Nobody on your team can say why, or which pages took the hit.
SEO AUDIT FOR B2B SAAS
Find out exactly why your organic traffic isn’t producing pipeline — before you spend another quarter guessing.
A technical, on-page, and content audit that ends in a prioritized fix list your developers can act on — not a 40-page PDF that sits in a shared drive.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’re ranking for something. Just not the things that turn into revenue.
Content is going out; nothing is compounding.
Someone flagged the issues eight months ago. They're still open tickets.
Visits are up. Pipeline isn't.
60 pages, three follow-up calls, zero fixes shipped.
No one has actually benchmarked why.
Why Growston
Most SEO audits end in a PDF. Ours end in shipped fixes.
An audit that no one implements isn't an audit — it's a very expensive way to confirm what you already suspected. We write the findings in a language your developers can act on, because on our side, they're the same team.
A typical SEO audit
- A 40–60 page PDF, ranked by severity in theory
- Findings written for another SEO to read
- "Recommend fixing crawl errors"
- One-off engagement, no re-check
- Audit and execution sold as separate engagements
Growston
- A prioritized fix list, ranked by pipeline impact in practice
- Findings written as tickets your developers can pick up directly
- The exact URLs, the exact tag, the exact redirect rule
- A 30-day follow-up call to confirm what actually shipped
- Same team can run the fix list once you're ready — no handoff, no re-briefing
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack SEO audit coverage for B2B
One audit covers the technical layer, the content layer, and the authority layer — because a site with clean code and thin content ranks just as poorly as a site with great content and broken crawl paths.
Technical SEO audit
Crawlability, indexation, Core Web Vitals, structured data, log-file review where access allows.
On-page audit
Search intent match, title/meta coverage, internal linking, keyword cannibalization.
Content & keyword gap audit
What you rank for versus what your buyers actually search, mapped against your funnel.
Backlink & authority audit
Link profile health, toxic links, competitor gap, realistic link-building priorities.
Site architecture review
URL structure, orphaned pages, crawl budget, migration risk if a redesign is planned.
Competitor benchmark
Where three named competitors outrank you, and the specific reason why.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Week 1) Full technical crawl, GA4 and Search Console review, on-page and content review, competitor benchmark.
You receive
A findings document naming every issue, by severity and by estimated pipeline impact.
02
30/60/90 Plan
Every finding turned into a phased, prioritized fix list — quick win, mid-term, and structural — each tied to its estimated pipeline impact, and written as a ticket, not a paragraph.
You receive
A phased fix roadmap your developers or content team can pick up without a briefing call.
03
Build & Launch
If you want us to ship it, our team implements the fix list directly — the same people who wrote it.
You receive
A running technical SEO function, not a report someone else has to execute.
04
Optimize & Report
We re-crawl and confirm what shipped, what moved, and what's next.
You receive
A short written re-check — what changed, what's outstanding, what to do next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
B2B Marketplace — International Expansion into UK & Nordics
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what was found, what shipped, and what moved. No forty-slide decks.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A full technical, on-page, and content audit — written findings, not just a scored checklist
-
A prioritized fix list, ranked by estimated pipeline impact, written as tickets a developer can implement directly
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A keyword & content gap map against your actual funnel
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A named competitor benchmark — three competitors, the specific reason they outrank you
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A 30-day re-check confirming what shipped and what moved
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Optional: a scoped implementation engagement to ship the fix list with the same team that wrote it
The alternatives
The honest comparison
| Growston | In-house SEO hire | Big traditional agency | Freelance SEO consultant | |
|---|---|---|---|---|
| Cost | Flat-fee audit, scoped upfront | Full-time salary before you've validated the plan | Expensive, audit sold as an upsell to a broader retainer | Cheaper, but findings rarely reach your dev team |
| Time to value | Findings and fix list inside 2 weeks | Weeks to hire, more to ramp on your stack | Slow — audits queued behind account management | Fast to start, slow to implement |
| Findings become fixes | Yes — same team can implement, no handoff | Depends entirely on the hire's bandwidth | Rarely — audit and execution are separate line items | No — you still need someone to ship it |
| Accountable to | The fix list actually shipping | Activity | Deliverables — the audit itself | Hours |
| After the audit | 30-day re-check included by default | Sits in a drive until someone has time | Upsell conversation for the next retainer | Engagement typically ends |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Have no live site or indexed content yet — there's nothing to audit
- Want a generic best-practice checklist rather than a site-specific findings document
- Are looking for a one-time PDF with no intention of implementing anything
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Have organic traffic or rankings that stalled, dropped, or never grew despite real investment
- Have a dev team but no clear channel for SEO fixes to reach them
- Ran an SEO engagement before and got a report, not a result
- Want to know the actual state of your site before committing to a longer SEO retainer
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
What exactly do you audit?
Technical SEO (crawlability, indexation, Core Web Vitals, structured data), on-page SEO (search intent, internal linking, cannibalization), and content and keyword gaps against your funnel — all in one engagement.
How is this different from an automated audit tool?
Automated tools generate a scored checklist. We review the raw crawl and your GA4/Search Console data ourselves and write findings specific to your site, ranked by estimated pipeline impact — not a generic severity score.
Will my developers actually be able to use the findings?
Yes. Every fix is written as a ticket — the exact URL, the exact tag or rule, the exact change — because our audit team works alongside our own developers day to day.
Do you also implement the fixes, or just report them?
Both are available. The audit stands alone as a findings document and fix list. If you want us to ship it, the same team that wrote the findings can implement them.
How long does an audit take?
Typically two weeks from kickoff to the findings document and fix list, depending on site size and crawl depth.
What if my site is on a platform you don't usually work with?
We audit any publicly crawlable site regardless of platform. Implementation support depends on the platform — we’ll confirm fit in the first meeting.
Do you only work with SaaS companies?
Our primary focus is B2B SaaS and scale-ups, but the audit methodology applies to any B2B site with organic ambitions.
Can you serve us outside the Nordics, UK, or US?
Our core delivery model is built for Nordic and English-speaking B2B teams. We’re open to conversations outside that if the fit is right — ask us directly.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com