Search Console shows the status. Nobody on the team knows what to do about it.
WEBSITE INDEXATION FOR B2B SAAS
Website indexation improvement that gets your best B2B pages back into Google — and keeps them there.
Crawl budget, sitemap and robots.txt fixed by the same team that ships the redirects and the code — not just the audit PDF.
5.0 · 15+ reviews from
Michal Glinka
Marketing Consultant & Project Manager
You'll meet me — not a sales rep. I check your GA4 and tags before every call.
- B2B teams in Oslo, Stockholm, London and NYC
Trusted by B2B teams that measure marketing in revenue
THE SITUATION
You publish. Google doesn’t index it.
Your XML sitemap has errors, orphaned URLs, or pages that don't match what's actually live.
Googlebot spends its budget on filter URLs and staging leftovers instead of the pages that sell.
A redesign or platform move dropped rankings and nobody mapped the redirects properly.
Someone shipped a noindex to staging, it hit production, and weeks of content vanished from search before anyone noticed.
Traffic is down, the content didn't change, and the answer is buried in a report nobody reads weekly.
WHY GROWSTON
Most technical SEO vendors hand you a PDF. We also ship the fix.
A list of indexation problems doesn't get a single extra page ranked. Growston pairs the audit with the engineer who ships the sitemap, the robots.txt, and the redirect map — inside your CMS, not in a slide deck.
A typical technical SEO vendor
- Hands you a spreadsheet of pages that aren't indexed
- Checks Search Console once and calls it an audit
- Recommends fixes and hands them to your dev queue
- Treats indexation as a one-time cleanup
- Optimizes for Google only
Growston
- Ships the sitemap, robots.txt and code fix — the same team that found the issue
- Sets up ongoing index coverage monitoring, so new issues surface in days, not at the next quarterly audit
- Writes the tickets in dev language and ships the fix, because we're also your engineering team
- Treats indexation as infrastructure, monitored every month it's live
- Checks how ChatGPT, Perplexity and Gemini crawl and cite your pages too — GEO built in, not bolted on
WHAT WE DO
Index coverage, fixed at the source
Growston’s Website Indexation service finds every page Google can’t — or won’t — index, fixes the cause, and ships the fix in your CMS or codebase. Not a recommendation. A shipped change.
Crawl budget optimization
Audit crawl stats and log files, then fix what's wasting Googlebot's budget on low-value URLs instead of your money pages.
Sitemap architecture & submission
Clean, segmented XML sitemaps that tell Google exactly which pages matter — resubmitted and monitored, not set once and forgotten.
Robots.txt & meta-robots directives
Find and fix accidental noindex tags, blocked resources and crawl traps before they cost you a page — or a section.
Canonicalization & duplicate content
Resolve parameter URLs, pagination and duplicate templates that split your ranking signal across near-identical pages.
JavaScript rendering & indexability
Confirm what Googlebot actually renders matches what your users see — the gap that hides whole page sections from the index.
Index coverage monitoring & reporting
Ongoing Search Console monitoring, so a coverage drop gets caught and fixed in days, not at the next audit.
HOW IT WORKS
From index gaps to a system Google trusts, in four steps
Every step produces something you keep — whether or not you continue with us.
01
Audit
Full crawl and index coverage audit: Search Console data, log files, sitemap health, robots.txt, canonical tags and JS rendering, cross-checked against what's actually indexed.
You receive
A written findings document naming exactly which pages are affected and why — yours to keep regardless of what happens next.
02
30/60/90 Plan
A sequenced fix plan tied to your CMS or codebase, prioritized by which pages carry the most pipeline value — not a generic technical SEO checklist.
You receive
A roadmap your CTO or VP Marketing can read in five minutes.
03
Build & Launch
The embedded team — technical SEO specialist and, where scoped, a developer — ships the sitemap, robots.txt, redirects and canonical fixes directly in your environment.
You receive
A working index coverage fix, not a deliverable list.
04
Optimize & Report
Ongoing Search Console monitoring, monthly reporting tied to indexed-page count and organic visibility, and a quarterly review where you can challenge our direction.
You receive
A live coverage dashboard and a written narrative — what changed, why, what's next.
Let's meet
Meeting first, written proposal within 3 business days.
HOW THE FIRST MEETING WORKS
We do the homework before we meet
We analyze your site before we meet — so the conversation starts at your numbers, not at zero.
Before the meeting: We review your sitemap, robots.txt and rendered HTMLwhat's public — before we meet.
In the meeting: 30 minutes on what's not indexed, why, and what we'd fix first. Not a pitch deck.
After: A written proposal within 3 business daysscope, price and the coverage outcomes we'd commit to. Yours to keep either way.
No Search Console access yet? The meeting covers how to set it up and what a healthy coverage report looks like.
