Your outreach vendor sends a monthly spreadsheet of "placements" you can't verify or trace to a ranking change.
LINK BUILDING FOR B2B SAAS
Earn the links that move your rankings — not a spreadsheet of placements nobody reads.
Digital PR and entity-led outreach, tied to the technical and on-page fixes that make those links actually convert to organic pipeline — built by the same team that runs the rest of your SEO.
5.0 · 15+ reviews from
Michal Glinka
Head of Analytics & Tracking
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You publish, you request links, and your domain authority still isn’t moving the ranking needle.
Competitors with comparable content keep outranking you — and nobody can tell you why.
Link building was a one-off project eighteen months ago. Nothing has shipped since.
Your last agency built links to pages that don't even rank for anything relevant.
You don't know which links in your backlink profile are helping, which are dead weight, and which are actively risky.
Your last three "backlinks" showed up on sites with no organic traffic of their own — link equity from a page nobody visits doesn't move yours either.
Why Growston
Most agencies sell link volume. We sell rankings that hold.
A link-count report tells you activity happened, not whether it worked. We tie every placement to a page, entity, and keyword cluster — and fix the technical issues that determine whether it ranks.
A typical link building vendor
- Sends a monthly spreadsheet of "placements," no context on relevance or impact
- Builds links wherever cheap inventory exists this month
- Link building sold as a standalone project, disconnected from technical SEO
- No visibility into toxic or spammy links already in your profile
- Generic guest-post networks, unvetted, unreadable
Growston
- Reports against ranking and organic-traffic movement for the pages targeted — not link count
- Builds to a prioritized page/entity map derived from your keyword and competitor-gap analysis
- Same team ships the technical and on-page fixes a link needs to actually convert into rank
- Full backlink audit and disavow recommendations included from month one
- Vetted, editorially real placements — digital PR and content-led acquisition, not link farms
Our previous vendor sent us a monthly sentiment score. Growston sent us the response and the fix, same day.
30 minutes — your numbers, not a pitch.
What we do
Full-stack strategic marketing leadership for B2B
Link building at Growston means earning citations from real publications your buyers trust — mapped to the pages and entities that need authority, and backed by the technical fixes that make sure the page is ready to rank.
Digital PR & Outreach
Data-led stories and expert commentary placed with journalists and industry publications, not link marketplaces.
Content-Led Link Acquisition
Linkable assets (original research, tools, benchmarks) built specifically to earn citations, not just traffic.
Competitor Gap & Broken Link Building
Reclaiming the links your competitors have that you don't, and links pointing to dead pages that should point to yours.
Guest Contribution & Vetted Placements
Editorial contributions on sites with real audiences and topical relevance, reviewed against our own quality bar, not a vendor's inventory list.
Internal Linking & Link Equity Distribution
Making sure the authority you earn externally actually flows to the pages that need it.
International Link Building (NO/SE)
Nordic-market outreach and placements for companies expanding into Norway and Sweden.
How it works
From audit to a live system in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
(Weeks 1–2) A full review of your current backlink profile: what's helping, what's toxic, what's missing versus your top three competitors, and which pages have the strongest link-earning potential.
You receive
A written findings document — link-gap map, toxic-link list, and priority pages.
02
30/60/90 Plan
A sequenced outreach and content plan tied to specific pages, entities, and keyword clusters — not a generic "20 links a month" promise.
You receive
A roadmap your CEO can read in five minutes.
03
Build & Launch
Digital PR pitching, content-led asset production, and outreach begin — coordinated weekly with the technical/on-page SEO team so target pages are rank-ready before links land.
You receive
Live placements, verified and logged as they go live.
04
Optimize & Report
Ongoing prospecting, monthly reporting tied to ranking and organic-traffic movement (not raw link count), and a quarterly review where you can challenge the plan
You receive
A live dashboard and a monthly written narrative — what changed, why, what's next.
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet — so the meeting starts at your numbers.
Before the meeting: We review what's public about your marketingsite, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your growth target, what's missing, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No marketing function yet? The meeting covers structure, budget bands, and a realistic build timeline.
