Tracking is half-instrumented, attribution is broken, and every report starts with a caveat about the data.
DEVELOPMENT & TECHNICAL FOR B2B SAAS
The technical work your marketing plan depends on — shipped, not just recommended.
Website builds, marketing infrastructure, and technical SEO fixes — built and shipped by the same team that plans your strategy, not handed off to a dev backlog that never clears. Measured against pipeline and Core Web Vitals, not tickets closed.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
Your marketing team has a plan. Your dev team has a backlog. Nothing ships.
Every request — a landing page, a tracking fix, a schema update — gets deprioritised against the product roadmap, indefinitely.
Your site was built two agencies ago. Nobody knows what's load-bearing and what's dead weight.
Your marketer can describe the problem. Your developer needs a ticket. The translation layer doesn't exist.
Your SEO or CRO recommendations sit in a slide deck because nobody on your team can write the ticket, let alone ship the fix.
Site speed is quietly costing you rankings and conversions, and it's nobody's job to fix it.
Why Growston
Most agencies recommend the fix. We also ship it.
A technical audit tells you what's broken. It doesn't fix it. Growston pairs marketing strategists with engineers who ship — inside your stack, not in a separate dev-shop relationship you have to manage.
A typical agency or dev shop
- Delivers an audit PDF, hands implementation back to your team
- Marketing and development are two separate vendor relationships
- Bills for hours, disappears between sprints
- Ships a site, walks away from what happens after launch
- Generalist devs with no marketing context
Growston
- Writes the tickets in your developers' language and ships the fix — implementation rate available on request
- One team owns strategy and the build, so nothing gets lost in translation
- A named, embedded team inside your workflow — shared repo access, shared cadence
- Instruments GA4/GTM and Core Web Vitals from day one, and stays accountable for both
- Engineers who understand pipeline, attribution, and why the fix matters commercially
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack technical execution for B2B marketing
Development & Technical covers everything between “we know what needs fixing” and “it’s live and instrumented” — sized to what your stack actually needs, delivered by senior engineers who stay.
Redesign & Migration
Full site rebuilds and platform migrations that preserve rankings and improve conversion, not just visuals. → Redesign & Migration
Landing Page Development
Fast-shipping, on-brand, conversion-instrumented pages for every campaign, not a two-week dev-queue wait. → Landing Pages
Speed & Core Web Vitals
Diagnose and fix what's actually slowing the site down — not a generic "optimise images" recommendation. → Speed & CWV
Technical SEO Implementation
Schema, crawlability, indexation, and Core Web Vitals fixes — shipped by us, not queued in your dev backlog. → Technical SEO
Website Development (WordPress, Webflow, custom)
Built SEO-ready and instrumented from day one, not retrofitted after launch. → Web Development
Marketing Infrastructure & Tracking
GA4, GTM, server-side tracking, and offline conversions, built to survive a browser update. → Analytics & Tracking
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) — A full technical review: site architecture, Core Web Vitals, tracking setup, schema, and what's quietly costing you rankings or conversions.
You receive
A written findings document naming the fixes, in priority order, in language your developers can act on.
02
30/60/90 Plan
A sequenced build plan tied to a commercial outcome — pipeline, conversion rate, or organic visibility — not a feature list.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
The embedded team ships the fixes, the build, or the migration — instrumented and measured from the first commit.
You receive
A live site or system, not a handoff document someone else has to implement.
04
Optimize & Report
Ongoing monitoring of Core Web Vitals, tracking integrity, and conversion rate, with a monthly report tied to commercial outcomes.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the technical homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly technical report looks like
A live dashboard plus a written narrative — Core Web Vitals trend, tracking integrity, indexation status, and what changed. No forty-slide decks. A report your CEO can read in five minutes, tied to commercial outcomes, not activity.
Clients
What B2B teams say about working with us
What you get
Deliverables, build by build
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A named technical lead and the engineering bench — front-end, back-end, tracking — as the build requires
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A 30/60/90 build plan tied to a commercial outcome
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Weekly or bi-weekly review against the plan
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Core Web Vitals, GA4/GTM, and schema instrumented before launch, not after
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A live dashboard plus a monthly written narrative
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A quarterly technical review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €400K–€800K/yr in salary, recruiting, and ramp | Expensive, top-heavy pricing | Cheap per hour, no accountability for outcomes |
| Time to value | Weeks — audit to a shipped fix | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — execution without marketing context |
| Marketing + engineering together | Yes — one team plans and builds | Depends entirely on the hire | Rarely — dev is subcontracted or absent | No — ships code, doesn't own strategy |
| Accountable to | Pipeline, Core Web Vitals, and commercial outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs, monitors, and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no live product or site yet
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to hand us a spec and disappear until launch, with no shared cadence
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have marketing recommendations — SEO, CRO, tracking — that your dev team never gets to
- Want the people who plan the strategy to also ship the technical work
- Are ready to give us repo, CMS, or analytics access so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
FAQ
Before you ask
Who owns the build after launch?
You do. We hand over the codebase, tracking accounts, and documentation — no proprietary lock-in.
What happens in the first meeting?
30 minutes on what’s technically broken, what it’s costing you, and what we’d fix first — not a sales pitch.
Do you work with our existing dev team, or replace them?
Either. We can embed alongside an existing team or run the build end to end — the audit tells us which is right.
How is this different from hiring a freelance developer?
A freelancer ships code. We ship code that’s tied to a marketing outcome — instrumented, measured, and reported against pipeline or Core Web Vitals.
Can you serve us outside the Nordics, UK, or US?
Our delivery model is built for Nordic and English-speaking B2B teams; we can discuss fit outside that in the first meeting.
You're based in Warsaw — can you really operate at Nordic pace?
Yes. Our team is built specifically to serve Norwegian, Swedish, UK, and US clients on their working hours and reporting expectations.
What platforms do you build on?
WordPress, Webflow, and custom stacks — we recommend the platform that fits your team’s ability to maintain it, not the one we prefer building on.
What size company is this built for?
Typically €2M+ ARR, with a marketing or product team of 1–8 people that needs technical execution without a twelve-month hiring cycle.
How long does a typical build take?
Depends on scope — a landing page ships in days; a full redesign or migration typically runs 6–12 weeks after the audit.
What if the build isn't working?
We review it in the quarterly strategic review — you can challenge our direction, and we adjust the plan together.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com