Your agency says content. Your dev team says technical debt. Your last consultant said links. Nobody agrees what to fix first.
SEO CONSULTING FOR B2B SAAS
SEO consulting services that give you a senior second opinion — before you spend another quarter guessing.
Fractional access to a senior SEO strategist who audits what you have, prioritizes what to fix first, and — where you scope it in — ships the fix with our own engineering team. Not a monthly call. A standing second opinion your team can act on this week.
5.0 · 15+ reviews from
Michal Glinka
Marketing Consultant & Project Manager
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You don’t have an SEO problem. You have too many uncoordinated answers to it.
You need senior SEO judgment more than five hours a month — not enough to carry a full salary line.
You've published for a year. Traffic is up. The board still asks where the pipeline is.
You rank for the keywords that don't close deals, and can't break into page one for the ones that do.
Three vendors, three retainers, three decks. None of them could tell you which fix mattered most.
Your team executes tactics. Nobody is stepping back to ask whether they add up to a strategy.
Why Growston
Most SEO consultants hand you a deck. We hand you a shipped fix.
A typical consultant tells you what's wrong. Growston tells you what's wrong, ranks it by pipeline impact, and — because we're also the team that builds — ships the fix instead of routing it to a dev backlog that never clears.
A typical SEO consultant
- Delivers a report and a recommendations deck, then moves to the next client
- Reviews your SEO once a quarter, disconnected from day-to-day decisions
- Recommends the fix and hands it to your dev queue, where it waits
- Optimizes for Google only
- Bills by the hour, with no stake in whether the advice moves rankings
Growston
- Delivers a prioritized roadmap and stays accountable for whether it gets implemented
- On call for the decisions between quarters — a new landing page, a migration, a core update
- Writes the ticket in dev language and, where scoped, ships the fix with our own engineering team
- Builds SEO and GEO together, so you show up in Google and in ChatGPT, Perplexity and Gemini
- Priced against a defined scope, measured by whether the roadmap ships and what it produces
What we do
Senior SEO judgment, wherever your team needs it
SEO Consulting is fractional access to a senior strategist — auditing what you have, prioritizing what to fix, and directing the team (yours, ours, or your agency’s) that ships it.
SEO audit & prioritization
A full technical, on-page and content audit — ranked by pipeline impact, not by what's easiest to fix.
Strategy & roadmap review
We pressure-test your existing SEO strategy, or build one from scratch, and turn it into a 30/60/90 plan your team can run.
Technical SEO oversight
Senior review of crawlability, structured data and Core Web Vitals — with tickets your developers can act on the same week.
On-page & content prioritization
Which pages to fix, rewrite or kill, and in what order, so your content team stops guessing.
Reporting your board will read
We rebuild your SEO reporting around pipeline and revenue, not rankings nobody in the boardroom tracks.
International SEO guidance
Senior direction on hreflang, market-specific keyword strategy and sequencing when you're entering Norway, Sweden, the UK or the US.
How it works
From audit to a plan your team actually runs
Every step produces something you keep — whether or not you continue with us.
01
Audit
A full technical, on-page and content audit — reviewing what's owned, what's guessed at, and where the story to the board breaks down.
You receive
A written findings document ranked by impact — yours to keep regardless of what happens next.
02
30/60/90 Plan
A sequenced roadmap connecting the audit to a prioritized action list, scoped to your team's capacity, not a generic best-practice checklist.
You receive
A roadmap your CEO or board can read in five minutes.
03
Direct & Ship
Depending on scope, we hand the roadmap to your team with tickets they can run, or step in and ship the technical and content fixes ourselves.
You receive
A senior consultant on call for the decisions that come up mid-quarter, not just at review time.
04
Optimize & Report
Ongoing review against the roadmap, monthly reporting tied to rankings, organic pipeline and CAC payback, plus a quarterly session where you can challenge our direction.
You receive
A live view of what changed, why, and what's next.
Let's meet
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet.
