You're setting the marketing direction yourself, on top of everything else, and it's eating a week you don't have.
STRATEGIC OVERSIGHT FOR B2B SAAS & SCALE-UPS
Marketing Strategic Oversight — a fractional CMO who ships the plan, not just writes it.
Growston’s Strategic Oversight is a fractional-CMO engagement: one named senior strategist who owns your marketing roadmap, ties it to a pipeline number, and coordinates the specialists who execute it — inside your business, not alongside it. No €150K hire required to get there.
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Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
THE SITUATION
You’re growing, but no one owns the marketing strategy behind it.
This is what Strategic Oversight usually gets called in to fix.
You know you need a senior marketing leader. A full-time CMO hire doesn't pencil out yet.
Freelancers, a junior hire, maybe an agency or two — each running their own piece, none of them accountable for the plan.
SEO this quarter, paid the next, content whenever there's time — with no one connecting the sequence to a revenue number.
The business is growing. It's not growing because of the marketing function — and everyone in the room knows it.
Attribution is broken, so nobody can tell leadership which channel is actually producing pipeline.
WHY GROWSTON
Most fractional CMOs hand you a plan. We hand you the plan and the team that ships it.
A solo fractional CMO gives you strategy without execution capacity — you still have to hire or contract someone to run the SEO, the paid campaigns, the CRM. Growston pairs the strategist with its own SEO/GEO, paid, content, and dev specialists inside the same engagement. Per Company DNA, we refuse to sell either half on its own.
A typical fractional CMO
- Delivers a quarterly strategy deck, then advises from the sidelines
- Recommends channels — you still hire someone to run them
- Reports on advice given
- One person, capped at a few hours a month
- Priced like a consultant's day rate
Growston — Strategic Oversight
- Sits inside your weekly cadence and revises the plan against real pipeline data
- Backed by Growston's own SEO/GEO, paid, content and dev specialists in the same engagement
- Reports against a written 30/60/90 target and the pipeline number your board asks about
- One named strategist, plus the embedded bench they pull in as the roadmap requires
- Priced like a fractional department, scoped after an audit
WHAT WE DO
A fractional CMO, backed by the team that executes the plan
Strategic Oversight is the strategic layer of Growston’s Strategic Marketing pillar — the anchor engagement most clients start with, whether they’re a founder without a marketing hire yet or a Series A–C team whose roadmap has outgrown its execution capacity.
Strategic diagnosis & positioning
A read on where the marketing function stands today, and what it needs to say and do to connect to your revenue target.
30/60/90 planning
A roadmap tied to a pipeline number, scoped to your team size and ICP — not a generic best-practice playbook
Channel mix & specialist coordination
Weekly or bi-weekly cross-functional review across whichever channels the plan calls for — SEO/GEO, paid, content, web, analytics.
Vendor & agency stack audit
An honest read on what's owned, what's guessed at, and where a fragmented stack of freelancers or agencies is costing you accountability.
Board-level reporting
A monthly written narrative and live dashboard the CEO or board can read in five minutes, tied to commercial outcomes, not activity.
Quarterly strategic review
A standing checkpoint where you can challenge the direction — built into the engagement, not something you have to ask for.
HOW IT WORKS
From audit to a running strategic function
Every step produces something you keep — whether or not you continue with us.
01
Audit
A review of the current marketing function: who owns what, where the strategy is missing, where the vendor/freelancer stack is fragmented, and where reporting breaks before it reaches the board.
You receive
A written findings document naming the gaps — yours to keep regardless of what happens next.
02
30/60/90 Plan
A sequenced roadmap connecting the audit to a channel mix and a pipeline target, scoped to your ICP and team size.
You receive
A roadmap your CEO or board can read in five minutes.
03
Build & Launch
Your named strategist embeds into your weekly cadence — shared Slack, shared reporting — and pulls in Growston's SEO/GEO, paid, content, or dev specialists as the plan requires.
You receive
A running strategic function, not a document nobody executes.
04
Optimize & Report
Monthly reporting tied to the pipeline target and CAC payback, plus the quarterly strategic review where you can challenge the direction.
You receive
A live dashboard and a written narrative — what changed, why, what's next.
Let's meet
Meeting first, written proposal within 3 business days.
HOW THE FIRST MEETING WORKS
We do the homework before we meet.
We crawl the site and pull your rankings before we meet — so the meeting starts at your numbers, not at zero. 30 minutes with a senior strategist, then a written proposal within 3 business days.
Before the meeting: We review what's public about your marketing functionsite, positioning, current agency or freelancer footprint — before we sit down.
