Spend without a floor. Budget goes out every month. Nobody can say which campaigns produced pipeline — only which produced clicks.
OUTSOURCED PERFORMANCE MARKETING FOR B2B SAAS
Paid pipeline that scales — without hiring a media buyer you don’t have time to manage.
A dedicated performance team running Google, LinkedIn and Meta — instrumented with real attribution, not last-click guesses — and accountable to pipeline, not spend.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You have a growth target. You don’t have anyone senior enough to own it.
Ramp that never ends. Three months of "optimization" before you see a real result, and the account manager changes every quarter.
Attribution nobody trusts. Last-click reporting from inside the ad platform. The board wants revenue, not CTR.
Marketing and dev don't talk. Landing pages, conversion events and tracking need engineering. Your agency can't ship the fix; your dev team won't prioritize it.
Spend climbing, pipeline flat. Someone will ask why in the next board meeting, and "the algorithm needs time to learn" isn't an answer.
No one senior owns it. A junior account manager runs the account. No one is accountable for the number that actually matters.
Why Growston
Most agencies run your ads. We also fix what’s stopping them from converting
A media buyer without engineering access can only optimize half the funnel — the ad, not the landing page, the tracking, or the CRM handoff. Growston pairs paid specialists with the developers who ship the fix.
A typical performance agency
- Reports CTR and CPC, calls it a result
- Runs the same playbook regardless of ICP
- Flags a broken landing page, waits on your dev backlog
- An account manager, not a strategist, on your account
- Local generalist, no cross-border fluency
Growston
- Reports qualified pipeline and CAC payback, tied to your CRM — not the ad platform
- Builds campaigns around your actual ICP and buying triggers
- Ships the landing page and tracking fix directly — same team
- A senior specialist, embedded, accountable to pipeline
- Warsaw-based team built for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack paid performance marketing for B2B
Outsourced Performance Team covers everything paid needs, sized to your budget, delivered by people who stay on the account.
Google Ads
Search built around real buyer intent, PMax kept on a short leash, remarketing tied to pipeline stage — not just "more traffic."
LinkedIn Ads
ABM-style targeting for B2B buying committees, not a lead-gen form that fills your CRM with junk.
Meta Ads
Where it earns its place in a B2B mix: retargeting, lookalikes built off CRM data, brand support — not the primary channel.
Landing Page & CRO
Paid traffic lands on pages built to convert, not a generic template — built by the same team running the ads.
Tracking & Attribution
Server-side tracking, GA4 and CRM-linked attribution, so spend maps to pipeline, not clicks.
Budget Accountability
Monthly reporting tied to CAC payback and pipeline coverage — not platform vanity metrics.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) Full review of your ad accounts, tracking and landing pages: what's spending well, what's wasted, and what's broken in the handoff to your CRM.
You receive
A written findings document naming wasted spend and the fastest fixes.
02
30/60/90 Plan
A sequenced media plan tied to a pipeline and CAC payback target — not a channel wishlist — including the tracking and landing-page work it depends on.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Campaigns go live across the channels the plan calls for, alongside the tracking and landing-page fixes needed to make them convert.
You receive
A running paid engine, not a media plan sitting in a slide deck.
04
Optimize & Report
Ongoing testing, budget reallocation across channels, and monthly reporting tied to pipeline and CAC payback, with a quarterly review you can challenge.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting Audit
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — spend, pipeline, and CAC payback by channel. No forty-slide decks.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named senior media buyer embedded in your team, across the channels in scope
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A 30/60/90 media plan tied to a pipeline and CAC payback target
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Server-side tracking and CRM-linked attribution, set up and maintained
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Landing pages built or fixed to convert the traffic you're already paying for
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Weekly or bi-weekly optimization and budget reallocation across channels
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo media buyer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €400K–€800K/yr in salary, recruiting and ramp | Expensive, top-heavy pricing | Fractional cost, limited capacity |
| Time to value | Weeks — audit to a running account | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — no engineering access |
| Strategy + execution together | Yes — same team, same plan | Depends entirely on the hire | Rarely — media and CRO sold separately | No — you still need someone to ship the fixes |
| Accountable to | Pipeline and CAC payback | Activity | Spend / hours billed | Hours |
| After launch | Runs and improves the account monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — paid spend is premature
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer plus ad spend
- Want to dictate the media plan and only buy hands to execute it
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have (or are approaching) €2M+ ARR and a marketing team of 1–8 people that needs senior direction on paid
- Are running, or ready to run, meaningful monthly ad spend and want it tied to pipeline, not platform metrics
- Are ready to give us access to ad accounts, CRM, and tracking so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
Who owns the ad accounts?
You do. Accounts, tracking, and data stay under your ownership — no proprietary lock-in.
What happens in the first meeting?
30 minutes on your growth target, current paid performance, and what we’d change. Not a pitch deck.
Do you manage ad spend, or just strategy?
Both. We plan the media strategy and run day-to-day management across the channels in scope.
Do I need to replace my existing agency or freelancer?
No. We can take over an existing account, run alongside an internal hire, or start from zero.
Which channels do you recommend for B2B?
It depends on your ICP and sales cycle. Google Search and LinkedIn typically anchor a B2B mix; Meta plays a supporting role for retargeting and brand.
Can you fix our tracking, or only run ads?
We fix it. Server-side tracking and CRM-linked attribution are part of the engagement, not a separate project.
You're based in Warsaw — can you really operate at Nordic pace?
Yes. Our team is built specifically to serve Norway, Sweden, the UK, and the US, operating in their working hours and communication style.
What size company is this built for?
B2B SaaS and scale-ups from roughly €2M ARR upward, with a marketing team of 1–8 people.
How long is the initial engagement?
Typically 6–12 months. Most engagements extend once the account is running.
What if the campaigns aren't working?
We name it in the monthly report, adjust in the following cycle, and you can challenge our direction at the quarterly review.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com