We crawl the site and pull your rankings before we meet — so the meeting starts at your numbers, not at zero.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in an account
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report your CEO can read in five minutes, tied to organic pipeline, not rankings alone.
Clients
What B2B teams say about Growston
What you get
Deliverables, month by month
-
A named senior SEO strategist as your single point of contact — not a rotating account manager
-
A written audit ranked by pipeline impact, not a generic checklist
-
A 30/60/90 roadmap your team, your agency, or ours can execute
-
Monthly office hours to unblock the decisions that come up mid-quarter
-
Tickets written in language your developers can act on, not a PDF that waits in a queue
-
A live dashboard tied to organic pipeline and the rankings that matter
The alternatives
The honest comparison
| Growston | In-house hire | Generalist SEO agency | Freelancer / solo SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, senior delivery, backed by a team when you need to ship, not just advise | High salary, recruiting and ramp cost for one senior in-house SEO lead | Mid-market retainer, but the senior strategist's time is split across dozens of accounts | Cheap, but one person, one calendar — capacity caps out fast |
| Time to value | Weeks — audit to a prioritized roadmap | Months of hiring, plus ramp | Slow — briefs handed to juniors while the senior signs the contract | Fast to start, but no bench behind them when scope grows |
| Strategy + execution together | Yes — the same team that advises can also ship, when scoped in | One person, so it's whichever they're better at | Rarely — strategy and execution often sold as separate retainers | Usually strategy only — execution is still your problem |
| After launch | Monthly review, quarterly strategic check-in, ongoing | However long they stay | Account handed to a junior once the contract renews | Depends on their availability that month |
Fit check
Who this is for — and who it is not
Not a fit if you…
- You need results in 30 days — SEO compounds over quarters
- Are pre-revenue with no product-market fit yet — SEO strategy without a proven offer is premature
- Want us to "check in occasionally" with no defined scope or roadmap
Good fit if you…
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have an in-house marketer, agency, or dev team already executing — and need a senior second opinion directing them
- Can't yet justify a full-time senior SEO hire but need more than five hours a month of judgment
- Want a written, prioritized roadmap you or your existing team can act on, not just a monthly call
The people on your account
Named senior strategists — not „our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
What exactly is SEO consulting, versus SEO strategy or an SEO audit?
SEO consulting is ongoing senior judgment — the audit and strategy are deliverables inside it, not the whole engagement. You get a strategist accountable for prioritization over time, not a one-off document.
Do I still need an in-house SEO person, or an agency, if I hire an SEO consultant?
Often yes, and that’s the point. We direct the people already executing — in-house, agency, or freelance — rather than replacing them.
How is this different from hiring a freelance SEO consultant?
A freelancer is one person on one calendar. Growston backs the consultant with the SEO, GEO, content and engineering specialists who can ship the fixes, not just recommend them.
Can you also implement the fixes you recommend, not just advise?
Yes, where it’s scoped in. We write tickets your developers can act on, and where you want it, our own team ships the technical and content work directly.
Can you review or oversee an SEO agency or freelancer we already work with?
Yes. We audit their work, ask the questions you don’t have time to, and tell you honestly what’s working and what isn’t.
Do you work with our existing content and dev team, or bring your own?
Both. We default to directing your existing team, and bring in our own SEO, content or engineering specialists only where you scope that in.
What does GEO have to do with SEO consulting?
Generative Engine Optimization — visibility in ChatGPT, Perplexity and Gemini — is part of the same prioritization call. We treat it as a primary channel, not a bolt-on.
Can you serve us outside the Nordics, UK, or US?
Our core delivery model is built for Norway, Sweden, the UK and the US. Reach out and we’ll tell you honestly if it’s a fit.
Next step
Book a meeting. Get a proposal.
- 30-minute call with a senior SEO strategist
- Written proposal within 3 business days
- Scope, price, OKRs — no obligation
Michal Glinka
Marketing Consultant & Project Manager
Let's meet
Fill in the details and we will prepare a written proposal within 24 hours — no obligation.