Your SEO numbers look fine. Ask an AI answer engine about your category and your name doesn't come up.
GEO STRATEGY FOR B2B SAAS
Be the answer buyers get when they ask ChatGPT, Perplexity, or Gemini — not just the link Google shows.
Most agencies treat GEO as a slide on top of an SEO retainer. We run it as a named service line — entity structuring, answer-ready content, and the technical fixes to ship it — because we’re built to close the gap between marketing strategy and engineering execution, not just recommend it.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You rank on Google. AI answer engines have never heard of you.
Content optimized for 2019-style SEO rarely gets quoted, summarized, or linked by an AI answer engine.
GEO sits between SEO, content, and PR — and in most companies, that means nobody owns it.
Ask most SEO vendors for a GEO deliverable and you get a paragraph in a deck, not a system.
AI Overviews and chat answers pull from sources you haven't identified — reviews, comparison sites, forums — and you have no process to influence them.
"Are we visible in AI search?" is becoming a board-level question, and most marketing teams don't have an answer yet.
Why Growston
Most agencies bolt GEO onto an SEO retainer. We built it as a core service.
We're one of the few agencies treating Generative Engine Optimization as a primary service line, not an add-on slide. This will soon be table stakes. We're early.
A typical SEO agency
- Mentions GEO as a bonus line in the SEO deck
- Optimizes for Google rankings only
- Delivers a keyword-focused content calendar
- Reports on rankings and traffic
- Recommends technical fixes in a PDF nobody implements
Growston
- Runs GEO as a named service line, with its own methodology, deliverables, and reporting
- Optimizes for how buyers actually search — Google, ChatGPT, Perplexity, Gemini, AI Overviews
- Builds entity-based, citation-ready content structured for how AI engines extract and summarize
- Reports on where and how your brand is being cited, quoted, and recommended
- Writes the tickets in dev language and ships the schema and structured data
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack GEO for B2B
GEO covers everything needed to make your company legible to AI answer engines — sized to what your site and content actually require, delivered by senior people who stay.
AI Visibility Audit
A full review of how ChatGPT, Perplexity, Gemini, and Google AI Overviews currently describe your company, your category, and your named competitors.
Technical Implementation
Schema.org markup, structured data, and the site-level fixes GEO requires — shipped by our own developers, not handed off in a PDF.
Entity & Source Structuring
We structure your site, schema, and public data so AI systems can correctly identify who you are, what you do, and why you're credible.
GEO Reporting
Monthly tracking of citation frequency, share of voice in AI answers, and referral traffic from AI platforms — tied to pipeline, not vanity metrics.
Answer-Ready Content
Content built to be extracted, summarized, and cited — not just ranked. Declarative structure, clear entities, real evidence.
Third-Party Source Strategy
Identifying and influencing the reviews, comparison sites, and forums that AI engines actually cite for your category.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) Full review of current AI-search visibility — how your brand, category, and competitors appear across ChatGPT, Perplexity, Gemini, and Google AI Overviews, plus a technical structured-data audit.
You receive
A written findings document naming where you're cited, where you're invisible, and why.
02
30/60/90 Plan
A sequenced plan connecting entity structuring, content, and technical fixes to a measurable visibility target.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
We implement schema and structured data, rebuild priority content for citation, and begin the source-influence outreach the plan calls for.
You receive
A live, structured, AI-readable presence — not a recommendations document.
04
Optimize & Report
Ongoing monitoring of AI citation frequency and share of voice, monthly reporting tied to commercial outcomes, quarterly strategy review.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Prepared before your meeting — sample findings
Reviewed by the strategist you'll meet — not generated by a tool.
Results
What this looks like in practice
B2B Marketplace — International Expansion into UK & Nordics
Fintech Platform — 5x Organic Traffic Through Technical SEO
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Transparency
What your monthly GEO report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to commercial outcomes, not activity.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named GEO strategist and, where scoped, technical implementation support embedded in your team
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A 30/60/90 roadmap tied to a measurable AI-visibility target
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Entity structuring, schema markup, and structured-data implementation across priority pages
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Answer-ready content rebuilt or created for your highest-intent topics
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Monthly citation-frequency and share-of-voice tracking across major AI answer engines
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo specialist | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing, GEO as a named service line | Hiring and training someone who may not know GEO yet | GEO sold as an SEO add-on, priced at full retainer rates | Cheap, but no technical implementation capacity |
| Time to value | Weeks — audit to a running GEO program | Months to hire and train | Slow — GEO treated as an afterthought | Content only, no schema or technical work |
| Strategy + execution together | Yes — same team plans and ships | Depends entirely on the hire | Rarely — sold as separate services | No — someone else still has to ship the technical fixes |
| Accountable to | Citation frequency and pipeline | Activity | Activity / hours billed | Hours |
| After launch | Runs and improves the system monthly | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — visibility work is premature before there's a category to be cited in
- Want a one-off audit with no implementation
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Already invest in SEO or content and want to extend that investment into AI answer engines
- Want technical implementation — schema, structured data — shipped, not just recommended
- Are ready to give us access to your site, CMS, and analytics so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
FAQ
Before you ask
What is GEO (Generative Engine Optimization)?
GEO is the practice of structuring your website, content, and public data so AI answer engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — can identify, understand, and cite your company correctly.
How is GEO different from SEO?
SEO optimizes for ranking in a list of links. GEO optimizes for being extracted, summarized, and cited inside a generated answer. The technical foundations overlap; the content and structuring do not.
Do we need to already do SEO before starting GEO?
Not strictly, but GEO builds on the same technical foundation as SEO — crawlable pages, structured data, and a clear site architecture. If those are missing, we address them first.
How do you measure GEO results?
We track citation frequency across major AI answer engines, share of voice against named competitors, and referral traffic and pipeline from AI platforms — reported monthly.
Can you guarantee we'll be cited by ChatGPT or Perplexity?
No one can guarantee placement inside a generative answer, the same way no one can guarantee a #1 Google ranking. We can guarantee the technical and content work that gives you a real chance, tracked transparently.
Who owns the content and schema you build?
You do. You own the content, the structured data, and the reporting at all times. No proprietary lock-in by design.
How long before we see visibility changes?
Early technical fixes — schema, structured data — often show up in AI-engine crawls within weeks. Content citation and share-of-voice shifts typically take two to four months, depending on your existing content depth.
What size company is this built for?
Companies with roughly €2M+ ARR and an existing marketing function, in the Nordics, UK, US, or expanding into them — the same profile as our other strategic marketing engagements.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com