LINKEDIN ADS FOR B2B SAAS
Audience targeting, ad creative, tracking, and the landing page it points to — built and shipped by one team, so every euro of spend ties back to qualified pipeline, not clicks.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
Trusted by B2B teams that measure marketing in revenue
The situation
Cost per lead keeps climbing, and the leads that do come in don't match your ICP.
Your agency reports CTR and impressions. Your board asks about pipeline.
The landing page the ad points to was built eighteen months ago, by a different team, for a different offer.
Nobody has connected LinkedIn's conversion data to your CRM, so you can't tell which campaigns actually produced a closed deal.
Creative goes stale in six weeks and nobody in the account is rebriefing it.
You're the only marketer in the company, and LinkedIn Ads is the thing you touch last, not first.
Why Growston
A media plan tells you where to spend. It doesn't run the campaign, track the lead, or fix the page it points to. Growston ships all three — inside your business, not alongside it.
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
LinkedIn Ads — audience strategy, creative, conversion tracking, and the landing page it drives to — owned by one accountable team and reported against pipeline, not impressions.
ICP-matched targeting built from firmographic and intent data, not LinkedIn's default title-and-industry templates.
Single image, carousel, document ads, and thought-leadership formats, written in your buyer's language, not agency-speak.
LinkedIn Conversions API, offline conversion imports, and CRM-matched attribution, so spend ties to closed revenue.
The page the ad points to is built or rebuilt by the same team running the campaign, instrumented from day one.
Layered campaigns for target-account lists, not one flat audience running one static ad.
A monthly dashboard and narrative tied to MQL→SQL conversion and CAC payback, not impressions.
How it works
Every step produces something you keep — whether or not you continue with us.
(Weeks 1–2) A full review of your current LinkedIn account — targeting, creative, conversion tracking, and the landing pages campaigns point to. Including what's compounding and what's a guess.
You receive
A written findings document naming the account's specific gaps and quick wins.
A sequenced plan connecting audience strategy, creative production, and landing page work to a commercial outcome — pipeline and CAC payback, not a deliverable list.
You receive
A roadmap tied to a number, not a calendar of "content."
The embedded team — paid specialist, web developer, and analytics engineer — builds campaigns, creative, tracking, and any landing page work the plan calls for.
You receive
Live campaigns with tracking that actually reaches your CRM.
Ongoing optimization, monthly reporting tied to pipeline, and a quarterly review where you can challenge the direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Reviewed by the strategist you'll meet — not generated by a tool.
Results
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Sphere
Transparency
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to pipeline, not clicks.
Clients
What you get
A named paid specialist and, where scoped, a web developer embedded in the engagement
Campaign build across targeting, creative, and conversion tracking
Landing page build or optimization tied to active campaigns
CRM-integrated attribution (offline conversions, LinkedIn CAPI)
A live dashboard plus a monthly written narrative tied to pipeline
A quarterly strategic review
The alternatives
| Growston | In-house hire | Big traditional agency | Freelance media buyer / boutique paid social shop | |
|---|---|---|---|---|
| Cost | Fixed-scope service fee, mid-market pricing, exclusive of spend | €80K–€120K/yr in salary, recruiting, and ramp — plus ad spend | Expensive, top-heavy pricing on top of spend | Cheap day rate, limited capacity |
| Time to value | Weeks — audit to a running, tracked campaign | 2–4 months hiring, plus ramp on your account | Slow, fragmented internally | Varies — media buying without landing page or tracking capacity |
| Campaign + landing page together | Yes — same team runs the campaign and builds the page | Depends entirely on the hire | Rarely — sold as separate services from your dev team | No — you still need someone to build and ship the page |
| Accountable to | Pipeline and CAC payback | Activity | Impressions and clicks billed | Hours |
| After launch | Runs, tracks, and optimizes the account monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
The people on your account
You meet the people who will run your strategy before you sign. They stay on it after.
Creative Designer
Produces conversion-focused visuals for ads and web.
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Yes, when targeting is ICP-matched and the landing page is built to convert the traffic — not when a generic audience is pointed at a generic page. Most of what looks like “LinkedIn doesn’t work” is a targeting or landing page problem, not a channel problem.
Both, if the plan calls for it. The wedge is marketing and engineering under one roof — we don’t hand you a landing page brief and wait on your dev team.
Through LinkedIn’s Conversions API and offline conversion imports matched to your CRM, so campaign performance is reported against MQL→SQL conversion and closed revenue — not clicks.
B2B SaaS and scale-ups roughly €2M+ ARR with a marketing team of 1–8 people, in the Nordics, UK, or US.
We start with an audit of your account, targeting, and landing pages — the findings document names the specific gaps before we propose spend.
Yes. Growston operates from Warsaw specifically to serve Nordic and English-speaking B2B markets — cross-border delivery is the operating model, not an exception.
Typically 6 months initial term, extending once the account is running and reporting against pipeline.
The monthly dashboard and quarterly review exist so a problem surfaces early, not at contract renewal. You own the account and the data throughout.
Next step
Proposed meeting times within 1 business day
30 minutes with a senior strategist who reviewed your reputation before the call
Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
No obligation — the proposal is yours to keep
Prefer email? Write to hello@growston.com
