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WORDPRESS DEVELOPMENT FOR B2B SAAS
A WordPress site that converts pipeline — not one that just loads fast in a Lighthouse report.
Built, instrumented, and maintained by the team that also runs your SEO and growth — not handed off to a dev shop that’s never seen your funnel. Clean builds, no plugin bloat, Core Web Vitals passing on launch day.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
Your site looks fine. It just doesn’t produce pipeline.
Every update is a gamble. Nobody knows which plugin breaks the checkout form.
Core Web Vitals fail. Google penalises it. Buyers on their phones bounce before the page paints.
A one-line copy edit sits in a dev backlog behind product work for six weeks.
The agency that built the site is gone. Your dev team won't touch WordPress. Every change is a favor.
GA4 is half-configured, if it's configured at all. Nobody can prove what the site is actually doing for revenue.
Why Growston
Most agencies build sites. We build growth engines.
A WordPress build is only as good as what it's built to do next. We ship it SEO-ready, instrumented, and owned by a team that keeps building on it — not a team that disappears at launch.
A typical WordPress agency
- Installs a premium theme, a page builder, and 40 plugins
- Launches, hands over the logins, and disappears
- "SEO and analytics are a separate quote"
- Migrates the design and hopes the rankings follow
Growston
- Builds a custom, lightweight theme that passes Core Web Vitals on launch day
- Runs what we build — CRO iterations, new landing pages, a speed budget, monthly reporting
- Ships with schema, clean indexation, GA4 and server-side tracking wired in — not bolted on later
- Migrates with a full URL inventory, redirect map, and post-launch monitoring until rankings recover
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack WordPress development for B2B
Everything a B2B WordPress site needs to earn pipeline — sized to what your business actually requires, built by people who stay on it after launch.
Custom WordPress builds
Custom themes coded from your design system — no page-builder bloat, no 40-plugin stack, full code ownership.
Ongoing build & maintenance
Plugin updates, security patching, and feature builds handled by the same team each month — not a new freelancer every quarter.
Migration & redesign
Wix, Webflow, legacy CMS or old WordPress to a clean build — with a redirect map and rankings intact.
Speed & Core Web Vitals
LCP, CLS and INP fixed at the code level — caching, media, and render path engineered to pass, and stay passing.
Landing pages & CRO
Campaign pages designed, built and A/B tested by the same team — shipped in days, not dev- backlog weeks.
Maintenance & security
Updates, backups, uptime and a monthly performance budget — the site keeps improving instead of decaying.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
Full review of your current site: speed, Core Web Vitals, tracking, indexation, plugin debt, conversion paths. Weeks 1–2.
You receive
A written findings doc with quantified issues and quick wins.
02
30/60/90 plan
Sitemap, wireframes, redirect map, and the build tickets — scoped, sequenced, and tied to conversion targets.
You receive
A roadmap your CEO can read in five minutes.
03
Build & launch
Custom theme, content migration, GA4 + server-side tracking, schema, and SEO-safe redirects ship together on staging, then live.
You receive
A fully instrumented site you own — code, hosting, data. Always.
04
Optimize & report
CRO iterations, new landing pages, speed budget enforcement, monthly report tied to conversion and pipeline.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
| LCP on mobile | 4.9s |
|---|---|
| Form & CTA tracking | Not wired |
| Active plugins | 47 |
| Schema coverage | Missing |
| Broken redirects | 61 |
Reviewed by the strategist you'll meet — not generated by a tool
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly report looks like
A live dashboard plus a short written narrative — what changed on the site, why, and what it did to conversions. No forty-slide decks.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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Custom WordPress theme coded from your design system — no page-builder bloat, documented and versioned
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Full tracking setup: GA4, server-side tagging, Consent Mode v2, form and CTA events wired to your CRM
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SEO-safe launch: URL inventory, redirect map, schema, sitemap, and post-launch monitoring through the first reporting cycle
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Core Web Vitals budget — passing on launch day and enforced every month after
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Ongoing landing pages and CRO iterations — designed, built, and shipped by the same team
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Live Looker Studio dashboard plus a written monthly narrative, and a monthly call with your senior developer — not an account coordinator
The alternatives
The honest comparison
| Growston | In-house hire | Freelance developer | Generic web agency | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time salary, recruiting, and ramp | Cheap, but availability is unpredictable | Expensive, project-priced, scope creep common |
| Time to launch | Weeks — audit to a running plan | Months of hiring plus ramp | Fast to start, slow to finish reliably | Slow — agency layers add lead time |
| Ships SEO, tracking & CRO with the build | Yes — shipped with the build by the same team | Depends entirely on the hire | Rarely — usually out of scope | Usually billed as a separate add-on |
| Accountable to | Conversion and pipeline outcomes | Whoever manages them | Nobody, once paid | Project milestones, not outcomes |
| After launch | Runs and improves the site monthly | Maintenance falls on whoever's free | Unreliable continuity | Support-ticket queue |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Want the cheapest possible build with no ongoing relationship
- Are under roughly €500K in revenue and can't sustain a scoped project plus care retainer
- Want to dictate every technical decision and only buy hands to execute it
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have an existing site that's slow, hard to maintain, or disconnected from your marketing plan
- Want the build tied to SEO, tracking, and conversion — not delivered as a standalone design project
- Are ready to give us access to hosting, analytics, and decision-makers so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
How is this different from hiring a WordPress freelancer?
A freelancer builds a site. We build a site tied to SEO, tracking, and conversion, and we stay on it after launch — the same team that built it maintains it.
Do you build custom themes or use page builders?
Both, depending on scope. We audit the plugin stack either way — no unused plugins, no unaudited third-party code shipping to production.
Will you migrate our existing site without losing rankings?
Yes. Redirect mapping, structured data, and internal linking are carried over before the old site is retired.
Do you handle hosting?
We advise on hosting configuration for speed and security; you retain ownership of the account — no lock-in by design.
What if our dev team wants to keep making changes after launch?
The codebase and documentation are yours. We hand off cleanly, or we stay on as your ongoing build and maintenance team — your choice.
Can you work with our existing design system or brand guidelines?
Yes — we build to your brand or to a system we design together during the audit phase.
How long does a typical build take?
A redesign or new build typically runs 6–10 weeks from approved plan to launch, depending on scope.
Do you only build for SaaS companies?
No — B2B services, fintech, and industrial companies with a WordPress site are in scope, provided the engagement fits our ICP.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com