In the meeting: 30 minutes on your growth target, where the strategic gap actually sits, and what a fractional CMO engagement would change. Not a pitch deck.
After: A written proposalscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timelinethis is the exact situation most founder-led companies are in when they first talk to us.
Pre-Meeting SEO Audit
RESULTS
What this looks like in an account
TRANSPARENCY
What your monthly report looks like
Pipeline-attributed — not just rankings. Every report connects organic traffic to leads, demos and revenue. We flag what moved, what did not and what we are doing about it.
CLIENTS
What clients say about working this way
WHAT YOU GET
Deliverables, month by month
-
A named senior strategist acting as your fractional CMO
-
A 30/60/90 roadmap tied to a stated pipeline or revenue target
-
Weekly or bi-weekly coordination across whichever specialists your plan requires — SEO/GEO, paid, content, web, analytics
-
A vendor/agency stack audit and consolidation recommendation
-
A monthly written narrative plus live dashboard, readable by the board in five minutes
-
A quarterly strategic review where you can challenge the direction
THE ALTERNATIVES
The honest comparison
| Growston | In-house hire | Solo fractional CMO | Big traditional agency | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing, scoped after an audit | €400K–€800K/yr in salary, recruiting, and ramp | Lower salary cost, but execution is a separate line item | Expensive, top-heavy pricing for work spread thin across clients |
| Time to value | Weeks — audit to a running strategic function | 3–6 months hiring, plus ramp | Fast to start — but a plan alone doesn't move pipeline | Slow — briefs handed to juniors, fragmented internally |
| Strategy + execution together | Yes — the strategist and the specialist bench sit in the same engagement | Depends entirely on who you hire | No — strategy without execution capacity | Rarely — SEO, paid, and CRM sold as separate line items |
| After launch | Runs, tests, and reviews the plan every quarter | Maintenance mode, exposed to turnover | Advisory only — execution is someone else's problem | Account handed off to juniors |
FIT CHECK
Who this is for — and who it is not
Not a fit if you…
- You need results in 30 days — SEO compounds over quarters
- Your site is brand new with zero domain authority
- You are in a YMYL niche without subject-matter experts on staff
Good fit if you…
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Want one senior strategist connecting your channels to a pipeline target — not another deck
- Are ready to give that strategist access to your CRM, analytics, and decision-makers so the plan can move at the agreed cadence
- You want pipeline data, not just ranking reports
THE PEOPLE ON YOUR ACCOUNT
Named senior strategists — not „our team”
You meet the person who will own your roadmap before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
What exactly does "Strategic Oversight" mean?
A senior strategist, functioning as your fractional CMO, who owns your marketing roadmap and coordinates whichever specialists — SEO/GEO, paid, content, web — are needed to execute it.
How is this different from hiring a solo fractional CMO?
A solo fractional CMO gives you the plan. Strategic Oversight gives you the plan and the specialist bench that ships it, inside the same engagement — so the strategy doesn’t stall waiting for someone else to execute it.
Do I need to buy execution services separately?
Usually, yes, and we say so upfront: most Strategic Oversight engagements are sold paired with Marketing Team Augmentation or one anchor channel service (SEO, paid, or International Expansion), scoped after the audit.
What size company is this built for?
Two profiles most commonly: founder-led companies without a marketing hire yet, and Series A–C SaaS or tech companies whose 1–8 person marketing team has outgrown its execution capacity.
Can you help if we're expanding into a new market?
Yes — Strategic Oversight is frequently paired with International Expansion for companies entering the Nordics, UK, or US from elsewhere, or expanding between them.
How fast do we go from audit to a running plan?
Weeks, not months. The audit runs in the first one to two weeks; the 30/60/90 plan follows directly from it.
Who owns the pipeline number — us or Growston?
Every engagement has a named accountable owner on our side. The commercial decisions stay yours; the roadmap, the reporting, and the accountability for executing against it are ours.
You're based in Warsaw — can you operate at Nordic or US/UK pace?
Growston was built specifically to serve Norway, Sweden, the UK, and the US from Warsaw — combining Polish technical depth with the directness and reporting discipline those markets expect.
What happens if the direction isn't working?
You have a standing quarterly strategic review built into the engagement, where you can challenge the direction. If alignment breaks and doesn’t recover, we say so and exit professionally rather than run out the contract.
Next step
Book a meeting. Get a proposal.
- 30-minute call with a senior SEO strategist
- Written proposal within 3 business days
- Scope, price, OKRs — no obligation
Michal Glinka
Marketing Consultant & Project Manager
Let's meet
Fill in the details and we will prepare a written proposal within 24 hours — no obligation.