MARKETING AUTOMATION FOR B2B SAAS
Lead scoring, nurture sequences, and CRM workflows — designed by strategists and built by the engineers who make sure they actually fire. No half-configured CRM. No automation that quietly breaks after month two.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
Trusted by B2B teams that measure marketing in revenue
The situation
You bought the automation platform to solve this. Configuring it never made it onto anyone's roadmap.
You're the only marketer in the company, and the workflows are the first thing that get cut when the to-do list gets long.
You're manually sending the same three follow-up emails every week — time you should be spending on the product or the next deal.
The agencies you've tried recommend a platform and disappear. The freelancers build one sequence with no one connecting it to revenue.
Nobody can tell you which sequence, campaign, or workflow is actually producing the sales-qualified leads.
You know the lead scoring model needs rebuilding. You don't have the hours, or the engineer, to decide it and ship it.
Why Growston
A recommended platform tells you what to buy. It doesn't make it work. Growston pairs the strategist who designs the workflow with the engineer who builds and integrates it — inside your stack, not alongside it. Automation without integration is a subscription; we refuse to sell either half on its own.
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Marketing Automation Services covers everything a lead needs to become pipeline — sized to what your stack actually requires, delivered by senior people who stay.
Behavioral and firmographic scoring built around your actual ICP, not a generic template.
Multi-touch email and lifecycle flows mapped to funnel stage, from first visit to sales handoff.
HubSpot, Marketo, ActiveCampaign or your existing stack, connected to your CRM and site with the engineering work most agencies skip.
Scoring thresholds and routing logic so sales gets leads at the right moment, not every moment.
Dormant lead and churn-risk sequences that recover pipeline you're already paying to generate.
Automation performance tied to pipeline and revenue, not open rate.
How it works
Every step produces something you keep — whether or not you continue with us.
(Weeks 1–2) A full review of your current automation and CRM setup: what's connected, what's configured, what's a guess.
You receive
A written findings document naming the broken workflows and the quick wins.
A sequenced plan connecting lead scoring, nurture, and integration work to a commercial outcome — not a feature list.
You receive
A roadmap your CEO can read in five minutes.
Strategists and engineers configure the workflows, wire the integrations, and connect CRM to automation platform to site.
You receive
A running automation system, not a slide about one.
Ongoing testing of sequences and scoring, monthly reporting tied to pipeline, quarterly review of the roadmap.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
B2B Marketplace — International Expansion into UK & Nordics
Transparency
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to pipeline generated, not emails sent.
Clients
What you get
A named strategist and integration engineer, not a rotating account team
A full audit of your current CRM, forms, and automation setup
A 30/60/90 roadmap tied to a commercial outcome
Built and tested lead scoring, nurture, and handoff workflows
The integration work (API, webhook, CRM field mapping) most agencies only recommend
A live dashboard plus a monthly written narrative
A quarterly strategic review where you can challenge our direction
The alternatives
| Growston | In-house hire | Big traditional agency | Freelancer / solo automation consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time salary, recruiting, and ramp for a single automation specialist | Expensive, top-heavy pricing | Fractional cost, limited capacity |
| Time to value | Weeks — audit to a running system | 3–6 months hiring, plus ramp to learn your stack | Slow, fragmented internally | Varies — configuration without integration capacity |
| Strategy + integration together | Yes — same team designs and integrates | Depends entirely on the hire's skillset | Rarely — platform recommendation sold separately from integration | No — you still need an engineer to wire it in |
| Accountable to | Pipeline and commercial outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
The people on your account
You meet the people who will run your strategy before you sign. They stay on it after.
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Creative Designer
Produces conversion-focused visuals for ads and web.
FAQ
No. If you don’t have one, the audit includes a recommendation and setup as part of the roadmap. If you do, we work inside it rather than replacing it without cause.
HubSpot, Marketo, ActiveCampaign, and most mainstream B2B platforms. We recommend based on your existing stack and budget, not a fixed preference.
The platform is the easy part. The lead scoring model, the integration with your CRM and site, and the ongoing maintenance are where most in-house attempts stall. That’s the part we own.
No. We work alongside your team — most engagements add senior execution capacity your team doesn’t have time to build itself.
It’s monitored as part of the ongoing engagement, not left until someone notices leads have gone quiet.
Typically inside the first 30–60 days of the roadmap, depending on integration complexity — confirmed after the audit.
No — B2B services, fintech, and other complex-sales-cycle businesses are equally in scope, as long as there’s a repeatable sales process to automate around.
Our model is built for those markets specifically. Reach out and we’ll tell you honestly if we’re the right fit.
Next step
Proposed meeting times within 1 business day
30 minutes with a senior strategist who reviewed your reputation before the call
Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
No obligation — the proposal is yours to keep
Prefer email? Write to hello@growston.com
