Your marketing team is too small to execute everything. You need extra hands, not more strategy decks.
MARKETING TEAM AUGMENTATION FOR B2B SAAS
Senior marketing hands, embedded in your team within two weeks — not the six months a hire takes.
Growston extends your marketing team with senior specialists — SEO, GEO, paid, content, web development or analytics — who work inside your Slack, your CRM and your roadmap, scaled up or down by the month.
5.0 · 15+ reviews from
Michal Glinka
Marketing Consultant & Project Manager
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams across Oslo, Stockholm, London and the US market
Trusted by B2B teams that measure marketing in revenue
The situation
Your roadmap grew faster than your headcount.
Six real situations that send B2B marketing teams looking for senior capacity instead of another job posting.
You need SEO, paid, content or analytics expertise now — a full-time senior hire is 3–6 months of recruiting and ramp away.
A launch, a funding round, a conference push — the work triples for six weeks, then it doesn't. Headcount doesn't flex that way.
You need someone to write 8–10 SEO blog posts a month, but your team is too small.
Multiple freelancers means multiple hand-offs, multiple styles, and you doing the project management on top of your own job.
The board wants faster execution now. Recruiting, onboarding and ramping a full department takes months you don't have.
Why Growston
Most staffing options send you a resume. We send a specialist who’s already working by week two.
A marketplace matches you with whoever's available and moves on to the next placement. Growston matches a senior specialist from its European network to your specific gap — and keeps them accountable to your roadmap, not to a placement fee.
A typical staffing option
- Matches you with whoever's available and moves on
- Weeks of onboarding before real work starts
- Fixed hours — scaling down mid-contract means a termination conversation
- You manage the freelancer relationship on top of your day job
- Junior talent, priced like a full agency
Growston
- Matches a specialist from Growston's European senior network to your specific gap — SEO, GEO, paid, content, web development or analytics
- Working inside your Slack or Teams, your CRM and your workflow within 1–2 weeks
- Flexible 10–40 hours a week, scaled up or down monthly as the workload changes
- Weekly sync calls and monthly reporting — you stay informed without becoming a project manager
- Senior-only delivery at mid-market pricing — no agency overhead layer
What we do
One embedded team, six specialist lanes
Growston’s Marketing Team Augmentation extends your existing team with senior specialists matched to the gap you actually have — not a generic body, a person who plugs into the channel you’re missing.
SEO & GEO specialists
Technical SEO, content built around topical clusters, and Generative Engine Optimization — so you show up in Google and in ChatGPT, Perplexity and Gemini.
Paid media specialists
Google, LinkedIn and Meta campaigns run against the same pipeline definition as the rest of your funnel — not reported on click-through rate alone.
Content & copywriting specialists
Blog posts, service pages and case studies that clear the backlog without diluting your voice.
Web development specialists
WordPress, Webflow and custom build and fix work — shipped, not just recommended in a PDF.
Analytics & tracking specialists
GA4, GTM and reporting dashboards, so every piece of work the specialist ships can be measured.
CRM & marketing automation specialists
Lead scoring, nurture sequences and CRM workflows — the layer that stops good work from dying in a spreadsheet.
How it works
From capacity gap to embedded specialist in two weeks
Every step produces something you keep — whether or not you continue with us.
01
Audit
A review of your current team, your workload, and exactly where the capacity gap is — channel by channel.
You receive
A written capacity map naming the gap and the specialist profile that fills it — yours to keep regardless of what happens next.
02
30/60/90 Plan
A scoped plan: which specialist, how many hours a week, which channel, and what the first 90 days need to produce.
You receive
A roadmap your CEO or board can read in five minutes.
03
Build & Launch
The matched specialist joins your Slack or Teams, your CRM and your weekly cadence — working inside your workflow from day one, not alongside it.
You receive
A specialist embedded and shipping against your roadmap within 1–2 weeks — not a resume in an inbox.
04
Optimize & Report
Weekly syncs, monthly reporting against the roadmap you agreed to, and hours scaled up or down as the workload shifts.
You receive
A monthly written narrative — what shipped, what's next, and whether the hours still match the workload.
