The site gets traffic. Form submissions stay in the single digits a month.
WEBFLOW DEVELOPMENT FOR B2B SAAS
A Webflow site that turns visitors into pipeline — not one that just wins design awards.
Most Webflow shops hand you a beautiful site and disappear. Growston builds it as part of your growth engine — SEO-ready, instrumented, and run by the same team as your marketing strategy.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
Your site looks fine. It isn’t producing pipeline.
Core Web Vitals fail on mobile. Google notices before your buyers do.
Every landing page needs a dev ticket and a two-sprint wait.
Webflow was set up once, by someone who's gone. Nobody can safely add a page.
No GA4 events worth trusting, no server-side tracking, no attribution back to pipeline.
Handoff broke. Nobody owns the result now.
Why Growston
Most agencies build sites. We build growth engines.
A Webflow build is a deliverable. A Webflow site wired into SEO, tracking, and your growth strategy is an asset. That's the difference between an agency and a partner who owns the outcome with you.
A typical Webflow shop
- Hands off a design file and a site; the relationship ends at launch
- Instrumentation is an afterthought, if it happens at all
- SEO is "we'll leave that to your SEO agency"
- Bills by the project, no accountability past handoff
- Local generalist, no cross-border fluency
Growston
- Ships the site as part of an embedded team that stays — same people who run your SEO and analytics
- GA4, GTM, and server-side tracking wired in before launch, not after
- Built SEO-ready from the sitemap up — schema, Core Web Vitals, crawlability by search and AI answer engines
- Reports against pipeline and conversion, not deliverables shipped
- Warsaw-based team built specifically for Nordic and English-speaking B2B
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack Webflow development for B2B
Webflow Development sits inside Growston’s Web + Design pillar — the same team responsible for UX, SEO, and analytics, so nothing gets built in isolation.
Webflow build & migration
New builds, redesigns, and migrations off WordPress or legacy CMS, with a clean information architecture from day one.
CRO-led UX
Every layout decision is made against conversion, not visual trend — asymmetric hero composition, one primary CTA per screen, thumb-reach placement on mobile.
SEO-ready architecture
Clean URL structure, schema markup, sitemap, and internal linking built for crawlability by search engines and AI answer engines (GEO).
Core Web Vitals & performance
Image optimization, lazy-loading, and Webflow-native performance tuning to pass CWV on launch, not six months later.
CMS & content ops
Webflow CMS structured so your marketing team can ship pages and blog posts without opening a ticket.
Analytics & tracking
GA4, GTM, and server-side tracking instrumented at launch, connected to the same reporting your growth team already uses.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) Full review of your current site: UX friction points, Core Web Vitals, SEO foundation, tracking gaps, CMS structure.
You receive
A written findings document naming the gaps and the quick wins.
02
30/60/90 Plan
A build plan scoped to pages, sub-service blocks, and the commercial outcome the site needs to hit — not a deliverable list.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
The Webflow build, CMS setup, schema, and tracking go live — reviewed against the same growth plan your marketing team is running.
You receive
A live, SEO-ready, instrumented site.
04
Optimize & Report
Ongoing CRO, content-ops support, and monthly reporting tied to conversion and pipeline, not page views.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting Audit
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
Appjobs
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report your CEO can read in five minutes, tied to conversion and pipeline, not page views.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
-
A Webflow site built to your 30/60/90 plan — architecture, CMS, and schema included
-
Core Web Vitals passing on launch, not "optimized later"
-
GA4, GTM, and server-side tracking wired in and verified
-
A CMS your marketing team can actually use without a developer
-
Internal linking and sitemap structured for SEO and GEO from day one
-
A monthly dashboard plus written narrative once the site is live
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelance Webflow developer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | Full-time salary, recruiting, and ramp | Expensive, top-heavy pricing | Cheapest, most variable in quality |
| Time to value | Weeks — audit to a live, instrumented site | Months to hire, plus ramp | Slow, fragmented internally | Fast, but no strategy behind it |
| Design + engineering + SEO together | Yes — same team that runs your growth strategy | Depends entirely on the hire | Rarely — sold as separate services | No — you coordinate the rest yourself |
| Accountable to | Conversion and pipeline outcomes | Activity | Activity / hours billed | The brief as written, nothing more |
| After launch | Runs and improves the site monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Want a template site with no SEO, tracking, or growth plan behind it
- Are pre-revenue with no product-market fit yet
- Want hourly billing or piecework rather than an accountable engagement
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Need a site that's SEO-ready and instrumented from launch, not "fixed later"
- Want the same team building the site to also run your growth strategy
- Are ready to give us access to your current stack, analytics, and decision-makers
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Before you ask
Who owns the site and the CMS after launch?
You do. The site, the CMS, the data, and the analytics are yours — no proprietary lock-in.
Do you only build in Webflow, or also WordPress?
We build in both. Webflow is our default recommendation for marketing-led B2B sites that need a non-technical team editing content directly.
Will the site actually rank, or is that a separate service?
It’s built SEO-ready from the sitemap up — schema, Core Web Vitals, crawlability. Ongoing SEO strategy is a related, separately scoped service.
What happens to our existing SEO rankings during a migration?
We map redirects, preserve URL equity, and validate indexing before and after launch — migrations are scoped specifically to avoid ranking loss.
How long does a typical Webflow build take?
Scoped after the audit — most mid-size B2B sites launch in 6–10 weeks from kickoff, depending on page count and CMS complexity.
Can our marketing team edit the site ourselves after launch?
Yes — the CMS is structured specifically so non-developers can add and edit pages without a ticket.
Do you handle GA4 and tracking, or just the build?
Both. GA4, GTM, and server-side tracking are part of every Webflow engagement, not an add-on.
You're based in Warsaw — can you really serve Nordic and US teams?
Yes. Growston is built specifically for Nordic, UK, and US B2B clients — the team operates in their time zones, language, and reporting cadence.
What if we need ongoing support after launch?
Optimize & Report is the fourth step of every engagement — ongoing CRO, content-ops support, and monthly reporting.
Next step
Book a meeting. Get a proposal.
-
Proposed meeting times within 1 business day
-
30 minutes with a senior strategist who reviewed your reputation before the call
-
Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
-
No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com