Pre-Meeting Audit
| PageSpeed | 45/100 |
|---|---|
| Core Web Vitals | Failed |
| Index Coverage | 78% |
| Crawl Budget | Optimized |
RESULTS
Real results from client accounts
TRANSPARENCY
What your monthly report looks like
A live index coverage dashboard plus a written narrative — what changed, why, and what’s next. No forty-slide decks.
CLIENTS
What B2B teams say about Growston
WHAT YOU GET
What you get, month by month
-
A named technical SEO strategist and, where scoped, a developer who ships fixes directly in your CMS or codebase
-
A full crawl and index coverage audit: Search Console data, log files, sitemap, robots.txt, canonical tags, JS rendering
-
A rebuilt, segmented XML sitemap — submitted and monitored, not set once and forgotten
-
Robots.txt, meta-robots and canonical fixes implemented, not just recommended
-
Ongoing index coverage monitoring and a monthly written report tied to indexed-page count and organic visibility
-
A quarterly strategic review where you can challenge the direction
THE ALTERNATIVES
The honest comparison
| Growston | In-house hire | Big traditional agency | Freelancer / solo fractional CMO | |
|---|---|---|---|---|
| Cost | Fixed-scope, mid-market pricing for senior delivery — audit and fix, same team | Full-time technical SEO hire plus a developer to action fixes | Expensive, top-heavy pricing for work spread thin across clients | Cheap, but no developer behind the audit |
| Time to value | Weeks — audit to a shipped fix | 2–4 months hiring, plus ramp | Slow — briefs handed to juniors, fragmented internally | Fast to start, but stalls at the dev handoff |
| Strategy + execution together | Yes — one team finds the issue and ships the fix | Depends entirely on who you hire | Rarely — audit and implementation sold as separate line items | No — you still need someone to ship the code |
| After launch | Monitors, tests and improves coverage monthly | Maintenance mode | Account handed off to juniors | Unreliable continuity |
FIT CHECK
Who this is for — and who it is not
Not a fit if you…
- You need results in 30 days
- Have no content published yet — indexation work needs pages to index
- Operate in crypto, gambling, adult content, or MLM
Good fit if you…
- Are a B2B SaaS or scale-up in the Nordics, UK, US, or expanding into them, publishing content that isn't showing up in search
- Have seen a rankings or traffic drop after a migration, redesign, or platform move
- Have a dev team that can ship a fix once it's specified — you just need the ticket written in their language
- Are ready to give us access to Search Console, your CMS or repo, and the people who can approve a deploy
THE PEOPLE ON YOUR ACCOUNT
Named senior strategists — not „our team”
You meet the people who will find and fix the problem before you sign. They stay on it after.
Karolina Wiśniewska
SEO Analyst
Builds and optimizes pages around live keyword and AI-search demand.
Tomasz Nowak
Project Manager
Controls timelines, deliverables, and keeps execution on track.
Michal Glinka
Dedicated Marketing Director
Sets growth strategy, prioritizes channels, and owns performance outcomes.
FAQ
Before you ask
What does "website indexation improvement" actually mean?
It means finding every page Google can’t or won’t add to its index, fixing the cause — crawl budget, sitemap, robots.txt, canonical tags, or JavaScript rendering — and shipping that fix in your CMS or codebase, not just naming it in a report.
Why is Google showing "Discovered – not indexed" for my pages?
Usually one of three causes: the content reads as too similar to a page Google already has, it ran out of crawl budget before reaching the page, or the page sits too many clicks deep in your site structure. The audit identifies which applies to you.
What's the difference between "Crawled – not indexed" and "Discovered – not indexed"?
“Discovered” means Google knows the URL exists but hasn’t crawled it yet — usually a crawl budget or internal linking issue. “Crawled – not indexed” means Google visited the page and chose not to index it — usually a content quality or duplication issue. The fix differs for each.
Can a robots.txt or sitemap fix hurt my rankings?
A wrong fix can. We test changes in staging or on a canary set of URLs before rolling out site-wide, and monitor Search Console daily for the first two weeks after any change.
We just migrated platforms and lost rankings — is that an indexation problem?
Often, yes. Migrations break redirects, resubmit malformed sitemaps, or leave a noindex tag live from staging. We treat post-migration recovery as an indexation emergency, not a routine audit.
Does this cover AI search engines too, not just Google?
Yes. We check how ChatGPT, Perplexity and Gemini crawl and cite your pages as part of the same audit — GEO is built into the process, not a separate add-on.
We already have a technical SEO vendor. Do we need to replace them?
Not necessarily. Some clients bring us in specifically for the indexation layer while keeping their existing vendor for content and strategy. We’ll tell you directly if that split makes sense or if it’s a false economy.
Next step
Book a meeting. Get a proposal.
- 30-minute call with a senior strategist
- Written proposal within 3 business days
- Scope, price, OKRs — no obligation
Michal Glinka
Marketing Consultant & Project Manager
Let's meet
Fill in the details and we will prepare a written proposal within 24 hours.