Leads sit in the pipeline for weeks because no one owns the follow-up sequence — you find out when a deal goes cold, not before.
EMAIL MARKETING & CRM FOR B2B SAAS
Turn your CRM into a pipeline engine — not a spreadsheet with extra steps.
Lifecycle email, marketing automation, and CRM architecture, built by the team that also configures your tracking and ships the integrations — not just the one that recommends them.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
Your CRM has data. It doesn’t have a system.
Marketing automation was set up once, at onboarding, and nobody has touched the logic since.
Your website, your CRM, and your product signals live in three places that don't talk to each other — so lifecycle stage is a guess, not a fact.
Sales blames marketing for weak leads. Marketing blames sales for not working them. Nobody can see the full funnel to settle it.
Attribution is broken, so nobody can prove which sequence, campaign, or email actually produced qualified pipeline.
You send a newsletter. You don't have a lifecycle program tied to trial, activation, renewal, or expansion.
Why Growston
Most agencies write email copy. We also build the CRM logic underneath it.
A typical agency
- Sends a monthly campaign calendar and calls it lifecycle marketing
- Writes email copy and hands you a template to send yourself
- Treats CRM setup as an IT ticket outside their scope
- Reports opens and click-through rate
- Runs email separate from SEO, content, and paid
Growston
- Builds lifecycle programs mapped to your actual funnel stages — trial, activation, renewal, expansion — wired into your CRM
- Ships the CRM logic, list segmentation, and automation rules alongside the copy — one team, one system
- Owns CRM architecture (HubSpot / Salesforce / Pipedrive) as part of the same engagement — because broken CRM data breaks every email program built on top of it
- Reports pipeline influenced, MQL→SQL conversion, and CAC payback — the numbers your CEO actually asks about
- Runs email and CRM as one system with the rest of the funnel, because a lead that converts on a landing page and dies in a broken sequence is a wasted CAC
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack reputation management for B2B
Growston builds and runs the email marketing and CRM systems that turn your existing pipeline into revenue — lifecycle automation, CRM architecture, and list health, delivered by the team that also owns your GA4 and attribution setup.
Lifecycle Email & Automation
Welcome, trial, onboarding, renewal, and win-back sequences built around how your buyers actually decide, not a generic drip template.
CRM Setup & Architecture
HubSpot, Salesforce, or Pipedrive configured properly: pipelines, custom properties, and lifecycle stages that reflect your real sales process.
Lead Scoring & Segmentation
Behavioral and firmographic scoring so sales works the leads worth working, and marketing stops nurturing leads that will never close.
Sales & Marketing Alignment
Documented SLAs, lead-routing logic, and handoff rules, so "marketing sent a bad lead" stops being a monthly argument.
Deliverability & List Health
Authentication (SPF, DKIM, DMARC), sender reputation monitoring, and list hygiene, so your emails land in the inbox, not the promotions tab or spam.
Reporting & Attribution
Email and CRM performance tied to GA4, server-side tracking, and offline conversions, so every send is measured against pipeline, not opens.
How it works
From audit to a live system in four steps
01
Audit
Full review of your current CRM setup, lifecycle stages, existing automations, list health, and deliverability. Weeks 1–2.
You receive
A written findings doc with quantified gaps and quick wins.
02
30/60/90 plan
Lifecycle program map, CRM restructuring plan, segmentation logic, and a sales-alignment framework — scoped, sequenced, and tied to pipeline impact.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
CRM architecture rebuilt, automations built and QA'd, lead scoring live, tracking connected end-to-end.
You receive
A live system you own — not a report someone else runs.
