A core update wiped six months of progress and nobody can tell you why.
SEO FOR B2B SAAS
Rank for the searches your buyers make — and keep the rankings when the next core update lands.
Technical SEO, content, and links, tied to pipeline — built by a team that also ships the dev fixes most SEO agencies just recommend.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
You rank for something. Just not the searches that turn into pipeline.
The audit flagged the fixes a year ago. Engineering still hasn't touched them.
Traffic is up. Pipeline isn't. The wrong pages are ranking for the wrong intent.
No one has mapped the entities and topics they're winning on.
Your last agency handed you a PDF. Nothing changed, because nobody owned the fixes.
ChatGPT, Perplexity, and Gemini cite your competitors when your buyers ask.
Why Growston
Most agencies hand you an audit. We ship the fix.
An audit tells you what's wrong. It doesn't fix it. Growston pairs SEO strategists with the developers who implement the tickets — inside your CMS, not in a PDF. Strategy without execution is a wish; we refuse to sell either half on its own.
A typical SEO agency
- Delivers an audit PDF, hands implementation back to you
- Reports on rankings and traffic
- One SEO generalist, no engineering support
- Optimizes for how Google worked in 2019
- Local agency, no cross-border fluency
Growston
- Writes the tickets in dev language and ships the fix in your codebase or CMS — most recommendations go live within the same sprint
- Reports on organic pipeline and revenue, not vanity metrics
- Full access to the stack — SEO, GEO, content, web development — as the plan requires
- Builds for how buyers search in 2026 — Google, ChatGPT, Perplexity, Gemini
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack SEO for B2B pipeline, not just rankings
SEO Strategy covers every layer between “we don’t rank” and “we own the SERP” — sized to what your site actually needs, delivered by senior people who stay.
Technical SEO
Crawlability, indexation, Core Web Vitals, and structured data — fixed by developers, not just flagged in a report.
On-page & content
Search intent mapped to page type, entity-rich copy, internal linking that compounds instead of cannibalizing.
Keyword & intent research
Query clusters mapped to funnel stage — not a spreadsheet sorted by volume.
Content roadmap
A sequenced publishing plan built around topical authority, not a random editorial calendar.
Link building
Digital PR and outreach earning links from sites your buyers actually read — not link farms.
International SEO (NO/SE)
hreflang, localization, and market-specific search behavior done properly — not just translated meta tags.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full technical, content, and backlink audit — crawlability, indexation, Core Web Vitals, entity gaps, and a competitor SERP analysis.
You receive
A written findings document naming the gaps, with tickets ready for a developer.
02
30/60/90 Plan
A sequenced roadmap connecting keyword and topic priorities to publishing, technical fixes, and link targets — tied to a commercial outcome, not a deliverable list.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Technical fixes shipped, content published, links earned — the embedded team operating inside your CMS and your codebase.
You receive
A running SEO program, not a report someone else owns.
04
Optimize & Report
Ongoing monitoring, algorithm-update response, and monthly reporting tied to organic pipeline — plus a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly SEO report looks like
A live dashboard plus a written narrative — organic pipeline, not just rankings and traffic. No forty-slide decks.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named SEO strategist embedded in your team
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A full technical, content, and backlink audit with developer-ready tickets
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A 30/60/90 roadmap tied to a commercial outcome
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A content roadmap sequenced around topical authority
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A link-building program targeting sites your buyers actually read
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €80K–€120K/yr in salary, recruiting, and ramp | Expensive, top-heavy pricing | Fractional cost, limited capacity |
| Time to value | Weeks — audit to a running plan | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — strategy without engineering capacity |
| Technical fixes shipped | Yes — same team writes the ticket and ships it | Depends entirely on the hire's remit | Rarely — sold as a separate dev project | No — you still need someone to implement |
| Accountable to | Organic pipeline and commercial outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — content and links have nothing to compound against
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to keep implementation in-house and only buy the audit
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have (or are approaching) €2M+ ARR and a marketing team of 1–8 people
- Have tried SEO before and got an audit, not results
- Are ready to give us access to your CMS, dev backlog, and analytics so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
How long until we see ranking movement?
Technical fixes can show measurable indexation and crawl improvements within weeks. Competitive keyword rankings typically move in 3–6 months, depending on domain authority and competition.
Do you actually implement the fixes, or just tell us what's wrong?
We write the tickets in a format your developers can act on, and where scoped, our engineers ship the fix directly in your CMS or codebase.
We tried SEO before and it didn't work. Why would this be different?
Most failed SEO engagements fail at implementation, not strategy. We close that gap by owning both.
Do you cover GEO — visibility in ChatGPT and Perplexity?
Yes. GEO is a core part of our SEO methodology, not a separate upsell.
Can you work with our existing CMS?
Yes — WordPress, Webflow, and most custom stacks. We audit what you have before recommending any migration.
How is content produced — do you write it, or do we?
Our content team writes it, working from the keyword and entity research, with your subject-matter experts reviewed in for accuracy.
Do you guarantee rankings?
No credible SEO partner guarantees a specific ranking position — algorithms change. We commit to the process, the implementation rate, and monthly reporting tied to organic pipeline.
How do you report results?
A live dashboard plus a monthly written narrative — what changed, why, and what’s next — tied to organic pipeline, not just traffic.
What size company is this built for?
B2B SaaS and scale-ups at or approaching €2M+ ARR, with a marketing team of 1–8 people.
What happens if the engagement isn't working?
We flag it in the quarterly review. If alignment doesn’t recover, we exit professionally — you keep the audit, the roadmap, and the data either way.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com