Paid traffic is landing on a generic template, and the form gets three submissions a month.
LANDING PAGES FOR B2B SAAS
A landing page that converts the traffic you’re already paying for — not another template with your logo on it.
Built by marketers who write the offer and engineers who ship it clean — instrumented, fast, and live in weeks, not quarters. Measured against conversion rate and pipeline, not “looks.”
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’re paying for traffic. You don’t have a page built to earn it.
The page is slow on mobile. Visitors leave before it finishes loading.
Marketing wants to test a new headline or offer. Engineering won't touch the page for two sprints.
Tracking is half-set-up, so nobody can say which channel actually drove the conversion.
The page was built once, for one campaign, and never touched again — while every other campaign points to it.
Your last agency delivered a Figma file. Nobody knows who was supposed to build it.
Why Growston
Most agencies design a page. We also build the growth engine behind it.
A landing page is not a design deliverable. It's schema, tracking, Core Web Vitals, and a form that routes to your CRM — shipped by the same team that wrote the offer. We refuse to sell the design without the engineering behind it.
A typical agency
- Delivers a Figma file, hands the build back to your dev team
- Page looks good, ships without GA4/GTM properly wired
- One template, reused for every campaign
- Core Web Vitals "will get fixed later"
- Local generalist agency, no cross-border fluency
Growston
- Designs and ships the page — WordPress, Webflow, or custom code
- Instrumented from day one — GA4, GTM, server-side where needed, conversions tied to CRM
- Built to the offer and the audience — one page per campaign intent
- CWV passing on launch, not backlogged
- Warsaw-based team built for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack landing page design and development for B2B SaaS
Landing Page Development covers everything a campaign needs to convert — sized to the platform and traffic you already have, delivered by the same team that builds the rest of your growth stack.
Offer & message mapping
We translate the campaign offer into a page structure that matches buyer intent, not a generic template.
Conversion-first UX
One primary action per page. Form placement, copy hierarchy, and social proof positioned around what actually moves B2B buyers.
Design & build (WordPress, Webflow, custom)
Designed and coded by the same team — no handoff gap between the Figma file and the live page.
Speed & Core Web Vitals
Pages built to pass CWV at launch, not "optimized later."
Tracking & instrumentation
GA4, GTM, conversion events wired to your CRM before the first dollar of paid traffic hits the page.
A/B testing & iteration
Pages built to be tested and rebuilt fast, without a dev ticket for every headline change.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) Review of your current landing page(s): speed, tracking, conversion path, and where the drop-off actually happens.
You receive
A written findings document — what's costing you conversions and what to fix first.
02
30/60/90 Plan
A sequenced build plan: which pages, which platform (WordPress, Webflow, or custom), what's tracked, and the launch order.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Design and development happen together. The page ships instrumented, CWV-passing, and connected to your CRM.
You receive
A live, tracked landing page — not a design file waiting on a dev queue.
04
Optimize & Report
Ongoing testing, iteration, and monthly reporting tied to conversion rate and pipeline, not page views.
You receive
A live dashboard and a monthly written narrative — what changed, why, and what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting Audit
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
Results
What this looks like in practice
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Fintech Platform — 5x Organic Traffic Through Technical SEO
Sphere
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to conversion rate and pipeline, not page views.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named strategist and developer working the build together — not a handoff between two teams
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A landing page built on WordPress, Webflow, or custom code, matched to your platform and constraints
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Full instrumentation: GA4, GTM, conversion events tied to your CRM
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Core Web Vitals passing at launch
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One round of A/B testing built into scope
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A live dashboard plus a monthly written narrative
The alternatives
The honest comparison
| Growston | DIY page builder | Freelance designer | Generalist web agency | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Cheapest, but your time is the real cost | Low cost, limited capacity | Mid-to-high, slow turnaround |
| Time to a live page | Weeks — audit to a live, tracked page | Fast to launch, slow to actually convert | Weeks, depends on availability | Often months, agency queue |
| Design + engineering together | Yes — same team, same build | You do both, or neither | Design only — you still need a developer | Rarely — sold as separate phases |
| Tracking wired correctly | Instrumented from day one | Rarely, by default | Depends on the freelancer | Often an afterthought |
| After launch | Runs and improves the page monthly | You maintain it alone | Limited ongoing support | Change requests queue for weeks |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Want a one-off template with no tracking, no CRO thinking, and no follow-up
- Want hourly billing or piecework rather than a scoped build
- Are under roughly €500K in revenue and can't sustain the engagement
- Want to dictate the design and only buy hands to implement it
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Run (or are about to run) paid campaigns that need a dedicated landing page per offer
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Want design and development delivered by one team, not handed off between two
- Are ready to give us access to your CRM, ad accounts, and tracking so the page connects to the rest of your stack
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Before you ask
Do you design the page, build it, or both?
Both. The same team designs and ships the page, so there’s no handoff gap between Figma and production.
What platforms do you build on?
WordPress, Webflow, or custom code — matched to what your team can maintain after launch.
Will the page be fast?
Core Web Vitals passing is a launch requirement, not a follow-up task.
Is tracking included?
Yes. GA4, GTM, and conversion events tied to your CRM are part of every build, not an add-on.
Can you build one page, or do we need a full engagement?
We can scope a single page. Most clients expand once they see the first one convert.
Do we own the page and the data afterward?
Yes. You own the reviews, the code, and the tracking setup. No proprietary lock-in.
How long does one page take?
Scoped after the audit — typically weeks, not months.
You're based in Warsaw — can you really operate at Nordic pace?
Yes. Growston is built specifically for Nordic and English-speaking B2B delivery cadence.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com