04
Optimize & Report
Ongoing testing of subject lines, sequences, and segmentation; monthly reporting tied to pipeline influenced, not vanity email metrics.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: we review your CRM, your current automations, your list health, and how leads are being routed today
In the meeting: 30 minutes on your goals, what we found, and what we'd changenot a pitch deck
After: a written proposal within 3 business daysscope, price, OKRs. Yours to keep either way
No CRM or email program yet? The meeting covers platform priority, budget bands, and a realistic build timeline
Prepared before your meeting — sample findings
| Lead response time (last 90 days) | 46 hrs |
|---|---|
| Average email deliverability rate | 91% |
| Leads with zero automation touch | 62% |
| Lifecycle sequences live (of 6 needed) | 1/6 |
| CRM fields mapped to lifecycle stage | 35% |
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Appjobs
Fintech Platform — 5x Organic Traffic Through Technical SEO
Transparency
What your monthly report looks like
A live dashboard tied to your CRM — review rating, response rate, AI-answer visibility, and pipeline influenced by reputation. Plus a written narrative: what we changed, why, and what’s next. No 40-slide decks.
Clients
What B2B teams say after switching
What you get
What you get, month by month
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Lifecycle email programs mapped to trial, activation, renewal, and expansion stages
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CRM rebuilt and documented — pipelines, properties, lifecycle stages, lead-routing rules
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Lead scoring model live and reviewed quarterly
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Deliverability monitoring and list-hygiene protocol
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Sales-and-marketing SLA document, agreed and signed off with both teams
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Live dashboard tied to GA4 and your CRM, plus a monthly written narrative and a monthly call with your senior strategist — not an account coordinator
The alternatives
The honest comparison
| Growston | In-house hire | Marketing automation / CRM agency | Freelancer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €55K–€85K/yr + ramp | €30K–€80K/yr, CRM often a separate quote | €2K–€6K/mo, inconsistent |
| Time to live system | 4–8 weeks, fixed in the proposal | 3–6 months hiring first | 6–10 weeks, email-only scope typically | Varies — often stalls |
| Ships email, CRM & attribution together | Yes — same team, same system | Depends on the hire | Rarely — "CRM is a separate quote" | No |
| Accountable to | Pipeline and CAC payback | Activity | Open rate / click-through | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Monthly report | Unreachable |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Want a newsletter sent out with no connection to your CRM or sales process
- Are looking for a way to blast more volume rather than fix segmentation and targeting
- Have no appetite to change internal process a broken CRM setup surfaces
- Are pre-revenue with no CRM and no lead flow yet — this is premature; get a lead source first
A strong fit if you
- Are a B2B or SaaS company with a CRM already in use, generating leads that aren't being worked systematically
- Will give us access to your CRM, ESP, and existing automations, so we're fixing the real system, not guessing at it
- Are open to changing internal process — lead routing, SLAs, ownership — not just changing the email templates
- Want email and CRM measured against pipeline and CAC payback, not open rate
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your reputation program before you sign. They stay on it after — no bait-and-switch to juniors.
Marek Zieliński
Ad Manager
Launches, tests, and scales high-intent paid media.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
FAQ
Before you ask
Who owns the CRM, the data, and the reporting?
You do. There is no proprietary lock-in — the CRM, the automations, and the dashboard stay with you if the engagement ends.
What happens in the first meeting?
Thirty minutes on your goals, what we found in the pre-call audit of your CRM and automations, and what we’d change. Not a pitch deck.
Can you actually fix deliverability, or is that a separate vendor?
It’s part of the same engagement. Deliverability, list health, and sender reputation sit under the same team that builds your sequences — because a well-written email that lands in spam produces nothing.
Do you replace our CRM, or work inside the one we have?
We work inside what you have — HubSpot, Salesforce, Pipedrive — and rebuild the architecture (pipelines, properties, lifecycle stages) rather than migrating you to a new platform, unless the audit shows migration is genuinely the right call.
How do you work with our existing sales team?
We build the SLA and lead-routing logic with sales in the room, not around them. Alignment is a deliverable, not an assumption.
How long before we see pipeline impact?
Depends on your sales cycle and current list health — we’ll give you a specific estimate after the audit, not a generic promise.
Do you write the email copy too, or just the automation logic?
Both. The wedge is that the same team writes the sequence and builds the CRM logic behind it, so the copy and the system are never out of sync.
You're based in Warsaw — can you serve Norway, the UK, the US?
Yes. Growston operates from Warsaw specifically to serve Nordic and English-speaking B2B clients — Oslo, Stockholm, London, and New York time zones, with native-fluent delivery in each.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com