You built visibility around last year's best practices. One algorithm update later, traffic is down and nobody can tell you exactly why.
SEO FOR B2B SAAS
Rank for the searches your buyers make — and keep the rankings when the next core update lands.
Technical SEO, content, and links, tied to pipeline — built by a team that also ships the dev fixes most SEO agencies only recommend.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’ve published for a year. Organic still isn’t producing pipeline.
The audit told you what's broken. Engineering has a roadmap of its own, and the technical fixes never ship.
Traffic is up. Pipeline isn't. You're ranking for terms your buyers search out of curiosity, not intent.
You can see their position on the SERP. You can't see the technical or content gap that's actually costing you the spot.
Buyers ask ChatGPT and Perplexity before they open Google. Your content isn't structured to be cited, so you're invisible at the moment research starts.
SEO sits between marketing and engineering and belongs fully to neither — so nothing compounds month over month.
Why Growston
Most agencies deliver an audit. We ship the fix.
A findings document is not a result. It's a to-do list someone still has to execute — usually nobody does.
A typical SEO agency
- Delivers an audit PDF and a list of recommendations
- Optimises for how search worked a few years ago
- Reports on rankings and traffic
- Hands technical fixes to your dev team's backlog
- Generalist service line, no cross-border fluency
Growston
- Writes the tickets in dev language and ships the fix directly — implementation rate
- Optimises for how buyers actually search now — Google, AI Overviews, ChatGPT, Perplexity (GEO)
- Reports on organic pipeline and revenue contribution, not vanity metrics
- Ships schema, Core Web Vitals, and site-architecture fixes directly — no handoff, no queue
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
SEO built as a system, not a stack of tactics
Technical SEO, content, and links — with a real person accountable for how they connect to each other and to pipeline.
Technical SEO
Crawlability, indexation, Core Web Vitals, structured data. Fixes shipped by engineers, not just written up for yours.
On-page & Content Strategy
Search intent mapped to content that answers the question and moves the reader toward a decision.
Keyword & Intent Research
Entity-based topical mapping, not keyword stuffing — built around what your ICP actually searches at each funnel stage.
Link Building
Earned and outreach-based authority signals tied to topical relevance, not volume for its own sake.
International SEO
Multi-market technical and content setup for Norway, Sweden, and other target markets — hreflang done properly, not bolted on.
GEO — AI Search Positioning
Structuring content so ChatGPT, Perplexity, and Gemini can find it, understand it, and cite it.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
A full technical, content, and link review — what's ranking, what's broken, and what's a guess. Includes ICP-fit keyword mapping and a competitive gap analysis.
You receive
A written findings document naming the gaps and the quick wins.
02
30/60/90 Plan
A sequenced plan connecting technical fixes, content production, and link targets to a pipeline outcome — not a deliverable checklist.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Technical fixes shipped, content published, and outreach started — by the same team that wrote the plan.
You receive
A running SEO engine, not a report someone else has to act on.
04
Optimize & Report
Ongoing content and technical iteration, monthly reporting tied to organic pipeline, and a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
Appjobs
AnySilicon
B2B Marketplace — International Expansion into UK & Nordics
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to organic pipeline, not activity.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named SEO/GEO lead, not a rotating account manager
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A 30/60/90 roadmap tied to organic pipeline, not a deliverable list
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Technical fixes shipped, not just written up — schema, Core Web Vitals, indexation, site architecture
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A content and link-building plan mapped to search intent and your ICP
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time salary, recruiting, and ramp | Expensive, top-heavy pricing | Fractional cost, limited capacity |
| Time to value | Weeks — audit to a running plan | 3–6 months hiring, plus ramp | Slow, fragmented internally | Varies — strategy without implementation capacity |
| Strategy + implementation together | Yes — same team writes the plan and ships it | Depends entirely on the hire | Rarely — audit sold separately from build | No — you still need someone to ship the fixes |
| Accountable to | Organic pipeline and commercial outcomes | Activity | Rankings and traffic reported, not revenue | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no live site or content to build from
- Want a one-off audit with no ongoing implementation
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have organic content live already but no technical or strategic ownership behind it
- Want a team that ships the fix, not just the recommendation
- Are ready to give us CMS and analytics access so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
Who owns the SEO roadmap?
You do. We build it with you, execute it, and report on it — you’re never locked into a black box.
How long until we see ranking movement?
Technical fixes can move within weeks. Competitive keyword positions typically take 3–6 months to shift meaningfully — anyone promising faster on a competitive term is guessing.
Do you write the content or just strategise it?
Both, if scoped that way. The content strategist and SEO strategist work from the same plan, so intent and technical requirements aren’t handled separately.
What happens to technical fixes — do you implement them or just flag them?
We write the tickets in developer language and, where scoped, ship them ourselves. That’s the difference from an audit-only engagement.
What is GEO, and do we need it yet?
Generative Engine Optimization is structuring content so AI answer engines like ChatGPT and Perplexity can find and cite it. If your buyers research before they Google, you need it now, not later.
Can you serve us outside the Nordics, UK, or US?
Our core delivery model is built for those markets. Talk to us — we’ll tell you honestly if we’re the right fit.
You're based in Warsaw — can you really operate at Nordic pace?
Yes. Our team is built specifically for Nordic and English-speaking delivery cadence, communication style, and reporting expectations.
What size company is this built for?
Typically €2M+ ARR with a marketing team of 1–8 people that needs senior SEO direction it doesn’t have in-house.
How long is the initial engagement?
Usually 6–12 months. SEO compounds; short engagements rarely show the full effect.
What if it isn't working?
You’ll know from the monthly report before we do. We name it, adjust the plan, or you walk with everything we’ve built — no lock-in.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com