SEO REPORTING & ANALYTICS FOR B2B SAAS

See exactly which SEO work moves pipeline — without waiting for a quarterly deck to tell you.

GA4, GTM, server-side tracking and attribution — built by the same team that ships your SEO work, not bolted on by a separate vendor afterward.

5.0 · 15+ reviews from
Michal Glinka

Michal Glinka

Head of Analytics & Tracking

You'll meet me — not a sales rep. I check your GA4 and tags before every call.

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We review your tag, analytics and consent signals before we meet — so the meeting starts at your numbers, not at zero.

  • B2B teams in Oslo, Stockholm, London and NYC

Trusted by B2B teams that measure marketing in revenue

AdidasHeliosAudiIKEAFAKRO

The situation

You get a monthly SEO report. You still can’t tell the board where pipeline is coming from.

Rankings are up. The dashboard still doesn't say a word about revenue.

GA4 and GTM were set up once, by whoever built the site, and nobody has opened the container since.

A lead crosses from organic to email to a sales call, and your attribution model loses the thread halfway through.

The monthly report is forty slides of sessions and impressions — zero slides of qualified pipeline.

Nobody can tell the CEO which keyword, page, or campaign actually paid for itself this quarter.

Every quarter you ask the agency for the same three numbers, and every quarter you get a different answer.

Why Growston

Most agencies send you a sentiment score. We send the fix — the same day.

A typical agency

  • Monthly PDF of traffic and rankings, no line to pipeline
  • GA4/GTM set up once by whoever built the site, then never touched
  • An attribution model nobody on your team can explain
  • You find out tags broke when the numbers stop making sense
  • Reporting is the agency's deliverable, and their format

Growston

  • Live dashboard tied to qualified pipeline and CAC, reviewed with you monthly
  • Analytics owned by the same team shipping your SEO and dev work — audited every quarter
  • A documented attribution model, presented in language your board understands
  • We check your GA4 and tags before every call — the person doing it has a name and a title
  • You own the dashboard, the data, and the reporting — no proprietary lock-in
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
Sample name — CMO, B2B SaaS, London

30 minutes — your numbers, not a pitch.

What we do

Full-stack measurement infrastructure for B2B SEO

Growston builds the measurement layer under your SEO program — GA4, GTM, and attribution — so every ranking ties back to pipeline your CEO can read in five minutes.

GA4 & GTM audit and rebuild

Every tag, trigger, and event checked against what you actually need to measure.

Server-side tracking & offline conversion imports

Close the gap iOS privacy changes and ad blockers opened up.

Attribution modeling

A model you can defend in a board meeting, not a black box.

Custom dashboards (Looker Studio)

One view, tied to pipeline, updated live.

SEO performance tracking

Rankings and traffic mapped through to the pipeline they actually produced.

Tag health & data governance

Ongoing monitoring so a broken tag gets caught by us, not by you noticing the numbers look wrong.

How it works

From audit to a live system in four steps

Every step produces something you keep — whether or not you continue with us.

01

Audit

(Weeks 1–2) A full review of your current tracking setup: what's firing correctly, what's broken, what's never been checked since launch.

You receive

A written findings document naming every gap and quick win, reviewed personally by the person running your account — not generated by a tool.

02

30/60/90 Plan

A sequenced plan to close the gaps — GA4/GTM rebuild, attribution model, dashboard — tied to a commercial outcome, not a checklist.

You receive

A roadmap your CEO can read in five minutes.

03

Build & Launch

The tracking layer gets rebuilt: tags, triggers, server-side events, offline conversion imports, attribution model — implemented by engineers, not just recommended in a PDF.

You receive

A running measurement system, not a report someone else owns.

04

Optimize & Report

Ongoing tag monitoring, monthly reporting tied to commercial outcomes, and a quarterly review where you can challenge our model.

You receive

A live dashboard and a monthly written narrative — what changed, why, what's next.

Meeting first, written proposal within 3 business days.

