Their domain wasn't stronger a year ago. Something changed — a content push, a link campaign, a technical fix — and nobody on your team can name it.
COMPETITOR ANALYSIS FOR B2B SAAS
Know exactly why they’re winning the deals you should be closing
A full-stack competitor analysis — SEO, paid, content, positioning, and how AI answer engines describe you versus them — built by the team that also ships the fix, not just the findings.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You know a competitor is winning. You don’t know why.
Sales mentions a competitor in the loss notes that never showed up in your competitive slide.
Swap the logo and the homepage still works. That's not differentiation — that's a category default.
You don't know if they doubled down on LinkedIn, cut Google entirely, or launched a new offer.
Buyers are asking AI answer engines who to shortlist, and nobody has checked what those engines say about you versus the field.
No standing view of the competitive field means every planning cycle starts from zero.
Why Growston
Most agencies hand you a competitor spreadsheet. We hand you the plan that beats it.
A spreadsheet of competitor keywords is data. It isn't a decision. Growston pairs competitive intelligence with the execution team that acts on it the same week.
A typical competitor report
- Delivers a static spreadsheet, refreshed once a year
- Covers SEO keywords only
- Hands you the gap, leaves you to close it
- Written by a researcher who's never touched your stack
- Generic frameworks, no cross-border read
Growston
- Delivers a living view, revisited every planning cycle
- Covers SEO, paid, content, positioning, and AI-search visibility
- Hands you the gap and the team that closes it — same roof
- Written by the specialists who'll implement the fix
- Read through Nordic and English-speaking buyer behavior specifically
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack competitive intelligence for B2B
Competitor Analysis covers every channel a buying decision touches — sized to what your market actually requires, delivered by senior people who stay on the account after the findings ship.
SEO & Content Gap Analysis
Where competitors rank, what content earns it, and which of their pages are structurally beatable.
Paid & Positioning Teardown
Their live ad creative, offers, and landing-page mechanics — mapped against your own funnel, not viewed in isolation.
AI Search / GEO Visibility Audit
How ChatGPT, Perplexity, and Gemini describe you versus your named competitors, and why.
Pricing & Packaging Benchmark
Where your offer sits against the market, and whether that positioning is a strength or a liability.
Website & UX Comparison
Conversion mechanics, technical SEO health, and Core Web Vitals — theirs against yours, line by line.
Ongoing Competitive Monitoring
Standing alerts when a competitor's rankings, ad spend, or positioning shifts.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) The full competitive field mapped — SEO, paid, content, positioning, AI-search visibility — against the competitors you name and the ones your buyers actually compare you to.
You receive
A written findings document naming exactly where you're behind and where you're already ahead.
02
30/60/90 Plan
A ranked list of gaps tied to commercial impact — not just search volume or impressions.
You receive
A plan connecting each gap to the channel and team that closes it.
03
Build & Launch
The specialists who wrote the analysis start closing the gaps — SEO, content, paid, or web, as the plan calls for.
You receive
A running fix, not a slide someone else has to action.
04
Optimize & Report
Standing competitive monitoring, folded into your existing monthly reporting.
You receive
A monthly narrative — what moved in the field, who moved it, and what we're doing about it.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
Fintech Platform — 5x Organic Traffic Through Technical SEO
B2B Marketplace — International Expansion into UK & Nordics
Appjobs
Transparency
What your monthly report looks like
Not a one-time slide deck. A live view of the field, updated as it moves — folded into the same dashboard as the rest of your marketing reporting.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named competitive intelligence lead — not a report generated by a tool
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A ranked list of gaps tied to commercial impact, not just search volume
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Full-channel coverage: SEO, paid, content, positioning, AI-search visibility
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A benchmarked view of your website, offer, and packaging against named competitors
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Standing monitoring with monthly alerts when the field shifts
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A monthly written narrative, folded into your existing reporting
The alternatives
The honest comparison
| Growston | In-house analyst | Generic SEO tool report | Boutique research consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Salary + tool licenses | Subscription, no interpretation | Project fee, no execution |
| Time to value | Weeks — findings to a running fix | Months to build the capability | Instant data, no judgment call | Weeks for the report alone |
| Covers AI-search visibility | Yes | Rarely | No | Rarely |
| Strategy + execution together | Yes — same team, same plan | Depends on the hire | No | No — you still need someone to ship it |
| After launch | Runs and monitors the field monthly | Maintenance mode | Data goes stale | Report shelved |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no real competitors to benchmark against yet
- Want a one-off spreadsheet with no follow-through
- Are under roughly €500K in revenue and can't sustain the execution that follows
- Want to dictate the findings before we've looked at the data
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have named, real competitors you're losing deals or rankings to — not a vague sense of "the market"
- Want the gap closed, not just documented
- Are ready to give us access to your analytics, ad accounts, and CRM notes on lost deals
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
Who decides which competitors we analyze?
You do. We start from the competitors you name — the ones sales loses to, the ones the board asks about — and we add any your buyers are comparing you to that you hadn’t flagged.
What happens in the first meeting?
30 minutes on your growth target, the competitors you’re worried about, and what we’d fix first. We come in having already reviewed their public rankings, ad accounts, and AI-search presence.
Do you use the same tools we could buy ourselves?
We use several of the same underlying data sources. The difference is judgment — a senior strategist reads what the data means for your specific pipeline, and a specialist bench acts on it.
How is this different from an SEO competitor keyword report?
A keyword report covers one channel. This covers SEO, paid, content, positioning, and AI-search visibility — and connects each gap to the team that closes it.
Can you tell us what ChatGPT or Perplexity say about us versus our competitors?
Yes. AI-search visibility — how generative engines describe and recommend you versus named competitors — is a standard part of the audit, not an add-on.
Do you only analyze marketing, or also pricing and product positioning?
We benchmark pricing, packaging, and positioning language alongside the marketing channels, because a competitor who’s winning on price or claim, not just rankings, needs a different fix.
How often is the analysis refreshed?
The initial findings are a snapshot. Clients who continue with monitoring get monthly updates on ranking movement, ad spend changes, and AI-search mention share.
Can you serve us outside the Nordics, UK, or US?
Our team is built specifically for Nordic and English-speaking B2B markets. Outside that, we’ll tell you plainly if we’re not the right fit.
You're based in Warsaw — can you really read the Nordic competitive field?
Yes. Our delivery is built around Nordic and English-speaking buyer behavior specifically — not a generalist read applied to every market.
What if the findings show we're already ahead?
Then you’ll know it with evidence instead of assuming it — and the plan shifts from closing a gap to defending a lead.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com