People visit the site. Almost nobody fills out the form.
WEBSITE DESIGN FOR B2B SAAS
The website design agency built to turn visitors into pipeline
Homepage to product pages, designed by the team that also ships the WordPress or Webflow build — so nothing gets lost in a handoff to a dev queue you don’t control.
5.0 · 15+ reviews from
Michal Glinka
Marketing Consultant & Project Manager
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You have a website. It isn’t doing the job.
Your current site doesn't represent the company you've become.
Competitors look funded and slick. You look like a garage startup next to them.
Every design request sits in a backlog behind the product roadmap.
Users leave before the page finishes loading.
The site launched once and hasn't been touched since.
Why Growston
Most design agencies ship a Figma file. We also ship the site.
A design file is not a website. Growston pairs the designer who owns the UX with the developer who builds it — in WordPress or Webflow — so what you approve in the mockup is what ships, measured against conversion, not applause in a portfolio review.
A typical design agency
- Hands you a Figma file and a PDF style guide
- Designs to win an award, not a conversion
- Treats mobile as a resize of desktop
- Says "talk to your dev team" when it's time to build
- Never mentions SEO or Core Web Vitals
Growston
- Hands you a live, built, instrumented website
- Designs against a stated conversion hypothesis, tested after launch
- Designs mobile-first, because that's where your buyers land
- Builds it — WordPress, Webflow, or handoff-ready for your stack
- Ships pages that are SEO-ready and pass Core Web Vitals at launch
What we do
Design and the build, owned by one team
Growston’s Website Design service covers the full path from research to a live, tracked site — UX, visual system, and the platform build it ships on.
UX research & wireframes
Every layout starts with how your buyers actually navigate, not a template.
Brand-consistent visual system
A component library and style guide so every new page looks like it belongs to the same company.
Landing pages for campaigns
Standalone pages designed around the offer driving the traffic, not a cut-down homepage.
WordPress-ready design
Every file specced for a WordPress build from the start, not redrawn at handoff.
Webflow-ready design
Component-based design built to translate directly into a Webflow build.
Design capacity after launch
A dedicated design pod for the pages, campaigns and updates that come after go-live.
How it works
From first call to first results in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
A review of your current site: what converts, what doesn't, where mobile users drop off, and what a rebuild needs to preserve — rankings, tracking, content.
You receive
A written findings document, page by page — yours to keep regardless of what happens next.
02
30/60/90 Plan
A sequenced plan connecting the audit to a sitemap, a design system, and a build timeline, scoped to your platform and team size.
You receive
A roadmap your CEO or board can read in five minutes.
03
Build & Launch
The embedded team — UX designer, visual designer, and the WordPress or Webflow developer who builds it — works from wireframe to a live, tracked, SEO-ready site.
You receive
A live website, not a Figma file waiting on a dev queue.
04
Optimize & Report
Post-launch testing against the pages that matter most, monthly reporting tied to conversion rate and Core Web Vitals, and a quarterly review.
You receive
A live dashboard and a written narrative — what changed, why, what's next.
Let's meet
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet
We analyze your site before we meet — so the conversation starts at your numbers, not at zero.
Before the meeting: We review your current site, your competitors', and how it performs on mobilebefore we meet.
In the meeting: 30 minutes on the site's job, what's stopping it, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No site yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting Audit
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
Real results from client accounts
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to conversion rate and Core Web Vitals, not activity.
Clients
What B2B teams say about Growston
What you get
What you get, month by month
-
A named UX/visual designer and, where scoped, an embedded WordPress or Webflow developer
-
A 30/60/90 roadmap tied to a stated conversion hypothesis, not a deliverable checklist
-
Wireframes, a design system, and full-page designs for every template the site needs
-
A live, built, SEO-ready, Core-Web-Vitals-passing website — not just design files
-
A live dashboard plus a monthly written narrative tied to conversion rate and Core Web Vitals
-
A quarterly strategic review where you can challenge the direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo designer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing for senior design and the build | An in-house designer's salary, plus a developer to build what they design | Expensive, portfolio-driven pricing for work spread across many clients | Cheap, but no engineering behind the handoff |
| Time to value | Weeks — audit to a live, built site | Months to hire, plus ramp | Slow — briefs handed to juniors, multiple revision rounds | Fast to start, but stalls at the dev handoff |
| Design + build together | Yes — designer and developer are one team, one timeline | Depends entirely on who you hire | Rarely — design and development are separate teams | No — you still need someone to build what they design |
| After launch | Tests, reports, and improves the site monthly | Maintenance mode | Account handed to juniors | Unreliable continuity |
Fit check
Who this is for — and who it is not
Not a fit if you…
- You need results in 30 days
- Are pre-revenue with no product or offer to design around yet
- Want a template site with no strategy behind the layout
- Operate in crypto, gambling, adult content, or MLM
Good fit if you…
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have a site that's outdated, underperforming, or was never really designed — just launched
- Want design and development owned by one team, not a file you forward to a dev queue
- Are ready to give us access to your CMS, your analytics, and your decision-makers
The people on your account
Named senior strategists — not „our team”
You meet the people who will design and build your site before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
Do you design the site, build it, or both?
Both. The same team designs the UX and visual system, then builds it in WordPress, Webflow, or hands it off build-ready for your stack.
We already have a designer or dev agency. Do we need to replace them?
Not always. Some clients bring us in for design and build together; others use us to finish what their current team started.
How is this different from hiring a freelance designer?
A freelancer hands you a file. We hand you a live, tracked, SEO-ready website, because the designer and the developer who ships it are on the same team.
Will a redesign hurt our SEO rankings?
Not if it’s planned properly. Every redesign includes a URL map, a redirect plan, and post-launch monitoring, so rankings and traffic carry over.
What platforms do you design and build for?
WordPress and Webflow, primarily. On a custom stack, we design build-ready files your engineering team can implement directly.
How long does a full website design and build take?
Most projects run 8–14 weeks from audit to launch, depending on page count and whether content needs writing alongside the design.
Can you serve us outside the Nordics, UK, or US?
Our focus is B2B companies in the Nordics, UK, and US, and companies expanding into them — reach out if you’re outside that and the fit looks right.
You're based in Warsaw — can you operate at Nordic pace and directness?
Yes. Growston was built to serve Nordic and English-speaking B2B companies — the pace, directness, and reporting cadence match what those markets expect.
What happens if the redesign isn't converting better than the old site?
We test against the hypothesis set at the start. An underperforming page gets diagnosed, adjusted, and retested inside the engagement, not as a separate change order.
Next step
Book a meeting. Get a proposal.
- 30-minute call with a senior strategist
- Written proposal within 3 business days
- Scope, price, OKRs — no obligation
Michal Glinka
Marketing Consultant & Project Manager
Let's meet
Fill in the details and we will prepare a written proposal within 24 hours.