Your site converts at a fraction of a percent, and nobody can tell you why.
DESIGN FOR B2B SAAS
A site that converts — not one that just looks good in a deck.
An embedded design team — UX, brand, and web design — that designs and ships inside your business, working alongside the same engineers who build it. Measured against conversion and pipeline, not moodboards.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
Your site looks fine. It just doesn’t work.
The last redesign took eight months and shipped stale.
Design lives in Figma, permanently. Dev never has the bandwidth to build it.
Marketing wants a change, engineering won't prioritise it, and the ticket sits for a quarter.
The site runs on plugins nobody's touched in two years, and everyone's afraid to touch it now.
Every agency you've tried delivers mockups. None of them ship a live, measured page.
Why Growston
Most design agencies ship a Figma file. We also ship the site.
A mockup tells you what it could look like. It doesn't convert anyone. Growston pairs design with the engineering to ship it — inside your business, not alongside it.
A typical design agency
- Delivers static mockups you still need a developer to build
- Redesigns for how it looks, not how it converts
- Bills for the deck, disappears after handoff
- One designer, no developer, no analytics
- Local generalist, no cross-border fluency
Growston
- Ships a live, SEO-ready, instrumented site — the same team designs and builds it
- Every screen is designed against a conversion hypothesis and tested against real behaviour
- A named, embedded team inside your workflow — shared Slack, weekly cadence
- Full access to the stack — UX, brand, web development, GA4/GTM — as the plan requires
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack design for B2B, shipped by the people who build it
Design Services covers everything a B2B site or product needs from a design layer — sized to what your business actually requires, delivered by senior people who stay.
Website Design & Redesign
WordPress, Webflow, or custom — rebuilt around conversion, not just aesthetics.
UX & CRO Design
Every screen designed against a conversion hypothesis and tested against real user behaviour.
Brand & Visual Identity
Positioning, voice, and visual system aligned to how your buyers actually decide.
Landing Page Development
Campaign-specific pages built and shipped in days, not sprints.
Product & UI Design
Interfaces designed for SaaS buyers who judge credibility in seconds.
Design + Engineering Handoff
The same team that designs it ships it — no dev backlog, no brief lost in translation.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full review of your current site or product surface: Core Web Vitals, funnel drop-off, design-system gaps, and brand consistency.
You receive
A written findings document naming the friction points and the quick wins.
02
30/60/90 Plan
A sequenced design-and-build plan tied to a commercial outcome — conversion rate, pipeline — not a moodboard.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
The embedded team — UX/CRO designer, brand strategist, and the developers who ship it — starts designing and building inside your business.
You receive
A live, shipped site or product surface, not a handoff file someone else has to build.
04
Optimize & Report
Ongoing design iteration, monthly reporting tied to conversion and pipeline, and a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
Fintech Platform — 5x Organic Traffic Through Technical SEO
B2B Marketplace — International Expansion into UK & Nordics
Appjobs
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to conversion and pipeline, not activity.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named UX/design lead and, where scoped, front-end development capacity embedded in your team
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A conversion-focused design system tied to a commercial outcome
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Weekly or bi-weekly design review across every surface in scope
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Full access to the stack — UX, brand, web development, analytics — as the plan requires
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €400K–€800K/yr in salary, recruiting, and ramp | Expensive, top-heavy pricing | Cheap, limited capacity, no dev |
| Time to value | Weeks — audit to a shipped, live site | 3–6 months hiring, plus ramp | Slow, fragmented handoff to developers | Fast mockups, slow or no shipped build |
| Design + engineering together | Yes — same team designs and ships it | Depends entirely on the hire | Rarely — design and dev sold as separate services | No — you still need a developer to build it |
| Accountable to | Conversion and pipeline outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the design monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet
- Want a Figma file and nothing else
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to dictate every pixel and only buy hands to execute it
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have a site or product that converts below where it should, and can't tell why
- Want design and engineering owned by one accountable team, not handed off between vendors
- Are ready to give us access to decision-makers, data, and analytics
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
Who owns the designs and the code?
You do. Every design file, every line of code, and every piece of data stays yours — no proprietary lock-in, whether or not you continue with us.
What happens in the first meeting?
We review what’s public about your site or product before we meet, then spend 30 minutes on your growth target, what’s costing you conversions, and what we’d change. It’s not a pitch deck.
Do you replace our existing agency, or add to it?
Either. Some clients bring us in to own design end-to-end; others add our specialist capacity — UX, brand, web development — to a team they already have, without a twelve-month hiring cycle.
Can you design and build, or just design?
We do both. The same embedded team that designs the screens ships them — no handoff file, no dev backlog waiting on someone else’s roadmap.
Does this work with our current CMS — WordPress, Webflow, or custom?
Yes. We design and build on WordPress, Webflow, or a custom stack, matched to what your business already runs on.
Can you serve us outside the Nordics, UK, or US?
Our primary focus is Norway, Sweden, the UK, and the US. We also take on select engagements in Poland, DACH, and other Nordic and Baltic markets.
You're based in Warsaw — can you really operate at Nordic pace?
Yes. Growston was built specifically to serve Nordic and English-speaking B2B clients — Warsaw-based delivery, tuned to Nordic directness, working hours, and reporting cadence.
What size company is this built for?
Companies with €2M+ ARR and a marketing team of 1–8 people that needs senior design direction it doesn’t have in-house. If you’re pre-revenue with no product-market fit yet, this isn’t the right engagement.
How long is the initial engagement?
Initial terms typically run 6–12 months. Most engagements extend once the design system is live and running.
What if the redesign doesn't move conversion?
Every engagement includes a quarterly strategic review where you can challenge our direction, plus ongoing monthly reporting tied to conversion and pipeline — not activity — so drift gets caught early, not at renewal.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com