Email Marketing & CRM

HubSpot Consulting

Most B2B Google Ads accounts burn budget on competitor brand terms and generic keywords. We build campaigns against buyer intent, connected to your CRM so you see cost per qualified lead — not cost per click.

Rated 4.9/5 by B2B clients · 30-min meeting → written proposal in 3 days
Michal Glinka

Michal Glinka

Head of Analytics & Tracking

You'll meet me — not a sales rep. I check your GA4 and tags before every call.

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We review your tag, analytics and consent signals before we meet — so the meeting starts at your numbers, not at zero.

Trusted by B2B teams that measure marketing in revenue

AdidasHeliosAudiIKEAFAKRO
90+

Google Ads accounts managed

-35%

Average CPA reduction

3.2x

Average ROAS delivered

100%

In-house — no outsourcing

The Problem

Sound familiar?

Budget is burning on brand terms

60% of spend goes to your own brand name — terms you would rank for organically. The rest is generic.

No CRM connection

You see clicks and impressions. You do not see which campaigns, ad groups and keywords produce pipeline.

Landing pages do not match intent

Search ads for demo requests land on the homepage. Search ads for pricing land on the blog. Conversion rate: near zero.

Competitor terms eat your margin

Bidding on competitor brand names at $15 CPC when the buyer already knows who they want.

Account structure is years out of date

Campaigns built in 2019 with broad match keywords and no negatives. The algorithm is optimizing for clicks that never convert.

No connection to SEO or content

Paid and organic teams do not talk. Keywords that convert in paid are not targeted in SEO and vice versa.

Most agencies stop at the report. We ship the fix.

Everything we deliver

From first call to first results in four steps

We do the homework before we meet

We analyze your site before we meet — so the conversation starts at your numbers, not at zero.

We audit your current setup
30-minute call with a senior strategist
Written proposal with scope, price and OKRs within 3 days
No obligation, no pitch deck

Pre-Meeting Audit

PageSpeed 45/100
Core Web Vitals Failed
Index Coverage 78%
Crawl Budget Optimized

Real results from client accounts

What your monthly report looks like

Pipeline-attributed reporting. Every metric connected to revenue.

Monthly marketing performance report dashboard with KPI charts

What B2B teams say after switching

5.0
Michał is a motivated, forward-thinking Digital Marketing Manager with deep expertise in B2B lead generation and team management. I would recommend him to any project that requires the very best in digital marketing execution.
Magdalena Wierzbicka Haintze Head of Sales, AppJobs
Verified opinion
Michał is a true one-man army — he can set up a well-performing B2B marketing strategy from scratch and execute it on time. He is a highly professional expert who understands both sales and marketing.
Piotr Manikowski Head of Partnerships, AppJobs
Verified opinion
Michal was one of the best digital marketing managers I have worked with. His strategies were excellent, and he knew how to push the team to be better.
Onajite Omare Content Writer, AppJobs
Verified opinion
Michal is a great digital marketing strategist who understands the high-impact that quality content can have. I look forward to collaborating with him again.
Alex Bitu-Tudoran Marketing Specialist, AppJobs
Verified opinion
I worked with Michał at Beyli Dental and can say with confidence he is a well-organized, goal-oriented manager. I especially appreciated his clear communication and openness to new ideas.
Wojciech Karaś Data manager, Beyli
Verified opinion
Michal joined TechTree as our first growth hire and delivered real value from day one. He is hard-working, well organised and highly capable of solving complex business challenges.
Laurence Sangarde-Brown Head of Sales, Techtree
Verified opinion
Ridiculously dedicated — Michał puts his heart and soul into every project, and the results speak volumes. He is extremely organised, supportive, and nothing is ever impossible for him.
Beata Patfield Head of Sales, Tooploox
Verified opinion
I had the pleasure of working with Michal at Tooploox, where he took ownership of key projects and delivered them flawlessly. His communication and analytical skills are spot on — I fully trust his judgement.
Szymon Stoma Head of AI, Tooploox
Verified opinion
Michał was the connection between our sales and marketing teams, and he understood the sales cycle perfectly. He is an outstanding digital marketer with vast knowledge of channels, automation and campaign planning.
Kasia Kaminska Head of Sales, Tooploox
Verified opinion
Michał is a true professional who built expert-level knowledge and turned it into action. His strengths include long-term marketing strategies and marketing automation — I cannot recommend him highly enough.
Kinga Bielecka Head of Partnerships, Tooploox
Verified opinion
I strongly recommend Michał for sales, marketing and customer service roles. In a fast start-up environment we achieved a lot of success thanks to his sales and marketing skills.
Piotr Janiszewski Head of Marketing, Beyli
Verified opinion
Michal is a distinct leader, a true SEO wizard and automation expert at Sharefox. His problem-solving and collaborative spirit have greatly enhanced our business operations.
Christian Wilkens Marketing Manager, Sharefox
Verified opinion
Michal is a highly accomplished marketing executive who quickly executes targeted digital campaigns that produce results. I strongly recommend him as a great addition to any digital marketing team.
Joe Nestory Head of Sales, Sphere
Verified opinion
Michal is a full stack marketer who seamlessly connects performance marketing with ABM strategies. He is a true team player and outstanding communicator — any team would be lucky to have him.
Adin Heric Head of Marketing, Sphere
Verified opinion
At Atlassian, Michal bridged the gap between raw data and marketing strategy, turning technical data into actionable growth opportunities. I cannot recommend him highly enough for any organisation looking for top-tier talent.
Celia Sanchez Senior Marketing Manager, Atlassian
Verified opinion

What you get, month by month

  • Technical audit with prioritized engineering tickets

  • 30/60/90-day roadmap with OKRs

  • Monthly pipeline-attributed report

  • Weekly Slack access to your senior strategist

  • Monthly strategy call with the team lead

The honest comparison

Who this is for — and who it is not

Not a fit if you…

  • You need results in 30 days
  • Your site is brand new with zero traction

Good fit if you…

  • You sell B2B and your buyers search before buying
  • You can commit to a 6-month minimum engagement
  • You want pipeline data, not just activity reports

Named senior strategists — not „our team”

Anna Kowalczyk

Brand Strategist

Aligns positioning, offers, and messaging to market demand.

Tomasz Nowak

Project Manager

Controls timelines, deliverables, and keeps execution on track.

Karolina Wiśniewska

SEO Analyst

Builds and optimizes pages around live keyword and AI-search demand.

Marek Zieliński

Ad Manager

Launches, tests, and scales high-intent paid media.

Natalia Mazur

Creative Designer

Produces conversion-focused visuals for ads and web.

Before you ask

Next step

Book a meeting. Get a proposal.

  • 30-minute call with a senior strategist
  • Written proposal within 3 business days
  • Scope, price, OKRs — no obligation
Michal Glinka
Michal Glinka Marketing Consultant & Project Manager

Let's meet

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Fill in the details and we will prepare a written proposal within 24 hours.

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