You publish monthly, but nobody can tell you which article touched a closed deal
CONTENT STRATEGY FOR B2B SAAS
Content that ranks, gets cited by AI, and still ends up in your pipeline report.
Topical clusters, technical SEO, and Generative Engine Optimization, built by a team that also ships the site and tracking fixes most content agencies just recommend.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’ve been publishing for a year. Organic still isn’t producing pipeline.
Your content calendar is a list of keywords, not a system tied to the buyer journey
The last core update — or the rise of AI answer engines — quietly cut your visibility, and nobody noticed for months
Marketing writes it, dev never ships the schema or the internal links that would make it work
Competitors show up in ChatGPT and Perplexity answers. You don't.
You've hired three different writers this year, and none of the content sounds like it's from the same company
Why Growston
Most agencies deliver a content calendar. We also ship the infrastructure that makes it rank — and get cited.
A typical content agency
- Delivers a keyword list and a publishing schedule
- Writes the article, hands it off, hopes dev implements the schema
- Optimizes for Google only
- Reports on posts published and traffic volume
- One writer, no specialist bench
Growston
- Builds topical clusters mapped to buyer intent, tied to a measurable pipeline outcome
- Writes the ticket in dev language and ships the fix — implementation isn't optional
- Optimizes for Google and how ChatGPT, Perplexity, and Gemini describe you (GEO)
- Reports on content-attributed pipeline, not vanity metrics
- Full access to the stack — SEO, GEO, web dev, analytics — as the plan requires
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack content strategy for B2B
Growston builds and operates your content system — strategy, clusters, production, and the technical implementation that makes the content actually rank and get cited — as one accountable team, not a stack of freelancers.
Content Strategy & Roadmap
Pillar and cluster architecture mapped to your ICP's buyer journey, not a keyword spreadsheet.
Topical Clusters & Entity SEO
Content built around topics and entities search engines and AI models already associate with authority, not isolated keyword pages.
GEO (Generative Engine Optimization)
Structuring content so ChatGPT, Perplexity, Gemini, and AI Overviews cite you as a source, not just Google.
Content Production
Briefs, drafts, and edits from writers who understand B2B SaaS, not generalist copywriters.
Technical Implementation
Schema markup, internal linking, Core Web Vitals fixes — shipped by developers, not left on a to-do list for your team.
Reporting & Attribution
Content tied to pipeline in GA4, not just sessions and time-on-page.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full review of your existing content: what's ranking, what's stalled, what's cited by AI answer engines, and what's a gap against your ICP's real search behavior.
You receive
A written findings document naming the highest-leverage gaps and quick wins.
02
30/60/90 Plan
A cluster architecture and publishing sequence tied to a commercial outcome — pipeline or qualified traffic — not a content calendar for its own sake.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Production and technical implementation run together — briefs, drafts, schema, internal links, and the dev tickets to ship it, shipped by the same team.
You receive
Published, indexed, structured content — not a Google Doc waiting on your dev backlog.
04
Optimize & Report
Ongoing content refreshes, cluster expansion, and monthly reporting tied to commercial outcomes, with a quarterly review where you can challenge our direction.
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
Healthcare SaaS — From Zero to $2M Pipeline in 12 Months
Fintech Platform — 5x Organic Traffic Through Technical SEO
B2B Marketplace — International Expansion into UK & Nordics
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — which clusters are compounding, which pages need a refresh, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to content-attributed pipeline, not sessions.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A named content strategist and access to the SEO, GEO, and dev specialists your plan requires
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A cluster architecture and 30/60/90 roadmap tied to a commercial outcome
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Monthly content production, briefed and edited to B2B SaaS standard
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Technical implementation — schema, internal linking, Core Web Vitals — shipped, not just recommended
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A live dashboard plus a monthly written narrative
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A quarterly strategic review where you can challenge our direction
The alternatives
The honest comparison
| Growston | In-house hire | Big content/SEO agency | Freelance writer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €80K–€150K/yr in salary, recruiting, and ramp | Expensive, top-heavy pricing | Cheap per piece, no strategy layer |
| Time to value | Weeks — audit to a running plan | 2–4 months hiring, plus ramp | Slow, fragmented internally | Fast to start, slow to compound |
| Strategy + production together | Yes — same team, same plan | Depends entirely on the hire | Rarely — strategy and writing sold separately | No — you still need to brief and implement |
| Accountable to | Content-attributed pipeline | Activity | Posts published, traffic volume | Word count, deadlines |
| After launch | Runs and improves the system | Maintenance mode | Account handoff to juniors | Unreliable continuity |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Are pre-revenue with no product-market fit yet — content strategy is premature
- Want a freelance writer on retainer rather than an accountable system
- Are under roughly €500K in revenue and can't sustain a premium retainer
- Want to dictate every headline and only buy hands to type
A strong fit if you
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Have published content before but can't tie it to pipeline
- Want strategy, production, and technical implementation owned by one accountable team
- Are ready to give us access to your CMS, dev backlog, and analytics so we can move at the agreed cadence
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
Who owns the content calendar and the cluster strategy?
We build and run it with you, but you own the content, the briefs, and the reporting — no proprietary lock-in.
How is this different from hiring a content writer or agency?
A writer produces articles. An agency produces a calendar. We build the cluster architecture, write to it, and ship the technical implementation — schema, internal links, dev fixes — that most content agencies hand back to you unfinished.
Do you write the content, or just strategize?
Both. Strategy without production is a deck; production without strategy is a blog nobody reads. We do the full system.
What is GEO, and why does it matter for content?
Generative Engine Optimization is structuring content so AI answer engines — ChatGPT, Perplexity, Gemini, Google AI Overviews — cite you as a source, not just Google’s classic ten blue links. It’s becoming table stakes faster than most agencies have adapted to.
Do you need access to our CMS and dev backlog?
Yes — implementation is part of the service. Without CMS and dev access, we can recommend fixes; we can’t ship them.
Can you serve us outside the Nordics, UK, or US?
Our team is built specifically for Nordic and English-speaking B2B markets. Outside that, we’ll tell you honestly if we’re not the right fit.
You're based in Warsaw — can you really write content that lands with Nordic or US buyers?
Yes. Our content strategists write to the market’s search behavior and tone, not translated from a template. Nordic directness, English fluency, built in.
How long is the initial engagement?
Typically 6–12 months. Content compounds; a one-off sprint rarely produces pipeline.
What if the engagement isn't working?
We flag it in the quarterly review, adjust the plan, or exit professionally. You keep everything produced either way.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com