How the first meeting works

We do the homework before we meet — so the meeting starts at your numbers.

Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.

Pre-Meeting SEO Audit

PageSpeed Score 45/100
Core Web Vitals Failed
Index Coverage 78%
Crawl Budget Optimized

Results

What this looks like in practice

Transparency

What your monthly report looks like

A live dashboard plus a written narrative — what ranked, why, and what it produced. No forty-slide traffic decks. A report the CEO can read in five minutes, tied to pipeline, not sessions.

Monthly marketing performance report dashboard with KPI charts

Clients

What B2B teams say after switching

5.0
Michal was one of the best digital marketing managers I have worked with. His strategies were excellent, and he knew how to push the team to be better.
Onajite Omare Content Writer, AppJobs
Verified opinion
At Atlassian, Michal bridged the gap between raw data and marketing strategy, turning technical data into actionable growth opportunities. I cannot recommend him highly enough for any organisation looking for top-tier talent.
Celia Sanchez Senior Marketing Manager, Atlassian
Verified opinion
I strongly recommend Michał for sales, marketing and customer service roles. In a fast start-up environment we achieved a lot of success thanks to his sales and marketing skills.
Piotr Janiszewski Head of Marketing, Beyli
Verified opinion
★★★★★ 5.0 AppJobs
★★★★★ 4.8 Atlassian
★★★★★ 4.9 Beyli

What you get

Deliverables, month by month

  • A named analytics lead — Michal Glinka, Head of Analytics & Tracking — not a rotating account manager

  • GA4 + GTM audit and rebuild where needed

  • Server-side tracking and offline conversion imports

  • A documented, defensible attribution model

  • A live dashboard plus a monthly written narrative

  • A quarterly strategic review where you can challenge the model

The alternatives

The honest comparison

Growston In-house analytics hire Big traditional agency Freelancer / analytics consultant
Cost Fixed-scope, mid-market pricing €70K–€120K/yr in salary, recruiting, and ramp Expensive, tracking treated as a line item under a bigger retainer Low cost, limited capacity
Time to value Weeks — audit to a working dashboard 2–4 months hiring, plus onboarding Slow — tracking work queued behind other deliverables Varies — set-up without ongoing ownership
Tracking + SEO connected Yes — same team ships the SEO work and the tracking Depends entirely on the hire's SEO fluency Rarely — analytics and SEO run as separate workstreams No — you still need someone tying it to the SEO plan
Accountable to Pipeline tied to your SEO investment Uptime of the tags Activity / hours billed The one-time setup
After launch Monitored and reported on monthly Maintenance mode, one person's knowledge Account handoff to juniors Unreliable continuity

Fit check

Who this is for — and who it isn’t

Not a fit if you

  • Are pre-revenue with no traffic or conversion data yet — there's nothing to attribute
  • Want a one-off audit PDF with no one implementing the fixes
  • Are under roughly €500K in revenue and can't sustain an ongoing retainer
  • Operate in crypto, gambling, adult content, or MLM

A strong fit if you

  • Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
  • Have real SEO or content spend and no reliable way to trace it to pipeline
  • Want reporting owned by the team that also does the SEO and dev work — not a separate vendor with a separate dashboard
  • Are ready to give us access to GA4, GTM, and your CRM so the numbers actually connect

Related services

The rest of the growth engine

SEO

Rank for the searches your buyers make — technical, on-page, and links, tied to pipeline instead of traffic charts.

SEO Audit

A technical, on-page, and content audit that ends in a prioritized fix list your developers can act on — not a 40-page PDF that sits in a shared drive.

On-Page SEO

Title tags, content structure, internal links, and schema — rewritten and shipped, not just flagged in a spreadsheet. Measured against rankings and pipeline, not "recommendations completed."

Keyword Research & Analysis

Built from your ICP's real language, your competitors' visible gaps, and how AI answer engines already describe your category — handed to your team as briefs they can ship, not a spreadsheet they shelve.

