Your content was translated word-for-word. It reads correctly and ranks nowhere — because it doesn't match how buyers in this market actually search.
INTERNATIONAL SEO FOR B2B SAAS
Rank in every market you sell into — not just the one you started in.
Local keyword strategy, native-market content, and the technical execution to back it — built by a team that ships the dev fixes most international SEO vendors just recommend. Measured on organic pipeline per market, not hreflang tickets closed.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’re selling into a new market. Your search visibility hasn’t followed.
Your home-market keyword list doesn't transfer. Search intent, terminology, and competition are different in Oslo than in New York.
The board approved market entry on a timeline. A generic "international SEO audit" doesn't fit inside it.
They're selling into a market where your organic presence is close to zero, and nobody owns fixing that.
A local agency in-market, an SEO consultant at HQ, a dev team that doesn't prioritize either — nobody owns the outcome.
You tried to expand once, it didn't land, and now there's internal skepticism about trying again.
Why Growston
Most agencies sell “international SEO.” Most of that is a hreflang tag.
Real international SEO is a local strategy: keyword research done in-market, content built for local search intent, technical implementation shipped by engineers who understand cross-border sites — not a checklist item on a global SEO retainer.
A typical international SEO vendor
- Translates existing content, calls it localization
- Sets hreflang and geotargeting, considers the job done
- One local agency per country, none of them talk to each other
- Reports on rankings only
- Local agency can't communicate with HQ
Growston
- Builds keyword and intent research per target market, then writes for it
- Ships the full technical layer — hreflang, canonicalization, CDN/geo-routing, Core Web Vitals per market
- One accountable team across every market in scope, reporting to one plan
- Reports on organic pipeline per market, tied to your commercial targets
- Warsaw-based team built specifically to bridge HQ and target-market execution — Nordic discipline, English-fluent delivery
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack international SEO for B2B SaaS
International SEO covers everything a market-entry search strategy needs — sized to the markets you’re actually entering, delivered by senior specialists who stay.
Local Keyword & Intent Research
What buyers actually type, in this market, at each funnel stage — not your home-market list run through a translator.
Native Content Localization
Written for the market, not translated into it. Terminology, tone, and examples that match how the buyer already thinks.
Technical Market-Entry Setup
Hreflang, geotargeting, canonical structure, and CDN/routing configured correctly from day one — shipped by our own engineers.
Local Link Building & Digital PR
Authority signals from sources search engines in that market actually trust — not a global backlink list.
AI Search Visibility per Market
How ChatGPT, Perplexity, Gemini, and AI Overviews describe you — checked and built for, market by market.
Reporting by Market
One dashboard, broken out per country, tied to pipeline — not a rankings spreadsheet per vendor.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) — A full review of your current visibility in the target market: rankings, technical setup, content gaps, and competitor positioning, including how AI answer engines currently describe you there.
You receive
A written findings document naming the gaps, market by market.
02
30/60/90 Plan
A sequenced plan mapping keyword strategy, content, technical fixes, and link building to your go-live timeline — scoped to a commercial outcome, not a deliverable list.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Technical fixes shipped, localized content published, local authority building started — inside your workflow, not handed off as tickets you have to prioritize yourself.
You receive
A live, indexed, market-specific presence — not a report someone else owns.
04
Optimize & Report
Ongoing keyword and content expansion, monthly reporting per market, and a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
Fintech Platform — 5x Organic Traffic Through Technical SEO
B2B Marketplace — International Expansion into UK & Nordics
Appjobs
Transparency
What your monthly report looks like
One dashboard, broken out by market, plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report your CEO can read in five minutes, tied to organic pipeline per country, not rankings alone.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named SEO strategist and the specialist bench — content, technical, link building, GEO — as the plan requires
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A 30/60/90 roadmap per target market, tied to a commercial outcome
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Local keyword and intent research, not a translated keyword list
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Native-market content, written for local search intent
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Technical implementation shipped by our own engineers — hreflang, geotargeting, Core Web Vitals
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A live dashboard plus a monthly written narrative, broken out by market
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Local in-market agency | Generic "international SEO" vendor | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing across every market in scope | New hire per market — recruiting, ramp, salary | Reasonable per-market cost, but fragmented across markets | Low cost, low output — a hreflang tag and a translated sitemap |
| Time to value | Weeks — audit to a live, indexed presence | Months of hiring, plus local-market ramp | Fast locally, but no shared strategy across markets | Fast to set up, slow to ever rank |
| Strategy + execution together | Yes — one team, one plan, every market | Depends entirely on the hire | Rarely connected to HQ strategy | No — technical setup without content or link strategy |
| Accountable to | Organic pipeline, per market | Activity | Local rankings, disconnected from pipeline | Tickets closed |
| After launch | Runs and expands the system monthly | Maintenance mode, market by market | Handoff between local vendors | Static — nothing compounds |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue or pre-product-market-fit — market-entry SEO is premature
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Only want hreflang and geotargeting configured, with no content or link strategy
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS or scale-up entering Norway, Sweden, the UK, or the US — or a Nordic company expanding into English-speaking markets
- Have (or are approaching) €2M+ ARR and a board-approved market-entry timeline
- Tried a DIY or translated-content approach that didn't land
- Want one accountable team across every market, not a stack of local vendors
- Are ready to give us access to your existing content, data, and in-market decision-makers
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
Is this translation, or is this different?
Different. Translation moves your words into another language. International SEO rebuilds your keyword strategy, content, and technical setup around how buyers in that market actually search.
How is this different from a local in-market agency?
A local agency knows the market but rarely connects to your HQ strategy or your engineering team. We do both — Warsaw-based, built for exactly this bridge.
How long until we rank in the new market?
Technical fixes and localized content typically ship inside the first 30–90 days. Rankings and organic pipeline compound from there — we’ll give you a realistic timeline in the audit, not a generic promise.
Do you handle the technical implementation, or just recommend it?
We ship it. Hreflang, canonical structure, geotargeting, and Core Web Vitals fixes are implemented by our own engineers, not handed to your dev team as a backlog item.
Which markets do you cover?
Norway, Sweden, the UK, and the US as primary markets — with Nordic-fluent delivery and English-fluent commercial communication.
You're based in Warsaw — can you really operate at Nordic pace and understand Nordic search behavior?
Yes. Our team is built specifically to serve Nordic and English-speaking B2B markets — not a Polish agency that happens to take international clients.
What size company is this built for?
Companies at or approaching €2M+ ARR with a board-approved timeline to enter a new market — not pre-revenue companies testing an idea.
What happens to our existing SEO in our home market?
We scope international SEO alongside your existing organic presence — it’s additive, not a replacement, and reported separately per market.
What if the market entry doesn't perform?
We review against the 30/60/90 plan every quarter. If the plan isn’t producing, we tell you — with the data — before you ask.
Do you only work with SaaS companies?
No — B2B services and scale-ups entering these markets fit as well, provided the ICP and revenue profile match.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com