You've added hundreds of SKUs and category pages, and organic visibility hasn't moved with them.
E-COMMERCE SEO FOR B2B PLATFORMS AND MARKETPLACES
Rank every product and category page your buyers actually search for — without a dev backlog eating the fixes.
Technical SEO, catalog architecture, and content built for scale — tied to revenue, not rankings alone. Delivered by a team that ships the fix in code, not just in a slide.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
Your catalog is growing. Your organic traffic isn’t.
Your dev team has a backlog, and SEO tickets sit at the bottom of it.
Faceted navigation and filters are generating duplicate and thin pages that dilute crawl budget and confuse Google about which page should rank.
Hreflang is wrong, content is thin-translated, and each market cannibalizes the others in search.
Nobody can say which template or which technical issue caused it.
A freelancer did the audit. Nobody implemented it. Nobody is accountable for the outcome.
Why Growston
Most SEO agencies hand you a PDF. We hand you a shipped fix.
An audit that isn't implemented isn't a strategy — it's a to-do list nobody owns. Growston pairs SEO strategy with the engineering execution most agencies only recommend.
A typical SEO agency
- Delivers a generic audit PDF; implementation is your problem
- Treats every category/product page the same
- Flags faceted navigation and duplicate content, moves on
- "International SEO" means hreflang tags, nothing else
- Reports rankings and traffic
Growston
- Writes the tickets in your dev team's language and ships the fix directly
- Builds architecture around your actual catalog taxonomy and search intent
- Resolves canonicalization, pagination, and crawl-budget issues in the codebase
- Builds market-specific content and technical setup for each target country
- Reports against qualified sessions, product-page conversion, and revenue-attributed organic pipeline
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack technical SEO for e-commerce catalogs
E-commerce SEO Services covers everything your catalog needs to rank and convert — sized to your catalog’s actual scale, delivered by senior people who ship the fixes themselves.
Technical SEO at catalog scale
Crawl budget, indexation, canonicalization, pagination, and Core Web Vitals across thousands of URLs — not a five-page audit.
Category & product page optimization
Search-intent-matched copy, structured internal linking, and templates that scale without manual rewrites.
GEO — visibility in AI shopping and answer engines
Positioning your catalog to be cited and recommended by ChatGPT, Perplexity, and AI Overviews, not just ranked in blue links.
Category & product page optimization
Search-intent-matched copy, structured internal linking, and templates that scale without manual rewrites.
Structured data
Product, Offer, Review, and Breadcrumb schema shipped correctly — not just recommended in a report.
Faceted navigation & duplicate content
Filter and sort parameters resolved so they stop competing with your money pages for the same query.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) — A full technical and content audit of your catalog: indexation, crawl budget, Core Web Vitals, duplicate content, and international setup.
You receive
A written findings document naming the highest-impact fixes, in priority order.
02
30/60/90 Plan
A sequenced roadmap connecting technical fixes, content, and link building to a commercial outcome — organic sessions, product-page conversion, or specific-market entry.
You receive
A plan your CEO or Head of Growth can read in five minutes.
03
Build & Launch
Our SEO specialists and developers ship the fixes directly — schema, canonicalization, templates, internal linking, and the first content batch.
You receive
Fixes live in production, not sitting in a backlog.
04
Optimize & Report
Ongoing technical monitoring, content expansion, and monthly reporting tied to organic-attributed pipeline and revenue, plus a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. Organic sessions, product-page conversion, and revenue-attributed pipeline, not raw rankings.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named SEO lead and the developers required to ship fixes directly into your codebase
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A 30/60/90 roadmap tied to organic sessions, product-page conversion, or market-entry targets
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Technical implementation — schema, canonicalization, Core Web Vitals, internal linking — not just recommendations
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Content and on-page work scaled to your catalog taxonomy, built around real search intent
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International SEO setup and localized content for each target market
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house SEO hire | Big traditional agency | Freelance SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Senior salary + recruiting + ramp | Expensive, top-heavy pricing | Lower cost, limited capacity |
| Time to value | Weeks — audit to shipped fixes | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — strategy without a dev bench |
| Technical implementation | Yes — SEO and engineering, same team | Depends entirely on the hire's dev fluency | Rarely — SEO is sold separately from build | No — you still need someone to ship it |
| Accountable to | Organic-attributed pipeline and revenue | Activity | Rankings reported, hours billed | Deliverables, not outcomes |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no live catalog yet — SEO strategy is premature
- Want an audit only, with no intent to implement the fixes
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Run a B2B e-commerce platform, marketplace, or catalog-driven scale-up in the Nordics, UK, US, or expanding into them
- Have (or are approaching) €2M+ ARR/GMV and a catalog large enough that manual page-by-page SEO doesn't scale
- Want technical fixes shipped, not just recommended — and are willing to give us access to your dev workflow
- Are entering new markets and need SEO that's genuinely localized, not machine-translated
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Before you ask
Do you only work with pure e-commerce retailers?
No. We work with B2B marketplaces, catalog-driven SaaS platforms, and scale-ups where a large, structured set of pages needs to rank — retail e-commerce included when it fits our ICP.
Who implements the technical fixes — us or our developers?
Growston’s own team implements them directly, working in your codebase or alongside your developers, so fixes ship instead of sitting in a backlog.
How is this different from a standard SEO audit?
A standard audit is a document. Ours is the first deliverable in an engagement where the same team that found the issues fixes them.
Can you handle multiple markets and languages?
Yes. International SEO — hreflang, localized content, and market-specific keyword mapping — is a core part of the service, not an add-on.
How long until we see results?
Technical fixes (indexation, Core Web Vitals, schema) typically show measurable movement within 60–90 days. Content and authority gains compound over 6–12 months.
Do you replace our in-house marketer or developer?
No. We work alongside them — most engagements add senior SEO and development capacity your team doesn’t have, not a replacement for it.
What size catalog is this built for?
Built for catalogs where manual, page-by-page SEO no longer scales — typically hundreds of SKUs or category pages and up.
What happens if the engagement isn't working?
We flag it in the quarterly review before it becomes a pattern. Engagements are scoped, not locked in indefinitely.
Do you cover GEO (AI search visibility) for product catalogs?
Yes — structured data and content built so AI shopping assistants and answer engines can cite your products accurately, not just so Google can rank them.
You're based in Warsaw — can you operate at Nordic pace?
Yes. Growston is built specifically to serve Nordic and English-speaking B2B companies, with the reporting cadence and communication style those markets expect.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com