Visibility exists on some queries, but intent, on-page structure, and conversion paths were never aligned.
SEO SETUP FOR B2B SAAS
Fix the technical SEO gaps costing you rankings — before you spend another dollar on content.
A full technical and on-page SEO foundation — audited, fixed, and instrumented — by a team that writes the dev tickets and ships the fix, not just the audit PDF. Measured against organic pipeline, not crawl-score screenshots.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
Your site is live. Your SEO foundation isn’t.
You paid for a findings PDF. Twelve months later, the same issues are still open, because no one wrote the dev tickets.
GA4 and GTM are half-configured, so you can't tell which pages actually drive pipeline.
Nordic-market pages are translated, not built for how buyers in Norway or Sweden actually search.
Crawl errors, broken schema, and slow pages sit in a backlog no one is accountable for.
Rankings move with each algorithm update because the technical foundation was never solid enough to hold them.
Why Growston
Most agencies hand you an audit. We also fix it.
An SEO audit tells you what's broken. It doesn't fix it. Growston pairs the audit with the engineering capacity to close every finding — inside your codebase, not in a slide.
A typical SEO consultant
- Delivers an audit PDF, hands the fixes back to your dev team
- Reports on rankings and crawl scores
- Recommends tracking; someone else has to build it
- One SEO generalist, no engineering bench
- Local generalist, no cross-border fluency
Growston
- Writes the fixes as dev-ready tickets and ships them ourselves
- Reports against organic pipeline and qualified traffic
- Builds and verifies GA4/GTM and server-side tracking as part of setup
- Full access to the stack — SEO, GEO, and the developers who implement it
- Warsaw-based team built for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack technical SEO setup for B2B SaaS
SEO Setup covers everything a site needs before content and links can compound — sized to what your site actually requires.
Technical SEO Audit & Fixes
Crawlability, indexation, Core Web Vitals, and structured data — findings written as tickets your developers (or ours) can ship directly.
On-Page Foundations
Titles, meta, headings, and internal linking structured around buyer intent, not keyword density.
Keyword & Intent Mapping
Every priority page mapped to the query your buyer actually types, and the stage they're at when they type it.
International Readiness
Hreflang, locale structure, and technical groundwork for expansion into Norway, Sweden, the UK, or the US.
Analytics & Tracking Setup
GA4, GTM, and server-side tracking configured so organic performance is measurable from day one — not guessed at in month three.
Schema & Structured Data
Organization, Service, FAQPage, and BreadcrumbList schema shipped correctly, so search engines and AI answer engines can parse the site.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full technical and on-page crawl: indexation, Core Web Vitals, schema, tracking, and keyword/intent mapping.
You receive
A written findings document naming every gap, in priority order.
02
30/60/90 Plan
A sequenced fix plan — what gets shipped first, what depends on dev resourcing, what's a quick win.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Fixes are written as dev-ready tickets and shipped — by your developers or ours — along with tracking and schema implementation.
You receive
A technical foundation that's actually live, not just documented.
04
Optimize & Report
Ongoing monitoring of rankings, Core Web Vitals, and indexation, with monthly reporting tied to organic pipeline.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report tied to organic pipeline, not crawl scores.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A full technical and on-page SEO audit, written in priority order
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A 30/60/90 fix plan tied to organic pipeline, not activity
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Dev-ready tickets for every finding — shipped by us if scoped, or handed to your team
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GA4, GTM, and schema implementation, verified live
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelance SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time SEO salary, recruiting, and ramp | Expensive, top-heavy pricing | Lower cost, limited capacity |
| Time to value | Weeks — audit to shipped fixes | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — audit without engineering capacity |
| Audit + fix together | Yes — same team, same ticket, same sprint | Depends entirely on the hire | Rarely — audit sold separately from implementation | No — you still need a developer to ship it |
| Accountable to | Organic pipeline and commercial outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — SEO investment is premature
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to dictate the technical fixes and only buy the audit
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have (or are approaching) €2M+ ARR and a marketing team of 1–8 people with no dedicated technical SEO owner
- Want audit findings turned into shipped fixes, not a document handed back to your own backlog
- Are ready to give us access to your site, analytics, and — where scoped — your dev environment
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
What exactly does "SEO Setup" include?
A full technical and on-page audit, a prioritized fix plan, and the implementation of those fixes — including analytics, tracking, and schema — so your site has a solid foundation before content and link building scale on top of it.
Do you fix the issues yourselves, or just tell us what's wrong?
Both, depending on scope. Every finding is written as a dev-ready ticket. Where we’re scoped to implement, our team ships the fix directly rather than handing a PDF back to your backlog.
How is this different from a one-off SEO audit?
A standalone audit stops at the findings document. SEO Setup continues through implementation, tracking verification, and a follow-up report confirming the fixes are live and measurable.
We already have a developer — can you just hand off the tickets?
Yes. Many engagements are scoped as audit-plus-tickets, with your own developers implementing the fixes under our review.
Will this help with AI answer engines like ChatGPT or Perplexity, not just Google?
Structured data, schema, and clean technical foundations are prerequisites for GEO visibility. SEO Setup lays that groundwork; ongoing GEO Strategy builds on it.
Can you handle international / Nordic-market technical SEO?
Yes. Hreflang, locale structure, and market-specific technical readiness for Norway, Sweden, the UK, and the US are part of the setup scope.
You're based in Warsaw — can you really operate at Nordic pace?
Our team is built specifically to serve Nordic and English-speaking B2B clients — cross-border delivery, native-quality communication, and reporting cadences built around how these markets operate.
What size company is this built for?
Typically B2B SaaS, scale-ups, and founder-led companies at or approaching €2M+ ARR with a marketing team of 1–8 people and no dedicated technical SEO owner.
How long does the initial setup take?
Audit and planning run in the first two to four weeks; fix implementation timelines depend on the number and complexity of findings and whether your own developers or ours are shipping them.
What happens after the setup is complete?
Most engagements continue into ongoing technical SEO management, content, or GEO strategy — the setup phase is designed to be the foundation, not a one-time project.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com