The marketing team is too small to execute the roadmap the board already approved.
STRATEGIC MARKETING FOR B2B & SAAS
Strategic marketing services that turn your roadmap into pipeline — without the twelve-month wait for a CMO.
Strategic Oversight, an embedded marketing manager, and the specialist bench to execute — combined into one accountable team that operates inside your business, not alongside it. Measured against your pipeline, not our hours.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
You have a growth target. You don’t have anyone senior enough to own it.
You're the only marketer in the company, and strategy is the first thing that gets cut when the to-do list gets long.
You're running marketing personally, and it's eating the week you should be spending on the product or the next deal.
The agencies you've tried pitch decks and disappear. The freelancers execute tasks with no one connecting them to revenue.
Nobody can tell the board — or you — where the next ten customers are actually coming from.
You know what needs deciding. You don't have the hours, or the second-in-command, to decide it and ship it.
Why Growston
Most consultants sell a strategy deck. We also run it.
A strategy deck tells you what to do. It doesn't do it. Growston pairs a senior strategic head with an execution team that ships — inside your business, not alongside it. Strategy without execution is a wish; we refuse to sell either half on its own.
A typical consultancy
- Delivers a quarterly strategy deck, hands execution back to you
- Bills by the hour, disappears between sessions
- Reports on activity — meetings held, decks delivered
- One senior generalist, no specialist bench
- Local generalist, no cross-border fluency
Growston
- Owns strategy and execution together — Strategic Oversight plus an embedded team that ships the plan
- A named, embedded team inside your workflow — shared Slack, shared CRM, weekly cadence
- Reports against pipeline and revenue outcomes, not hours worked
- Full access to the stack — SEO, GEO, paid, content, web, analytics — as the plan requires
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack strategic marketing leadership for B2B
Strategic Marketing Services covers everything a marketing department’s leadership layer needs to do — sized to what your business actually requires, delivered by senior people who stay.
Strategic Oversight (Fractional CMO)
A senior strategic head who sets direction, connects marketing to revenue, and reports to your leadership team in language they use.
On-Site Marketing Manager
A dedicated marketing manager embedded in your business day to day, owning the roadmap and coordinating specialists.
Marketing Team Augmentation
Senior specialist capacity added to your existing team — SEO, paid, content, or design — without a twelve-month hiring cycle.
International Expansion
Market-entry strategy, positioning, and execution for companies entering Norway, Sweden, the UK, or the US, or Nordic companies expanding abroad.
Cross-Functional Coordination
Weekly reviews across SEO, paid, content, web, and analytics, so strategy doesn't get lost between vendors.
Leadership Reporting
Monthly reporting tied to commercial outcomes, not vanity metrics — a report your CEO can read in five minutes.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full review of your current marketing function: what's owned, what isn't, what's compounding, and what's a guess — including ICP fit, channel mix, and reporting.
You receive
A written findings document naming the gaps and the quick wins.
02
30/60/90 Plan
A sequenced plan connecting strategy to the channels and people who'll execute it — scoped and tied to a commercial outcome, not a deliverable list.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
The embedded team — Strategic Oversight, an On-Site Marketing Manager where scoped, and the specialists the plan calls for — starts operating inside your business.
You receive
A running marketing function, not a report someone else owns.
04
Optimize & Report
Ongoing strategic direction, monthly reporting tied to commercial outcomes, and a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
| Marketing channels actively owned (of 6 in the growth stack) | 2/6 |
|---|---|
| Time since the last documented growth strategy | 14 months |
| Marketing spend tied to a written 30/60/90 plan | 20% |
| Reporting tied to pipeline (not activity) | No |
| Channels with a named, accountable owner | 1 of 6 |
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
Appjobs
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to commercial outcomes, not activity.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named Strategic Oversight lead and, where scoped, an On-Site Marketing Manager embedded in your team
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A 30/60/90 roadmap tied to a commercial outcome
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Weekly or bi-weekly cross-functional review across every channel in scope
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Access to the full specialist bench — SEO, GEO, paid, content, web, analytics — as the plan requires
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €400K–€800K/yr in salary, recruiting, and ramp | Expensive, top-heavy pricing | Fractional cost, limited capacity |
| Time to value | Weeks — audit to a running plan | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — strategy without execution capacity |
| Strategy + execution together | Yes — same team, same plan | Depends entirely on the hire | Rarely — sold as separate services | No — you still need someone to ship it |
| Accountable to | Pipeline and commercial outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — marketing leadership is premature
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to dictate the strategy and only buy hands to execute it
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have (or are approaching) €2M+ ARR and a marketing team of 1–8 people that needs senior direction
- Want strategy and execution owned by one accountable team, not a deck handed to your own team to build
- Are ready to give us access to decision-makers and data so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
Who owns the strategy and the roadmap?
You do. Every plan, dashboard, and report is yours, whether or not you continue with us.
What happens in the first meeting?
30 minutes on your growth target and what’s missing, then a written proposal within 3 business days. No pitch deck.
Do I need to replace my existing marketing hire or agency?
No. Strategic Oversight and Marketing Team Augmentation are built to add senior direction and capacity around what you already have.
How is this different from hiring a fractional CMO directly?
A solo fractional CMO gives you strategy without execution capacity. Growston pairs the same strategic seniority with an embedded team that ships the plan.
Can you serve us outside the Nordics, UK, or US?
Growston is built specifically to serve Nordic and English-speaking B2B markets — Norway, Sweden, the UK, and the US — with select DACH and EU coverage. Outside these markets, we’re likely not the right fit.
You're based in Warsaw — can you really operate at Nordic pace?
Yes. Warsaw gives us a deep, senior technical talent pool and Polish operational discipline. We run Nordic-hours coverage and Nordic-grade reporting cadence by design.
What size company is this built for?
Roughly €2M–€50M in revenue, a marketing team of 1–8 people, where the decision-maker is the CEO, VP Marketing, or CMO.
How long is the initial engagement?
Most Strategic Marketing engagements start with a 6–12 month term. The majority extend once the roadmap is running.
What if the engagement isn't working?
We name it directly and address it. If alignment doesn’t recover, we exit professionally rather than let it drift.
Do you only work with SaaS companies?
No. We’re built for B2B SaaS and tech, but also serve B2B services, fintech, healthcare, and industrial companies with complex sales cycles.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com