Your team is running campaigns every week. The board still asks where the next ten customers are coming from.
B2B LEAD GENERATION CAMPAIGNS
B2B lead generation campaigns that turn ad spend into qualified pipeline
Growston plans, builds and runs the full campaign stack — paid, account-based outreach, and the nurture that follows — as one embedded team, measured against qualified pipeline, not media spend or open rates.
5.0 · 15+ reviews from
Michal Glinka
Marketing Consultant & Project Manager
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
The situation
You’re running campaigns. You don’t have a pipeline number anyone trusts.
Spend is up. Leads per euro are down, and nobody can point to the exact campaign or channel that broke.
Paid runs in one dashboard, outbound in another, email in a third. Nobody owns the number the board actually cares about.
Outreach to the named accounts you actually want goes nowhere, and nobody can tell you whether it's the list, the message, or the timing.
Marketing hits its lead target every month. Sales still calls the leads junk, and the argument repeats every QBR.
A lead comes in, sits for a week with no sequence behind it, and by the time someone follows up it's cold.
Why Growston
Most campaign vendors run a channel. We also build the system that makes the channel count.
A campaign without infrastructure behind it is a guess with a media budget. Growston pairs the strategist who plans the channel mix with the specialists who ship the paid campaigns, the ABM outreach, and the CRM automation that catches what they produce — inside your business, not alongside it.
A typical campaign vendor
- Runs one channel — paid, or outbound, or email — and reports on that channel's activity.
- Hands you a list of MQLs and calls the engagement done.
- Recommends a landing page fix in a deck you forward to a dev queue.
- Reports impressions, clicks and open rates.
- Warsaw is a place they outsource the execution to.
Growston
- Runs the full campaign stack — paid, account-based outreach, nurture — as one system with one pipeline number.
- Builds the lead scoring and CRM automation that turns campaign MQLs into SQLs — the layer most campaign vendors skip.
- Ships the landing page, the tracking and the CRM fix — because we are also the engineering team.
- Reports qualified pipeline, MQL→SQL conversion and CAC payback — what your board actually asks about.
- Warsaw is the operating base for a team built to serve Nordic and English-speaking B2B — directness, transparency, no fluff.
What we do
A full campaign stack, run by one team
Growston’s B2B Lead Campaigns service plans, ships, and optimises the channels your buyers actually respond to — plus the infrastructure that turns a click or a reply into qualified pipeline.
Multi-channel campaign design
Paid, outbound, and account-based outreach planned against one ICP and one pipeline target, not run as separate line items.
Campaign landing pages
Pages built for the campaign, instrumented from day one, tested against a stated hypothesis instead of shipped and forgotten.
Account-based targeting
Named-account lists and personalised outreach sequences for the enterprise accounts a generic campaign never reaches.
Nurture & marketing automation
Lead scoring and nurture sequences so a campaign lead doesn't sit cold for a week waiting on a human.
CRM & lead routing
CRM setup and workflows so every campaign lead reaches sales with a source, a score, and an owner.
Campaign analytics & attribution
GA4 and server-side tracking so every euro of campaign spend can be traced back to the pipeline it produced.
How it works
From first call to first results in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
A full review of the campaigns currently running — which channels are owned, which are guessed at, where tracking is broken, and where leads die between marketing and sales.
You receive
A written findings document naming the gaps and the quick wins, yours to keep regardless of what happens next.
02
30/60/90 Plan
A sequenced plan connecting the audit to a channel mix, a target account list where relevant, and a pipeline number — scoped to your ICP and team size, not a generic best-practice playbook.
You receive
A roadmap your CEO or board can read in five minutes.
03
Build & Launch
The embedded team — strategist, performance marketer, and where scoped, a developer — builds the campaign assets, sets up tracking, and launches inside your existing CRM and workflow.
You receive
A live campaign, not a deliverable list.
04
Optimize & Report
Ongoing testing against an ICE/RICE-prioritised backlog, monthly reporting tied to qualified pipeline and CAC payback, and a quarterly review where you can challenge our direction.
You receive
A live dashboard and a written narrative — what changed, why, what's next.
Let's meet
Meeting first, written proposal within 3 business days.
How the first meeting works
We do the homework before we meet
We analyze your site before we meet — so the conversation starts at your numbers, not at zero.
Before the meeting: We review what's public about your current campaignssite, ads, positioning, search visibility — before we meet.
In the meeting: 30 minutes on your pipeline target, what's missing from the current campaign mix, and what we'd change. Not a pitch deck.
After: A written proposal within 3 business daysscope, price, and the outcomes we'd commit to. Yours to keep either way.
