Sales loses the "why you and not them" moment because a competitor has forty reviews and you have three — one of them years old.
REPUTATION MANAGEMENT FOR B2B SAAS
Win the deal before the demo. Control what buyers find when they search your name.
Review generation, response, and AI-search visibility — built and run by the team that also ships the fixes, not just the recommendations. So when a buyer Googles you, or asks ChatGPT who to hire, what they find helps you close.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
Your product is good. Your reputation doesn’t say so.
By the time a prospect books a call, they’ve already Googled you, skimmed your reviews, and possibly asked an AI tool what it thinks of you. Most B2B companies have no system for any of that.
A negative review sits unanswered for six months. Every prospect who reads it assumes it's still true.
Your G2 and Clutch profiles were set up once, at launch, and nobody has owned them since.
AI answer engines recommend your competitors when a buyer asks who to hire for what you do. You don't show up at all.
A junior researcher on the buying committee finds one bad employer-review-site rating, and it becomes the internal veto nobody told you about.
You know reviews and mentions matter. Nobody owns asking for them, responding to them, or reporting on what they're doing to pipeline.
Why Growston
Most reputation vendors monitor. We also fix what’s underneath.
Monitoring tells you what people are saying. It doesn't get more reviews, answer the bad ones, or change how AI answer engines describe you. That's the other half of the system — and it's the half most vendors don't ship.
A typical reputation agency
- Sends a generic review-request template and calls it reputation management
- Monitors mentions and sends a monthly PDF
- Treats AI-search visibility as a slide in a pitch deck
- Runs reputation separately from SEO and sales
Growston
- Builds a review-generation system wired into your CRM — triggered at the moments buyers actually decide, not a quarterly blast
- Responds to every review, escalates the ones that matter, and helps fix the underlying product or support gap that caused it
- Treats GEO as core: what ChatGPT, Perplexity and Gemini say about you when a buyer asks, measured and actively shaped
- Runs review generation, schema, and search visibility as one system, reported against pipeline — not sentiment scores
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack reputation management for B2B
Growston’s reputation management covers review generation, response, AI-search visibility, and SERP control — delivered by one senior team, not handed off between a PR agency and an SEO vendor.
Review generation systems
CRM-triggered requests timed to the moments buyers actually decide — post-close, post-renewal, post support win — routed to Clutch, G2, Trustpilot and Google.
Review response & escalation
Every review answered, every negative review triaged to the right internal owner, with a documented turnaround time you can defend to your CEO.
GEO & AI-answer visibility
Structured content, schema and citations that shape how ChatGPT, Perplexity and Gemini describe you when a buyer asks who to hire.
Search & SERP reputation
Owned properties, structured content and link building to control what ranks on page one when someone searches your company name.
Crisis & detractor response
A documented protocol for public complaints, ex-employee reviews and negative press — agreed with your legal and exec team before you need it, not during.
Employer brand & Glassdoor
Reputation as a hiring lever, not just a sales one — because your next VP of Marketing is reading your Glassdoor page too.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
Full review of your current reputation footprint: review volume, velocity and sentiment across platforms, SERP for your brand and product names, how AI answer engines describe you, Glassdoor, and unresolved detractors. Weeks 1–2.
You receive
A written findings doc with quantified gaps and quick wins.
02
30/60/90 plan
Review-generation cadence, response protocol, GEO content plan, and an escalation map — scoped, sequenced, and tied to pipeline impact.
You receive
A roadmap your CEO can read in five minutes.
03
Build & launch
Review-request automation wired to your CRM, response workflows, GEO and schema content shipped, and a crisis protocol signed off with your team.
You receive
A live reputation system you own — not a report someone else runs.