Link Building

Digital PR and entity-led outreach, tied to the technical and on-page fixes that make those links actually convert to organic pipeline — built by the same team that runs the rest of your SEO.

Local SEO

Location-specific technical SEO, market pages, and local entity signals for B2B companies expanding into Oslo, Stockholm, London, and New York — built by a team that ships the dev work most agencies just recommend.

International SEO

Local keyword strategy, native-market content, and the technical execution to back it — built by a team that ships the dev fixes most international SEO vendors just recommend. Measured on organic pipeline per market, not hreflang tickets closed.

Competitor Analysis

A full-stack competitor analysis — SEO, paid, content, positioning, and how AI answer engines describe you versus them — built by the team that also ships the fix, not just the findings.

E-commerce SEO

Technical SEO, catalog architecture, and content built for scale — tied to revenue, not rankings alone. Delivered by a team that ships the fix in code, not just in a slide.

SEO Setup

A full technical and on-page SEO foundation — audited, fixed, and instrumented — by a team that writes the dev tickets and ships the fix, not just the audit PDF. Measured against organic pipeline, not crawl-score screenshots.

SEO Consulting

Fractional access to a senior SEO strategist who audits what you have, prioritizes what to fix first, and — where you scope it in — ships the fix with our own engineering team. Not a monthly call. A standing second opinion your team can act on this week.

SEO Strategy

Technical SEO, content, and links, tied to pipeline — built by a team that also ships the dev fixes most SEO agencies only recommend.

Technical SEO

Crawlability, Core Web Vitals, structured data and rendering, fixed by a team that writes the ticket in dev language and ships it — not an audit PDF someone files away.

The people on your account

Named senior strategists — not “our team”

You meet the people who will run your strategy before you sign. They stay on it after.

Michal Glinka

Dedicated Marketing Director

Sets growth strategy, prioritizes channels, and owns performance outcomes.

Tomasz Nowak

Project Manager

Controls timelines, deliverables, and keeps execution on track.

Karolina Wiśniewska

SEO Analyst

Builds and optimizes pages around live keyword and AI-search demand.

FAQ

Before you ask

Do you replace our current analytics setup, or work with what we have?

We audit what’s there first. If GA4 and GTM are fundamentally sound, we rebuild only what’s broken — we don’t strip out working infrastructure to justify the engagement.

What's the difference between this and just hiring an analytics freelancer?

A freelancer sets up tracking and leaves. We keep the same team that builds your dashboard connected to the SEO and dev work generating the data, so a tracking gap gets caught before it shows up as a wrong number in your board report.

Do we own the dashboard and the data?

Yes. No proprietary lock-in. You keep the reviews, the reporting, and the data whether or not the engagement continues.

How is attribution actually modeled?

We document a model specific to your buyer journey and sales cycle, present the logic in plain language, and revisit it quarterly — it’s not a black-box tool setting.

Can you work with our existing CRM and sales stack?

Yes — offline conversion imports and server-side tracking are built to connect ad platforms and GA4 to whatever CRM you already run.

What if our tracking is a mess right now?

That’s the most common starting point. The audit is built to find exactly that, and the 30/60/90 plan sequences the rebuild so nothing breaks mid-fix.

How long until we see a working dashboard?

Audit in weeks 1–2, plan follows, rebuild typically lands inside the first 60 days — timeline depends on how much of the current setup is salvageable.

Do you only work with SaaS companies?

No — B2B services, fintech, and industrial companies with a comparable sales cycle are a fit. Anti-ICP details are in §10.

Next step

Book a meeting. Get a proposal.

  • Proposed meeting times within 1 business day
  • 30 minutes with a senior strategist who reviewed your reputation before the call
  • Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
  • No obligation — the proposal is yours to keep
Michal Glinka
Michal Glinka Senior GTM Strategist · runs every first meeting personally

Let's meet

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Prefer email? Write to hello@growston.com

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