No campaigns running yet? The meeting covers channel selection, budget bands, and a realistic launch timeline.
Pre-Meeting Audit
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
Results
Real results from client accounts
Transparency
What your monthly report looks like
A live dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks. A report the CEO can read in five minutes, tied to commercial outcomes, not activity.
Clients
What B2B teams say about Growston
What you get
What you get, month by month
-
A named strategist and, where scoped, an embedded specialist bench across paid, ABM, and marketing automation
-
A 30/60/90 roadmap tied to a qualified-pipeline target, not a deliverable checklist
-
Campaign assets shipped — landing pages, ad creative briefs, outreach sequences — not just recommended
-
CRM and lead-scoring work wired in, so leads carry source and intent data to sales
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A live dashboard plus a monthly written narrative tied to pipeline, MQL→SQL conversion, and CAC payback
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A quarterly strategic review where you can challenge the direction
The alternatives
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Mid-market pricing for senior, dedicated delivery | €400K–€800K/yr in salary, recruiting and ramp | Expensive, top-heavy pricing for work spread thin across clients | Cheap, but capacity caps out fast |
| Time to value | Weeks — audit to a running campaign | 3–6 months hiring, plus ramp | Slow — briefs handed to juniors, fragmented internally | Fast to start, but no system behind it |
| Strategy + execution together | Yes — one team plans the channels and builds the infrastructure | Depends entirely on who you hire | Rarely — channels sold as separate line items | No — you still need someone to wire the CRM and ship the assets |
| After launch | Runs, tests and improves the campaign monthly | Maintenance mode | Account handed off to juniors | Unreliable continuity |
Fit check
Who this is for — and who it is not
Not a fit if you…
- You need results in 30 days
- Your site is brand new with zero traction
- Are pre-revenue with no product-market fit yet — campaigns without a proven offer are premature
- Operate in crypto, gambling, adult content, or MLM
Good fit if you…
- Are a B2B SaaS, scale-up, or founder-led company in the Nordics, UK, US, or expanding into them
- Want paid, outbound and nurture run as one system with one pipeline number — not three vendors and a spreadsheet
- Are ready to give us access to your CRM, your ad accounts and your decision-makers so we can move at the agreed cadence
The people on your account
Named senior strategists — not „our team”
You meet the people who will run your campaigns before you sign. They stay on the account after.
Anna Kowalczyk
Brand Strategist
Aligns positioning, offers, and messaging to market demand.
Marek Zieliński
Ad Manager
Launches, tests, and scales high-intent paid media.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
FAQ
Before you ask
Who owns the pipeline number — us or Growston?
You do. We report against it, we’re accountable to it, and every campaign decision is made to move it — but it stays your number, on your dashboard.
What's included in a "B2B lead generation campaign" with Growston?
Paid media (Google, LinkedIn, Meta), account-based outreach where it fits your ICP, the landing pages and creative the campaign runs on, and the nurture and CRM automation that carries a lead from click to qualified opportunity.
How is this different from just running paid ads?
A media buy tells you where the click came from. It doesn’t tell you if it closed. We build the tracking, lead scoring, and CRM automation that connects the campaign to a revenue outcome — the layer most paid-only vendors skip.
We already have a paid media agency. Do we need to replace them?
Not always. Some clients keep an existing paid vendor and bring us in for the campaign infrastructure — landing pages, nurture, CRM, attribution — that connects their spend to pipeline. We’ll tell you plainly in the first meeting if a full replacement makes more sense.
Do you handle outbound and account-based outreach, or only paid?
Both, scoped to what your ICP actually needs. For companies chasing a defined list of enterprise accounts, ABM-style outreach usually outperforms broad paid alone — we’ll size that mix in the audit, not before.
How fast can a new campaign go live?
Once scope is signed, most campaigns launch within two to four weeks — audit and planning first, then build. Speed without the tracking and CRM work in place produces leads nobody can act on, so we don’t skip that step to hit a date.
Can you run campaigns for a company expanding into the Nordics from the US or UK?
Yes — this is one of the reasons Growston exists. Our team operates from Warsaw with Nordic-fluent delivery and English commercial culture, and International Expansion is a dedicated service line for exactly this move.
What happens if a campaign isn't producing qualified pipeline?
We surface it in the monthly report before you have to ask, bring a specific change to the quarterly review, and adjust the channel mix or targeting rather than asking you to keep funding what isn’t working.
Next step
Book a meeting. Get a proposal.
- 30-minute call with a senior strategist
- Written proposal within 3 business days
- Scope, price, OKRs — no obligation
Michal Glinka
Marketing Consultant & Project Manager
Let's meet
Fill in the details and we will prepare a written proposal within 24 hours.