Let's meet
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Results
What embedded specialist capacity looks like in practice
Transparency
What your monthly report looks like
Pipeline-attributed — not just rankings. Every report connects organic traffic to leads, demos and revenue. We flag what moved, what did not and what we are doing about it.
Clients
What B2B teams say about Growston
What you get
Deliverables, month by month
-
A dedicated senior specialist (or specialist bench) matched to your specific gap — SEO, GEO, paid, content, web development, or analytics/CRM
-
Flexible capacity: 10–40 hours a week, scoped to the roadmap, not a fixed job description
-
Weekly sync calls and Slack integration — inside your workflow, not alongside it
-
Monthly reporting tied to the roadmap you agreed to
-
Hours scaled up or down monthly as the workload shifts
-
Ramp-up in 1–2 weeks, not the 3–6 months a full-time hire takes
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing for senior delivery — no agency overhead | €400K–€800K/yr in salary, recruiting and ramp for a full department | Expensive, top-heavy pricing for work spread thin across clients | Cheap per hour, but coordination costs add up fast |
| Time to value | 1–2 weeks from matched specialist to embedded in your workflow | 3–6 months hiring, plus ramp | Slow — briefs handed to juniors, fragmented internally | Fast to start, but no system behind it |
| Strategy + execution together | Yes — the specialist plugs into your existing roadmap and reports against it weekly | Depends entirely on who you hire | Rarely — services sold as separate line items | No — you still coordinate every freelancer yourself |
| After launch | Scales up or down monthly as the workload shifts — no termination conversation | Maintenance mode, then another hiring cycle if they leave | Account handed off to juniors | Unreliable continuity — availability shifts project to project |
Fit check
Who this is for — and who it isn’t
Not a fit if you:
- Have no marketing function or leader to plug the specialist into
- Are pre-product or pre-revenue with no proven offer yet
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you:
- Already have a marketing function or leader in place — you need hands, not a strategist
- Are a B2B SaaS, scale-up, or growing company in the Nordics, UK, US, or expanding into them
- Have a specific, nameable gap — SEO, paid, content, web development, or analytics — that a full-time hire can't fill fast enough
- Can commit to roughly 6 months so the specialist has time to ramp and show results
- Are ready to bring the specialist into your actual tools — Slack/Teams, CRM, project board — not keep them at arm's length
The people on your account
Named senior specialists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
FAQ
Before you ask
What is marketing team augmentation?
Marketing team augmentation means adding a senior Growston specialist — SEO, GEO, paid, content, web development or analytics — directly into your existing marketing team, working inside your own tools and your roadmap, for a set number of hours a week.
How is this different from hiring a freelancer?
Freelancer marketplaces match you with whoever’s available and move on. Growston specialists come from a vetted European senior network, join weekly syncs, and report monthly against the roadmap — not a one-off deliverable list.
How fast can a specialist start?
Most engagements ramp in 1–2 weeks from the scoping call to a specialist working inside your Slack or Teams and your CRM.
How many hours a week do I get?
Between 10 and 40 hours a week per specialist, scoped to the size of the gap — not a fixed job description.
Can I scale hours up or down?
Yes. Hours scale monthly as your workload shifts — a launch or a quiet quarter changes the scope, not the relationship.
What if we need more than one specialist?
Multiple specialists across SEO, paid, content, design or analytics can run under the same weekly cadence and monthly report.
How is this different from Strategic Oversight or an On-Site Marketing Manager?
Strategic Oversight and the On-Site Marketing Manager give you fractional leadership — someone who owns the strategy and the roadmap. Marketing Team Augmentation gives you the execution hands underneath that roadmap. Many clients run both together.
You're based in Warsaw — can you operate at Nordic, UK or US pace?
Growston is built specifically for that: Warsaw operations, Nordic-grade directness, and English-fluent delivery, serving clients in Norway, Sweden, the UK and the US as a matter of design, not an afterthought.
Next step
Book a meeting. Get a proposal.
- Proposed meeting times within 1 business day
- 30 minutes with a senior strategist who reviewed your capacity gap before the call
- Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
- No obligation — the proposal is yours to keep
Michal Glinka
Marketing Consultant & Project Manager
Let's meet
Fill in the details and we will prepare a written proposal within 24 hours — no obligation.