04
Optimize & report
Ongoing monitoring, response, GEO content iteration, and a monthly report tied to review velocity, sentiment and pipeline influence.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: we review your reviews, your SERP, your Glassdoor page, and how AI answer engines describe you
In the meeting: 30 minutes on your goals, what we found, and what we'd changenot a pitch deck
After: a written proposal within 3 business daysscope, price, OKRs. Yours to keep either way
No review presence yet? The meeting covers platform priority, budget bands, and a realistic build timeline
Prepared before your meeting — sample findings
| Review velocity (last 90 days) | 2 |
|---|---|
| Average rating across platforms | 3.9 |
| Negative reviews unanswered | 14 |
| Brand mentions in AI-answer tests (of 5) | 0/5 |
| SERP page 1 you control | 40% |
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Fintech Platform — 5x Organic Traffic Through Technical SEO
B2B Marketplace — International Expansion into UK & Nordics
Appjobs
AnySilicon
Sphere
Transparency
What your monthly report looks like
A live dashboard tied to your CRM — review rating, response rate, AI-answer visibility, and pipeline influenced by reputation. Plus a written narrative: what we changed, why, and what’s next. No 40-slide decks.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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Review-generation system wired into your CRM, triggered at the moments buyers actually decide
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Response workflow for every review, with a documented escalation path and turnaround time
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GEO content and schema shipped to shape how AI answer engines describe you
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SERP monitoring and structured content to control what ranks on your brand and product names
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A documented crisis and detractor-response protocol, signed off with your team
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Live dashboard plus a written monthly narrative, and a monthly call with your senior strategist — not an account coordinator
The alternatives
The honest comparison
| Growston | In-house hire | PR / reputation agency | Freelancer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €50K–€90K/yr + ramp | €30K–€100K/yr, separate SEO quote | €2K–€8K/mo, inconsistent |
| Time to live system | 4–8 weeks, fixed in the proposal | 3–6 months hiring first | 4–8 weeks, review-only scope | Varies — often stalls |
| Ships review, SEO & GEO together | Yes — same team, same system | Depends on the hire | Rarely — "SEO is a separate quote" | No |
| Accountable to | Pipeline and review velocity | Activity | Sentiment score | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Monthly PDF | Unreachable |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Want reviews without giving access to the platforms or the CRM triggers that make them possible
- Are looking for a way to hide or suppress legitimate negative feedback rather than respond to it
- Have no appetite to change anything internally that a review surfaces
- Are pre-revenue with no customers yet to generate reviews from — this is premature; build the product first
A strong fit if you
- Are a B2B or SaaS company where reviews, references and search visibility genuinely influence deals
- Will give us access to your review platforms, CRM, and support tickets — so requests and responses are timely, not generic
- Are open to fixing the product or support issue behind a bad review, not just replying to it
- Want reputation measured against pipeline and hiring impact — not a sentiment score in a slide
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your reputation program before you sign. They stay on it after — no bait-and-switch to juniors.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
Marek Zieliński
Ad Manager
Launches, tests, and scales high-intent paid media.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
FAQ
Before you ask
Who owns the reviews, the data, and the reporting?
You do. Every review, every response, and every dashboard is yours, whether or not you continue with us.
What happens in the first meeting?
We review your current review presence, SERP, and how AI answer engines describe you before we meet, then spend 30 minutes on your goals and what we’d change.
Can you actually get people to leave reviews?
Yes — through CRM-triggered requests timed to the moments buyers decide, not a one-off email blast. Response rates depend on your existing customer relationships; we’ll give you a realistic range after the audit.
What do you do about a negative review that's already up?
We respond publicly, in line with the platform’s rules, and help you fix the underlying issue where one exists. We don’t help suppress or fabricate reviews.
What is GEO, and why does it matter for reputation?
Generative Engine Optimization is how you show up when a buyer asks ChatGPT, Perplexity or Gemini who to hire. It’s now part of how buyers research vendors, and most companies have no visibility into it, let alone control over it.
How long before we see review velocity change?
Review-generation systems typically show movement within the first 60–90 days of launch. GEO and SERP changes take longer — expect a realistic timeline in the proposal, not a promise.
How do you work with our existing support and CX team?
We build the escalation path with them, not around them. Negative reviews route to the internal owner who can actually fix the issue.
You're based in Warsaw — can you serve Norway, the UK, the US?
Yes. Growston is built specifically to serve Nordic and English-speaking B2B markets, with native-fluency delivery and Nordic-hours coverage.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com