€800K it costs to build one, with none of the hiring risk.
Senior specialists onlyno junior account managers between you and the work
Marketing and engineering under one roofwe write the tickets and ship the fixes
Measured on qualified pipeline, MRR, and CAC paybacknot impressions
GEO built invisibility in ChatGPT, Perplexity, and AI Overviews as a core service, not an add-on
Warsaw operations, Nordic discipline, English-fluent delivery
Dedicated named team per clientweekly stand-ups, shared dashboards, no black box
Excellent opinion
Growth is not a promise. It’s a process.
“It depends” is the most honest sentence in marketing — and the least useful one for your board. So we replace it with a written plan: where you are, what we’ll change, what it should produce, and by when.
Every engagement runs on the same operating rhythm: a strategic question behind every campaign, a named owner behind every outcome, a monthly report tied to commercial metrics, and a quarterly review where you can challenge the direction. If a channel isn’t moving pipeline, we say so and reallocate — we’d rather kill our own tactic than defend it.
15+
years of hands-on digital experience across SEO, paid media, websites, eCommerce, and analytics
80%+
client retention — partnerships built on results, not obligations
3
delivery languages — English, Swedish, and Norwegian, native to the markets we serve
Your first point of contact
Talk to a strategist, not a sales script.
Every conversation with Growston starts with Michal Glinka, Marketing Consultant and Project Manager — the same person who scopes your roadmap and stays accountable for it. No pressure, no commitments: practical guidance on the best way to grow, and a clear next step tailored to your goals.
Ownership over activity
Strategy first, execution always
Directness with respect
info@growston.com
Your full-service team
Named senior specialists — not “our team”
Every function you'd otherwise hire, without the full-time salaries. You meet the people who will run your account before you sign — and they stay on it after. No handoff to juniors.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
Marek Zieliński
Ad Manager
Launches, tests, and scales high-intent paid media.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Questions B2B teams ask us
What does Growston cost?
Project budgets typically range from $5,000 to $20,000 per month depending on scope — a focused single-channel engagement sits at the lower end, an embedded multi-channel team at the upper. We price for outcomes, not hours, and we’ll tell you in the first call if your budget and goals don’t match.
You're based in Poland — can you really sell into Norway, the UK, or the US?
Yes — it’s the model, not a compromise. Growston was built international-first: English-fluent senior delivery, Nordic-style reporting discipline, EU time zones that overlap Oslo and London fully and New York’s mornings. Warsaw is why we can staff senior specialists at sustainable pricing.
How is Growston different from hiring in-house?
An in-house department of a CMO plus specialists costs €400K–€800K per year and takes six months to ramp. Growston delivers the same functions — strategy, execution, analytics — in weeks, at a fraction of the cost, with no hiring risk and no single point of failure.
We tried SEO before and it didn't work. Why would this be different?
Most failed SEO engagements fail at implementation: the audit was fine, but the fixes never shipped. Because we combine marketing and engineering, our recommendations become tickets and our tickets become deployed changes — and we track rankings to pipeline, not just positions.
What is GEO and do we actually need it?
GEO — Generative Engine Optimization — is earning visibility in AI answers on ChatGPT, Perplexity, Gemini, and Google AI Overviews. A growing share of B2B research now happens there before a buyer ever reaches your site. We build GEO into every content and SEO engagement rather than selling it as a separate buzzword.
How fast will we see results?
Depends on the channel — and we’ll put dates on it in your plan. Paid and CRO changes typically show signal within the first 30–60 days; SEO and GEO compound over one to three quarters. We report monthly against the roadmap either way, including what isn’t working yet.
Do you require long contracts?
Initial terms are typically six months — long enough for compounding channels to prove themselves, short enough to keep us accountable. Most clients extend; we earn renewals with results, not lock-ins.
Who will actually work on our account?
A named senior team, introduced before you sign: a strategic lead plus the specialists your scope needs. No handoff to juniors after the pitch — the people in the sales conversation are the people in your Slack.