You rank on page 2–3 for your main keywords and can't break into page one, no matter how much content you publish.
ON-PAGE SEO FOR B2B SAAS
Rank on page one for the keywords your buyers already search — without a rebuild.
Title tags, content structure, internal links, and schema — rewritten and shipped, not just flagged in a spreadsheet. Measured against rankings and pipeline, not “recommendations completed.”
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You rank. Just not high enough to matter.
You already paid for an SEO audit. It's a 40-page PDF. Nothing in it has shipped.
Your ecommerce or product pages exist, but they're invisible in search, and sales are flat.
Multiple pages compete for the same keyword, and Google can't decide which one to rank — so it ranks none of them well.
You redesigned the site, and rankings dropped — titles, headers, and internal links didn't survive the migration.
Competitors with thinner content consistently outrank you, and nobody on your team can say what's actually different on their pages.
Why Growston
Most agencies audit your pages. We rewrite them.
An on-page audit that stays a checklist doesn't move rankings. Growston pairs the SEO strategist with the person who can open your CMS and ship the fix the same week.
A typical SEO agency
- Hands you a spreadsheet of title-tag recommendations
- Flags "add internal links" as a line item
- Recommends schema markup, doesn't implement it
- Treats content and technical SEO as separate services
- Reports "tasks completed" monthly
Growston
- Rewrites the title tags, meta descriptions, and headers directly in your CMS
- Builds and maps the internal-linking structure across your site
- Ships FAQPage, Article, Product, and Organization schema as JSON-LD
- Fixes on-page content and the underlying template/code issue in one pass
- Reports on ranking movement and organic-sourced pipeline
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack on-page SEO for B2B websites
On-Page SEO covers everything Google (and AI answer engines) read on the page itself — sized to what your site actually needs.
Title Tags & Meta Descriptions
Rewritten at scale against real search intent, not templated placeholders — and shipped, not just proposed.
Header Hierarchy & Content Structure
H1–H4 structure rebuilt so the page answers the query in the first two sentences — for readers and for AI answer engines.
Internal Linking Architecture
A deliberate linking structure that tells Google which pages matter, and moves authority to the pages that need to rank.
Keyword Cannibalization Fixes
We find where your own pages compete with each other and consolidate, redirect, or differentiate them.
Schema Markup (Structured Data)
Service, Article, Product, FAQPage, and Organization JSON-LD — implemented, validated, and monitored.
Core Web Vitals-Aware Optimization
On-page changes that don't break page speed — reviewed against Lighthouse before they ship, not after.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) Full crawl and page-by-page review: title tags, headers, content depth, internal links, schema, indexation, cannibalization.
You receive
A written findings document, prioritized by ranking impact — not a generic checklist.
02
30/60/90 Plan
A sequenced plan tying each fix to a keyword cluster and a commercial outcome — which pages move first and why.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Our SEO strategist and the developer on your account implement the fixes directly — titles, headers, links, schema, templates.
You receive
Pages that are live and indexed, not a list of tickets waiting on your dev backlog.
04
Optimize & Report
Ongoing monitoring of rankings, indexation, and Core Web Vitals, with monthly reporting tied to commercial outcomes.
You receive
A live dashboard and a monthly written narrative — what moved, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — which pages moved, why, and what’s next. No forty-slide decks tied to activity; a report your CEO can read in five minutes, tied to rankings and organic-sourced pipeline.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A full on-page audit: titles, headers, content structure, internal links, schema, indexation
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A 30/60/90 roadmap tied to keyword clusters and commercial outcomes
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Title tags, meta descriptions, and headers rewritten and shipped in your CMS
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Internal-linking architecture built and mapped
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Schema markup implemented and validated (FAQPage, Article, Product, Organization)
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A live ranking-and-pipeline dashboard plus a monthly written narrative
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A quarterly review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelance SEO consultant | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €60K–€90K/yr salary, plus tools and ramp | Expensive, retainer-locked, slow to reprioritize | Affordable, but limited to strategy or execution, rarely both |
| Time to value | Weeks — audit to shipped pages | 2–4 months hiring, plus ramp | Slow — audits sit in a queue behind bigger accounts | Varies — depends entirely on their bandwidth |
| Audit + implementation together | Yes — we write the audit and ship the fix | Depends entirely on the hire's skill set | Rarely — audit is one deliverable, implementation is another engagement | No — most consultants recommend, don't implement |
| Accountable to | Rankings and organic-sourced pipeline | Activity | Deliverables completed | Hours billed |
| After launch | Runs and improves the pages monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Have no live site yet, or fewer than a handful of indexed pages — this is a foundation problem, not an on-page one
- Want a PDF audit only, with no implementation
- Want hourly billing or piecework rather than a scoped engagement
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or ecommerce business with an existing site that already gets some organic traffic
- Rank on page 2–3 for keywords that matter, or have pages that should be ranking and aren't
- Want the audit and the implementation owned by one team, not handed back to your own backlog
- Are ready to give us CMS or developer access so fixes can ship on our timeline, not your dev queue's
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
What exactly does "on-page SEO" cover?
Everything Google reads on the page itself: title tags, meta descriptions, header structure, content, internal links, and schema markup — as distinct from technical SEO (crawlability, site speed) and off-page SEO (backlinks).
How is this different from a general SEO audit?
An audit tells you what’s wrong. On-Page SEO is the implementation — we rewrite the tags, rebuild the structure, and ship the schema, rather than handing you a list.
Do you need access to our CMS or codebase?
Yes, for the fixes that require template or schema changes. Content-level edits (titles, headers, copy) can also be delivered as ready-to-publish files if you prefer to keep implementation in-house.
How long until we see ranking movement?
On-page changes typically show measurable movement within 4–8 weeks for pages already indexed, faster than technical fixes or link building alone — but timelines depend on competition and current position.
Can you fix keyword cannibalization without losing existing rankings?
Yes — this is a scoping and sequencing exercise (consolidate, redirect, or differentiate) done carefully to protect rankings the pages already hold, not a blunt merge-and-hope.
Do you write new content, or only optimize what exists?
Both, depending on the audit findings. Where a content gap exists, we scope new pages; where the content is sound but underperforming, we restructure and rewrite in place.
Will on-page fixes help with AI answer engines like ChatGPT or Perplexity, not just Google?
Yes — clear header structure, declarative content, and schema markup are also what GEO (Generative Engine Optimization) depends on. We build for both from the same pass.
What size site is this built for?
From a handful of core service pages to sites with several hundred URLs — the audit scope and pricing adjust to page count, not company size.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com