Strategic Marketing

Fractional CMO

SEO fails at the handoff — between the agency and your content team, between the recommendations and your dev backlog. The fixes that move rankings are engineering work most SEO agencies cannot touch. We crawl the site and pull your rankings before we meet — so the meeting starts at your numbers, not at zero.

Rated 4.9/5 by B2B clients · 30-min meeting → written proposal in 3 days
Michal Glinka

Michal Glinka

Head of Analytics & Tracking

You'll meet me — not a sales rep. I check your GA4 and tags before every call.

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We review your tag, analytics and consent signals before we meet — so the meeting starts at your numbers, not at zero.

Trusted by B2B teams that measure marketing in revenue

AdidasHeliosAudiIKEAFAKRO
140+

SEO projects delivered

+30%

Average organic traffic increase

2.6

Years average client retention

100%

In-house — no outsourcing

The Problem

Publishing for a year with no pipeline — or holding off because SEO failed before.

Core update wiped rankings

Traffic dropped 40% overnight. Nobody can tell you why or if it happens again.

Audit never shipped

60-page PDF. Dev backlog is longer. Technical fixes never deployed.

Informational traffic, zero demos

Top-3 on informational terms, near-zero pipeline — the traffic was never buyer-intent.

Competitors outranking you

Smaller competitors rank above you on searches your buyers use.

Content without pipeline

Posts on schedule, volume up, qualified leads flat.

Starting from zero

You know buyers search for what you sell but do not want 12 months of blog posts before finding out the site had a technical problem.

Most agencies hand you an audit. We also ship the fix.

SEO strategy that connects search demand to your pipeline

Growston SEO covers technical, on-page, content and links — planned and implemented by one team that also ships the development work.

Technical SEO

Crawlability, indexation, Core Web Vitals, rendering and schema. Diagnosed by an SEO, fixed by an engineer.

On-page & Content

Page-by-page optimization of commercially important pages plus a content roadmap on topical clusters.

Keyword & Intent Research

Buyer-intent mapping against your ICP and sales stages. We separate demo-producing keywords from bounce-producing ones.

Link Building

Digital PR and editorial links from publications your buyers read. No link farms, no PBNs.

International SEO

Native keyword research, hreflang architecture and localized content for Norwegian and Swedish search.

GEO / AI Search

Structured data, liftable answers and entity coverage for ChatGPT, Perplexity, Gemini and AI Overviews.

From audit to pipeline in four steps

We do the homework before we meet — so the meeting starts at your rankings.

We crawl the site and pull your rankings before we meet — so the meeting starts at your numbers, not at zero. 30 minutes with a senior strategist, then a written proposal within 3 business days.

We crawl your site and analyze rankings
30-minute call with a senior SEO strategist
Written proposal: scope, price, OKRswithin 3 business days
No obligation, no pitch deck

Pre-Meeting SEO Audit

PageSpeed Score 45/100
Core Web Vitals Failed
Index Coverage 78%
Crawl Budget Optimized

What this looks like in an account

What your monthly report looks like

Pipeline-attributed — not just rankings. Every report connects organic traffic to leads, demos and revenue. We flag what moved, what did not and what we are doing about it.

