Your ad platform, your GA4, and your CRM each tell a different story about where revenue came from.
ANALYTICS & TRACKING FOR B2B SAAS
Know exactly which channel closed the deal — not just which one got the click.
GA4, GTM, server-side tracking and CRM-to-ad-platform attribution, built by the team that also runs the campaigns those numbers are supposed to explain. If your marketing reports and your sales numbers don’t agree, this is the layer that’s broken.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
You’re spending on marketing. Nobody can prove what it’s producing.
New channels and campaigns ship without the tracking to know if they worked.
Marketing says it's a dev problem. Dev says it's a marketing problem. It sits broken in the middle.
ChatGPT, Perplexity and Gemini are sending you traffic your analytics setup isn't built to see.
Conversion tracking has been quietly degrading for years and nobody rebuilt it properly.
The monthly report shows sessions and impressions — not pipeline, not CAC, not payback period.
Why Growston
Most agencies hand you a dashboard. We also fix what’s feeding it.
A dashboard is only as honest as the tracking underneath it. Growston pairs the strategic read — what to measure and why — with the engineering to actually implement it: tags, server-side events, CRM sync. Strategy without execution is a wish; we refuse to sell either half on its own.
A typical agency
- Sends a monthly report built on whatever GA4 happens to show
- Recommends fixes; your dev team's backlog decides if they ship
- Reports on sessions, impressions, and clicks
- Treats attribution as a "nice to have" add-on
- Local generalist, no cross-border fluency
Growston
- Audits the tracking first — GA4, GTM, CRM, ad platforms — before trusting a single number
- Writes the tickets in dev language and ships the fix — same team, same roadmap
- Reports on pipeline, CAC, and MQL→SQL conversion — the numbers the board asks about
- Treats Analytics & Tracking as the layer every other service — SEO, paid, content — connects through
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
The measurement layer every other channel depends on
SEO, paid, content, and web development are only as good as what they’re measured against. This is the infrastructure that makes every one of them accountable.
Server-Side Tracking
First-party, server-side event collection that survives ad blockers, ITP, and cookie deprecation.
CRM & Offline Conversion Sync
Closed-won and closed-lost data pushed back into Google Ads, LinkedIn Ads, and Meta, so platforms optimize toward revenue, not form fills.
Attribution Modeling
Multi-touch attribution tied to your actual sales cycle, not a default last-click model that flatters whichever channel spent last.
GA4 & GTM Implementation
Clean event architecture, no double-counting, no undocumented tags — set up so a new hire can read it in a day.
Reporting & Dashboards
Looker Studio dashboards built around pipeline, CAC, and payback — not a template full of metrics nobody in the room cares about.
GEO & AI-Referral Tracking
Visibility into traffic and mentions from ChatGPT, Perplexity, and Gemini — the referral sources most analytics stacks still can't see.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full audit of what's actually firing today: GA4 events, GTM containers, CRM fields, ad-platform conversions, and where they disagree with each other.
You receive
A written findings document naming every tracking gap and which ones are costing you decisions.
02
30/60/90 Plan
A sequenced plan to rebuild the measurement layer — tied to the reporting your leadership actually needs, not a generic tracking checklist.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
GA4, GTM, server-side infrastructure, and CRM sync get implemented and QA'd against real conversions — not just a "tag fired" test.
You receive
A tracking stack that survives an audit, plus documentation your own team can maintain.
04
Optimize & Report
Ongoing monitoring for tracking drift, monthly reporting tied to pipeline and CAC, and a quarterly review where you can challenge what's being measured and why.
You receive
A live dashboard and a monthly written narrative — what the numbers show, what's changing, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Sphere
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-tab spreadsheets. A report your CEO can read in five minutes, tied to pipeline and CAC, not sessions.
Clients
What B2B teams say about working with us
What you get
Deliverables, month by month
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A named Analytics & Tracking lead embedded in your team
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A full GA4, GTM, and CRM tracking audit, with every gap documented
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Server-side tracking and offline-conversion sync implemented and QA'd
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Attribution modeling tied to your actual sales cycle
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge what's being measured
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time analytics hire, salary + tooling + ramp | Expensive, top-heavy pricing for reporting alone | Fractional cost, limited implementation capacity |
| Time to value | Weeks — audit to a working tracking stack | 3–6 months hiring, plus ramp | Slow, fragmented — reporting only, no implementation | Varies — analysis without engineering to ship fixes |
| Strategy + engineering together | Yes — same team plans it and builds it | Depends entirely on the hire | Rarely — reporting sold separately from implementation | No — insight without someone to ship the tags |
| Accountable to | Pipeline and reporting accuracy | Activity | Reports delivered | Hours |
| After launch | Monitored and reported on monthly | Maintenance mode | Dashboard handed off, rarely rebuilt | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — there's little to attribute
- Want a one-off audit PDF with no implementation
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have real ad and content spend but can't confidently attribute it to pipeline
- Want tracking implemented and maintained by the same team that runs your campaigns
- Are ready to give us access to GA4, GTM, and CRM so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
Who owns the tracking setup once it's built?
You do. GA4, GTM, and dashboards are built in your accounts — no proprietary lock-in.
What happens in the first meeting?
30 minutes on what your current tracking can and can’t tell you, and what we’d fix first — not a pitch deck.
Do I need to replace my existing analytics tool?
No. We work inside GA4, GTM, and your existing CRM and ad platforms — we fix the wiring, not the vendor.
Can you fix tracking that's been broken for years?
Yes — that’s most of what an audit finds. We document what’s wrong before we touch anything.
Does this include the engineering, or just the recommendations?
Both. We write the tickets and ship the fix — same team, same roadmap.
Can you serve us outside the Nordics, UK, or US?
We’re built specifically for those markets, but we take on select engagements elsewhere case by case.
You're based in Warsaw — can you really operate at Nordic pace?
Yes — our operating model is built for Oslo, Stockholm, London, and New York working hours and reporting cadence.
What size company is this built for?
Roughly €2M+ ARR with a marketing team of 1–8 people that needs the tracking layer taken seriously.
How long is the initial engagement?
Typically 6–12 months; most extend once the tracking stack is running and trusted.
What if the tracking still doesn't match sales data after launch?
That’s what the monthly review is for — we treat mismatches as a bug to fix, not a footnote in the report.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com