Pre-Meeting SEO Audit
| PageSpeed Score | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
What this looks like in practice
AnySilicon
Appjobs
B2B Marketplace — International Expansion into UK & Nordics
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — which links landed, what they’re doing to your rankings, and what’s next. No spreadsheet of unverifiable placements. A report the CEO can read in five minutes, tied to ranking movement and organic pipeline, not link count.
Clients
What B2B teams say after switching
What you get
Deliverables, month by month
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A written backlink audit — toxic links flagged, gaps versus your top 3 competitors mapped
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A prioritized page/entity map that outreach and content are built against
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Monthly digital PR pitching and content-led link acquisition — reported by placement, not promised by quota
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Internal linking recommendations to route authority to priority pages
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A live dashboard plus monthly written narrative tied to ranking and organic-traffic movement
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A quarterly strategic review where you can challenge the plan
The alternatives
The honest comparison
| Growston | In-house SEO hire | Generic link-building vendor | Link marketplace / freelancer | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing | €60K–€100K/yr in salary, recruiting, and ramp | Cheap per-link pricing, costs compound with volume | Lowest upfront cost, quality unverifiable |
| Time to value | Weeks — audit to a running plan | 2–4 months hiring, plus ramp | Fast to start, slow to show ranking impact | Immediate placements, rarely tied to rankings |
| Links tied to technical SEO | Yes — same team ships the technical fixes too | Depends entirely on the hire's scope | No — sold as a standalone deliverable | No — volume over relevance |
| Accountable to | Ranking movement and organic pipeline | Activity | Link count delivered | Number of placements |
| After launch | Runs and improves the link profile monthly | Maintenance mode | Recurring invoice, same tactics | Unreliable continuity, quality drifts |
Fit check
Who this is for — and who it isn’t
Not a fit if you
- Want a fixed monthly link quota with no reporting on ranking impact
- Are looking for the cheapest possible link package — private blog networks and paid link farms are not something we run
- Have no content or technical SEO in place and want link building sold in isolation from the rest of the system
- Operate in crypto, gambling, adult content, or MLM
A strong fit if you
- Are a B2B SaaS or scale-up in the Nordics, UK, US, or expanding into them
- Already have a reasonable content or technical SEO foundation, or are building both alongside link acquisition
- Want links tied to rankings and organic pipeline, not a raw link count
- Are ready to give us visibility into your current backlink profile and site access
The people on your account
Named senior strategists — not “our team”
You meet the people who will run your strategy before you sign. They stay on it after.
Natalia Mazur
Creative Designer
Produces conversion-focused visuals for ads and web.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Before you ask
Do you build links to private blog networks or paid link farms?
No. We run digital PR, content-led acquisition, and vetted editorial placements. Anything that risks a manual action isn’t something we ship.
How do you decide which pages get links first?
From the keyword and competitor-gap audit — we prioritize pages with the clearest revenue or pipeline connection and the shortest distance to ranking movement.
What if we already have a technical SEO or content team?
We coordinate with them directly. Link building without technical and on-page alignment is the most common reason it doesn’t move rankings.
How do you report on results?
Monthly, against ranking position and organic-traffic movement for the pages we targeted — not against a link-count quota.
Do you check for toxic or spammy links already pointing at our site?
Yes, from month one. The initial audit includes a disavow recommendation if needed.
Can you build links in Norwegian or Swedish-language markets?
Yes — our international link building covers outreach and placements native to the Nordic markets, not just translated English assets.
How long before we see ranking movement?
Link building compounds; most engagements start showing measurable ranking movement in 3–6 months, depending on domain competitiveness.
Is link building sold as a standalone service?
It can be scoped that way, but we recommend pairing it with technical or on-page SEO — a link to a page that isn’t rank-ready is a wasted placement.
Next step
Book a meeting. Get a proposal.
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Proposed meeting times within 1 business day
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30 minutes with a senior strategist who reviewed your reputation before the call
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Written proposal within 3 business days — scope, price, and the OKRs we'd commit to
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No obligation — the proposal is yours to keep
Michal Glinka
Senior GTM Strategist · runs every first meeting personally
Let's meet
Prefer email? Write to hello@growston.com