Monthly marketing performance report dashboard with KPI charts

What B2B teams say after switching

5.0
Michał is a motivated, forward-thinking Digital Marketing Manager with deep expertise in B2B lead generation and team management. I would recommend him to any project that requires the very best in digital marketing execution.
Magdalena Wierzbicka Haintze Head of Sales, AppJobs
Verified opinion
Michał is a true one-man army — he can set up a well-performing B2B marketing strategy from scratch and execute it on time. He is a highly professional expert who understands both sales and marketing.
Piotr Manikowski Head of Partnerships, AppJobs
Verified opinion
Michal was one of the best digital marketing managers I have worked with. His strategies were excellent, and he knew how to push the team to be better.
Onajite Omare Content Writer, AppJobs
Verified opinion
Michal is a great digital marketing strategist who understands the high-impact that quality content can have. I look forward to collaborating with him again.
Alex Bitu-Tudoran Marketing Specialist, AppJobs
Verified opinion
I worked with Michał at Beyli Dental and can say with confidence he is a well-organized, goal-oriented manager. I especially appreciated his clear communication and openness to new ideas.
Wojciech Karaś Data manager, Beyli
Verified opinion
Michal joined TechTree as our first growth hire and delivered real value from day one. He is hard-working, well organised and highly capable of solving complex business challenges.
Laurence Sangarde-Brown Head of Sales, Techtree
Verified opinion
Ridiculously dedicated — Michał puts his heart and soul into every project, and the results speak volumes. He is extremely organised, supportive, and nothing is ever impossible for him.
Beata Patfield Head of Sales, Tooploox
Verified opinion
I had the pleasure of working with Michal at Tooploox, where he took ownership of key projects and delivered them flawlessly. His communication and analytical skills are spot on — I fully trust his judgement.
Szymon Stoma Head of AI, Tooploox
Verified opinion
Michał was the connection between our sales and marketing teams, and he understood the sales cycle perfectly. He is an outstanding digital marketer with vast knowledge of channels, automation and campaign planning.
Kasia Kaminska Head of Sales, Tooploox
Verified opinion
Michał is a true professional who built expert-level knowledge and turned it into action. His strengths include long-term marketing strategies and marketing automation — I cannot recommend him highly enough.
Kinga Bielecka Head of Partnerships, Tooploox
Verified opinion
I strongly recommend Michał for sales, marketing and customer service roles. In a fast start-up environment we achieved a lot of success thanks to his sales and marketing skills.
Piotr Janiszewski Head of Marketing, Beyli
Verified opinion
Michal is a distinct leader, a true SEO wizard and automation expert at Sharefox. His problem-solving and collaborative spirit have greatly enhanced our business operations.
Christian Wilkens Marketing Manager, Sharefox
Verified opinion
Michal is a highly accomplished marketing executive who quickly executes targeted digital campaigns that produce results. I strongly recommend him as a great addition to any digital marketing team.
Joe Nestory Head of Sales, Sphere
Verified opinion
Michal is a full stack marketer who seamlessly connects performance marketing with ABM strategies. He is a true team player and outstanding communicator — any team would be lucky to have him.
Adin Heric Head of Marketing, Sphere
Verified opinion
At Atlassian, Michal bridged the gap between raw data and marketing strategy, turning technical data into actionable growth opportunities. I cannot recommend him highly enough for any organisation looking for top-tier talent.
Celia Sanchez Senior Marketing Manager, Atlassian
Verified opinion

Deliverables, month by month

  • Technical SEO audit with prioritized engineering tickets

  • Keyword and buyer-intent research report

  • 30/60/90-day roadmap with OKRs

  • Monthly content briefs + writing + publishing

  • Link building: 3-5 editorial links per month

  • Monthly pipeline-attributed SEO report

  • Weekly Slack access to your senior strategist

The honest comparison

Who this is for — and who it is not

Not a fit if you…

  • You need results in 30 days — SEO compounds over quarters
  • Your site is brand new with zero domain authority
  • You are in a YMYL niche without subject-matter experts on staff

Good fit if you…

  • You sell B2B and your buyers search before buying
  • You have a website that is at least 6 months old
  • You can commit to a 6-month minimum engagement
  • You want pipeline data, not just ranking reports

Named senior strategists — not „our team”

Anna Kowalczyk

Brand Strategist

Aligns positioning, offers, and messaging to market demand.

Tomasz Nowak

Project Manager

Controls timelines, deliverables, and keeps execution on track.

Karolina Wiśniewska

SEO Analyst

Builds and optimizes pages around live keyword and AI-search demand.

Marek Zieliński

Ad Manager

Launches, tests, and scales high-intent paid media.

Natalia Mazur

Creative Designer

Produces conversion-focused visuals for ads and web.

Before you ask

Next step

Book a meeting. Get a proposal.

  • 30-minute call with a senior SEO strategist
  • Written proposal within 3 business days
  • Scope, price, OKRs — no obligation
Michal Glinka
Michal Glinka Marketing Consultant & Project Manager

Let's meet

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Fill in the details and we will prepare a written proposal within 24 hours — no obligation.

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