EMAIL MARKETING FOR B2B SAAS
Lifecycle sequences, automation, and deliverability — built and instrumented by a team that also ships the CRM and analytics work most agencies just recommend. Measured against pipeline, not opens.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
Trusted by B2B teams that measure marketing in revenue
The situation
Marketing sends campaigns. Nobody can say which one produced a qualified opportunity.
Your welcome sequence hasn't changed since it was built two years ago. Neither has the rest of the automation.
Segmentation lives in a spreadsheet, not the CRM your sales team actually works from.
The agency that built your automation has gone quiet. Nobody in-house can touch the workflow logic.
Deliverability has quietly dropped and nobody is watching sender reputation until a campaign lands in spam.
Email is one person's side project, not an owned channel with a target and an owner.
Why Growston
A campaign calendar tells you what went out. It doesn't tell you what it produced. Growston pairs email strategy with the engineering to build, integrate, and measure it — inside your CRM, not next to it.
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Email Marketing Services covers everything your list needs to become a working channel — sized to what your business actually requires, delivered by senior people who stay.
Welcome, onboarding, re-engagement, and post-demo sequences mapped to your actual buyer stages.
A cadence readers open, tied to your content and thought-leadership calendar.
Workflows built inside your CRM, not a bolt-on tool nobody maintains.
Segments built from real CRM fields and behavior — not a static spreadsheet.
Sender reputation, authentication (SPF/DKIM/DMARC), and list hygiene, monitored monthly.
Email tied to GA4, your CRM, and pipeline reporting — not opens and clicks in isolation.
How it works
Every step produces something you keep — whether or not you continue with us.
(Weeks 1–2) A full review of your current email program: what's automated, what's manual, deliverability health, segmentation, and CRM integration.
You receive
A written findings document naming the gaps and the quick wins.
A sequenced plan connecting lifecycle stages to the automation builds, content, and CRM work needed to run them — tied to a commercial outcome, not a deliverable list.
You receive
A roadmap your CEO or CMO can read in five minutes.
The embedded team builds or rebuilds your sequences, fixes deliverability, and integrates the automation with your CRM.
You receive
A running lifecycle program, not a slide deck someone else has to implement.
Ongoing testing, list-health monitoring, and monthly reporting tied to commercial outcomes.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
Reviewed by the strategist you'll meet — not generated by a tool.
Results
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to commercial outcomes, not activity.
Clients
What you get
A named strategist owning your email program — not "our team"
Rebuilt or new lifecycle sequences mapped to your CRM stages
Marketing automation instrumented and tied to pipeline reporting
Deliverability and list-hygiene monitoring, reported monthly
A live dashboard plus a monthly written narrative
A quarterly strategic review where you can challenge our direction
The alternatives
| Growston | In-house hire | Big traditional agency | Freelancer / solo specialist | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time salary, recruiting, ramp | Expensive, top-heavy pricing | Cheap, limited capacity |
| Time to value | Weeks — audit to a running program | Months of hiring and ramp | Slow, fragmented internally | Varies — strategy without execution capacity |
| Strategy + execution together | Yes — same team, same plan | Depends entirely on the hire | Rarely — sold as separate services | No — you still need someone to build the automation |
| Accountable to | Pipeline and commercial outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
The people on your account
You meet the people who will run your strategy before you sign. They stay on it after.
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Creative Designer
Produces conversion-focused visuals for ads and web.
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
You do. We build and run the program inside your CRM and ESP — you keep the data, the workflows, and the reporting.
Thirty minutes on your current program, what’s missing, and what we’d change. No pitch deck. A written proposal follows within 3 business days.
We work with what you have where it’s fit for purpose, and recommend a change only when the current tool is actually the constraint — not by default.
Templates give you a starting workflow. We build sequences mapped to your actual buyer stages, integrated with your CRM, and instrumented to report on pipeline — not just send status.
Yes. Marketing automation without CRM integration is guesswork on segmentation and unattributable on results — we treat the integration as core scope, not an add-on.
Both. A well-written sequence that lands in spam produces nothing. We review sender authentication and list health as part of every engagement.
B2B SaaS and scale-ups roughly €2M+ ARR with a marketing team of 1–8 people, in the Nordics, UK, US, or expanding into them.
Initial term is usually 6–12 months; most engagements extend once the program is running.
Our team is built for these markets specifically — Warsaw-based, with Nordic and English-speaking fluency. Reach out and we’ll tell you honestly if we’re the right fit.
We name it directly and adjust. If alignment doesn’t recover, we exit the engagement professionally — you keep everything we’ve built.
Next step
Proposed meeting times within 1 business day
30 minutes with a senior strategist who reviewed your reputation before the call
Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
No obligation — the proposal is yours to keep
Prefer email? Write to hello@growston.com
