Your product page ranks at home. In Oslo or London, you're nowhere near page one.
Local SEO covers everything a multi-market search presence needs — sized to the markets you’re actually entering, delivered by senior people who stay.
LOCAL SEO FOR B2B SAAS AND SCALE-UPS
Rank in every market you enter — not just the one you started in.
Location-specific technical SEO, market pages, and local entity signals for B2B companies expanding into Oslo, Stockholm, London, and New York — built by a team that ships the dev work most agencies just recommend.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’ve expanded into a new market, and Google still treats you like you’re not there.
You translated the site, but you didn't localize the search intent, the entities, or the buyer language.
Your in-region sales team gets no organic support — every lead comes from outbound or paid.
Google Business Profile and location signals were an afterthought, if they exist at all.
Competitors who've been "local" for years outrank you on the exact terms your new buyers search.
Nobody owns this. It sits between your home-market SEO vendor and your in-country sales lead, and neither is accountable for it.
Why Growston
Most agencies sell an audit. We also ship the fix.
Most agencies sell "international SEO" that means hreflang tags and a translated sitemap. We also ship the market-specific pages, the local entity signals, and the dev fixes that make a new market rank.
A typical vendor
- Runs the same keyword list through a translator
- Delivers a PDF audit for local SEO gaps
- Treats "local" as a single Local SEO checkbox
- Local presence stops at hreflang and a translated homepage
- One generalist SEO account manager
Growston
- Rebuilds the keyword and intent map per market — Nordic buyers don't search the way US buyers do
- Writes the tickets in dev language and ships the fix — implementation, not just findings
- Builds it into the same technical, on-page, and content system as your core SEO — no separate silo
- Market-specific landing pages, localized schema, and Google Business Profile management where relevant
- A team that has actually operated inside Nordic and English-speaking markets — not just optimized for them from abroad
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack local SEO for B2B, market by market.
Market & Intent Mapping
Keyword and search-intent research per target market, not a translated list. Nordic B2B buyers, UK buyers, and US buyers search differently for the same problem.
Localized Landing & Location Pages
Purpose-built pages per market or office location, written for that market's buyer language and objections — not a duplicated template with a swapped country name.
Technical & International SEO Setup
hreflang, canonical structure, geo-targeting in Search Console, and crawl/indexing checks specific to multi-market sites.
Local Entity & Schema Signals
LocalBusiness schema, consistent NAP (name/address/phone) data, and Google Business Profile setup and management where a physical or regional presence applies.
Local Link & Citation Building
Market-relevant directories, press, and partnerships — not generic global link farms.
Reporting Tied to Market-Level Pipeline
Rankings and traffic reported per market, tied to the pipeline that market is actually producing.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full review of your current international and local SEO setup: hreflang, indexing, market-specific content, Google Business Profile status, and local entity signals — including which markets are covered and which are guesswork.
You receive
A written findings document naming the gaps, per market.
02
30/60/90 Plan
A sequenced plan connecting your priority markets to the pages, technical fixes, and local signals each one needs — scoped and tied to a commercial outcome, not a deliverable list.
You receive
A market-by-market roadmap your CEO can read in five minutes.
03
Build & Launch
Market-specific pages get built, technical fixes get shipped by our own developers, and local entity signals — schema, NAP, Google Business Profile — get implemented where they apply.
You receive
Live, ranking-ready pages in every market, not a list of recommendations.
04
Optimise & Report
Ongoing monitoring per market, monthly reporting tied to market-level organic pipeline, and a quarterly review where you can challenge the plan.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed per market, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to market-level pipeline, not activity.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
-
A named SEO strategist who owns the multi-market plan
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Market-by-market keyword and intent map
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Localized landing/location pages, built and shipped (not just recommended)
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Technical international-SEO setup: hreflang, canonical structure, geo-targeting
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LocalBusiness schema and Google Business Profile setup where applicable
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Monthly reporting, per market, tied to organic pipeline
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Quarterly strategic review
The alternatives
The honest comparison
| Growston | In-house SEO hire | Big traditional agency | Freelancer / solo SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €70K–€120K/yr in salary, recruiting, and ramp | Expensive, retainer priced for one market at a time | Cheap, limited capacity, one person per market |
| Time to value | Weeks — audit to live, ranking-ready pages | 2–4 months hiring, plus ramp per market | Slow — new markets queued behind existing accounts | Varies — audits without implementation capacity |
| Strategy + execution together | Yes — same team plans it and builds it | Depends entirely on the hire | Rarely — audit sold separately from implementation | No — you still need someone to ship the fixes |
| Accountable to | Market-level organic pipeline | Activity | Rankings reported, rarely tied to pipeline | Hours |
| After launch | Runs and improves the system per market, monthly | One person covering every market alone | Account handoff to juniors | Unreliable continuity across markets |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are a single-location local business outside the B2B SaaS/scale-up profile (restaurant, salon, gym, etc.) — different model, not our positioning
- Want a translated sitemap and a checkbox, not a real market strategy
- Are pre-revenue with no target market defined yet
- Want hourly billing rather than an accountable, scoped engagement
A strong fit if you
- Are a B2B SaaS or scale-up already selling into, or actively entering, the Nordics, UK, or US
- Have at least one market where organic visibility matters to the sales pipeline
- Want local/market SEO built into your core technical and content system — not run as a separate vendor
- Can give us access to your search console, CMS, and (where relevant) Google Business Profile
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Before you ask
Is Local SEO relevant if we don't have a physical office in the new market?
Yes — for B2B companies, “local” usually means market-specific search intent and buyer language, not a storefront. Google Business Profile only applies where you have a real address or service area.
How is this different from your core SEO service?
Core SEO covers your primary market. Local SEO extends the same technical and content system to each additional market you’re entering, with its own keyword map, pages, and signals.
Do you translate our existing content or write new content per market?
New content, built around that market’s search intent. Direct translation rarely ranks — buyer language and search behavior differ by market.
Can you also fix the technical issues you find?
Yes. Our SEO recommendations are shipped by our own developers, not just handed over as a PDF.
How long before we see ranking movement in a new market?
Typically the first meaningful movement shows in the 60–90 day range, depending on the market’s competitiveness and your existing domain authority.
Which markets do you cover?
Norway, Sweden, the UK, and the US as primary markets; other EU/Nordic/Baltic markets on a case-by-case basis.
Do you manage our Google Business Profile?
Where a physical location or defined service area applies, yes — as part of the local signals workstream.
What do we own if we stop working with you?
All content, reporting, and access. No proprietary lock-in.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com