Google's AI Overviews are answering the query before the click ever reaches your site.
GEO FOR B2B SAAS
Be the answer your buyers get — not the one they never see.
Generative Engine Optimization built by the team that also ships the schema, the content, and the technical fixes most agencies just recommend — measured on AI-sourced pipeline, not visibility scores.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams
The situation
Your rankings are stable. Your pipeline from search isn’t.
ChatGPT, Perplexity, and Gemini already have an opinion about your company. You've never checked what it is.
No entity markup, no clear claims, no schema — so LLMs skip you and cite a competitor instead.
"We're watching AI search" isn't a strategy. Most agencies have no GEO methodology, deliverables, or reporting.
Structured data sits in a backlog nobody prioritizes, because no one owns the outcome.
There's no attribution model connecting an AI Overview mention to a closed deal.
Why Growston
Most vendors sell an AI-visibility report. We also build what gets you cited.
An AI-visibility report tells you how you're seen. It doesn't change it. Growston pairs a senior GEO strategist with an execution team that ships — inside your business, not alongside it. Visibility without implementation is a wish; we refuse to sell either half on its own.
Most SEO / GEO vendors
- Sell "AI search monitoring" as a report
- Treat GEO as an SEO add-on
- Recommend schema fixes in a PDF
- Measure visibility mentions
- Local generalist, no cross-border fluency
Growston
- Build the entity structure, content, and schema that get you cited — and ship it
- Run GEO as its own methodology, deliverables, and reporting — a primary service line, not an afterthought
- Write the tickets in developer language and ship the fix ourselves
- Measure pipeline traced back to AI-sourced traffic
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack Generative Engine Optimization for B2B
GEO covers everything needed to be found, cited, and trusted by the AI engines your buyers now use first — sized to your business, delivered by senior specialists who ship the fix, not just the recommendation.
AI Answer Engine Visibility
Track and improve how ChatGPT, Perplexity, Gemini, and Google AI Overviews describe and cite you.
Brand Mention & Citation Building
Structured outreach and digital PR that earns the third-party mentions AI models trust.
Content for Citation
Answer-first, source-worthy content built to be lifted verbatim by an AI engine, not just ranked.
GEO Measurement & Reporting
Attribution from AI-sourced traffic to qualified pipeline, reported monthly.
Technical GEO
Crawlability audits for LLM bots, server-rendering, and the infrastructure AI crawlers actually need.
Entity & Structured Data
Schema and knowledge-graph alignment so machines can parse who you are and what you do.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) — A full GEO audit: how ChatGPT, Perplexity, Gemini, and Google AI Overviews currently describe you, your entity and schema coverage, content citability, and technical crawlability for LLM bots.
You receive
A written findings document naming your current AI-visibility gaps and quick wins.
02
30/60/90 Plan
A sequenced roadmap connecting entity work, content, schema, and citation building to a commercial outcome — not a deliverable list.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
The embedded GEO specialists start shipping: schema, structured content, technical fixes, citation outreach.
You receive
A running GEO system, not a report someone else has to implement.
04
Optimize & Report
Ongoing monitoring of AI-engine mentions and citations, monthly reporting tied to pipeline, and a quarterly strategic review.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Sphere
Tooploox
Transparency
What your monthly GEO report looks like
A live dashboard plus a written narrative — mentions across AI engines, citation growth, and pipeline traced to AI-sourced traffic. No forty-slide decks. A report your CEO can read in five minutes.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named GEO strategist and, where scoped, embedded content and technical specialists
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A 30/60/90 GEO roadmap tied to a commercial outcome
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Full entity, schema, and structured-data implementation — not just recommendations
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Citation-ready content built to be lifted by AI answer engines
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Monthly AI-visibility and pipeline reporting
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €400K–€800K/yr in salary, recruiting, and ramp | Expensive, top-heavy pricing | Fractional cost, limited GEO expertise |
| Time to value | Weeks — audit to a running GEO system | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — most have never built a GEO methodology |
| Strategy + execution together | Yes — same team plans and ships | Depends entirely on the hire | Rarely — sold as separate services | No — recommends, doesn't implement |
| Accountable to | AI visibility and pipeline outcomes | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet
- Want a monitoring report with no implementation behind it
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to dictate the content strategy and only buy technical execution
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have (or are approaching) €2M+ ARR and a marketing team of 1–8 people
- Want AI-search visibility owned by one accountable team, not a slide in your SEO retainer
- Are ready to give us access to your site, CMS, and dev backlog so we can ship, not just recommend
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
What is GEO (Generative Engine Optimization)?
GEO is the practice of making your company visible, accurately described, and citable inside AI answer engines — ChatGPT, Perplexity, Gemini, and Google AI Overviews — the same way SEO makes you visible in traditional search results.
How is GEO different from SEO?
SEO optimizes for ranking in a list of links a human clicks through. GEO optimizes for being the source an AI model cites or paraphrases directly in its answer — which depends more on entity clarity, structured data, and citable content than on keyword density or backlink volume.
Which AI engines does Growston optimize for?
ChatGPT, Perplexity, Google Gemini and AI Overviews, and other LLM-based answer engines as they gain buyer-side adoption.
Do I need GEO if my SEO is already strong?
Strong SEO is a prerequisite, not a substitute. A well-ranked page can still be invisible to an AI engine if it isn’t structured, entity-tagged, and written to be cited. Most companies with strong SEO have done none of the GEO-specific work.
How long until we see AI engines citing us?
Early citation signals typically appear within the first 60–90 days of implementation; consistent, defensible visibility compounds over 6–12 months, in line with how AI models refresh and re-crawl source content.
Who owns the strategy and the roadmap?
Growston’s Strategic Oversight lead owns the roadmap; you own the reviews, the data, and the reporting outright.
Do I need to replace my existing SEO agency?
No. GEO is designed to run alongside an existing SEO function — Growston can lead GEO specifically, or lead both if scoped that way.
Can you serve us outside the Nordics, UK, or US?
Our core delivery model is built for Norway, Sweden, the UK, and the US. We take select engagements outside these markets when the fit is strong — ask in the first meeting.
What size company is this built for?
B2B SaaS and scale-ups at or approaching €2M+ ARR, with a marketing team of 1–8 people.
What if the engagement isn't working?
You get a quarterly strategic review built specifically to challenge our direction, and every deliverable — audit, roadmap, schema, content — is yours to keep regardless of whether you continue.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com